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Home My WebLink About2011-03-14 Tourism Commission MinutesTOURISM COMMISSION RIVERSIDE, MISSOURI Monday, March 14, 2011 6:00 p.m. The Tourism Commission for the City of Riverside, Missouri, met in the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri on March 14, 2011 at 6:00 p.m. Chair Jason Rule called the meeting to order. Answering roll call were Jason Rule, Deana Winter, Jerry Pietsch, and Dirk van der Linde. Also present was Meredith Hauck, Director of Community Relations (recorder). Motion to approve Commissioner van der Linde made a motion to approve the minutes of minutes of February 7, February 17, 2011 and Commissioner Winter seconded the motion. All 2011 voted in favor. Motion carried. Tourism Fund Update Meredith Hauck provided an update of the Tourism Fund. There is $100,000 in the reserve fund and $209,189 in the fund balance. Other Events (45% of the fund) has $1,053 remaining, City Events (35% of the fund) has $3,000 remaining and Advertising (20% of the fund) has $19,500 remaining. Funding Request — Hauck presented a request for $8,500 to fund an advertising campaign to Riverside Summer promote summer events throughout Riverside. The campaign will be Advertising Campaign centered around neighborhood association publications in key neighborhoods both north and south of the river. A series of five ads will run during the City's event season. These publications were chosen due to the reach to a variety of audiences and due to high readership rates (85 %). Commissioner Winter supported the project — she said this is something that we haven't done before, it has a direct target audience and the campaign focuses on City events. Commissioner Rule agreed that he liked that this campaign focused on specific projects within the City and was not just a general marketing campaign. Commissioner Winter made a motion to approve $8,500 for the Summer Advertising Campaign. Commissioner Pietsch seconded he motion. All voted in favor. Motion carried. Adjournment — 6:23 p.m. Commissioner Rule made a motion to adjourn and Commissioner Winter seconded. All present voted in favor.