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HomeMy WebLinkAbout2011-02-07 Tourism Commission PacketC ITY OF !OKqhIVERIS MISSOURI Upstream f rom ordinary. TOURISM COMMISSION MEETIN R IVERSIDE CITE' HALL 2950 NW VIVIN ROAD RIVERSIDE, MISSOURI 641 TENTATIVE AGENDA F EBRUARY 7.201 600 P.I. 1. Call to order 2. Roll call 3. Motion to approve minutes of September 2, 2010 4 . Tourism Fund Update 5 . Tourism Grant Application Review a. Motion to approve funding for Riverside Riverfest . Motion to approve funding for Midwest All Truck Nationals 6. Other Funding Requests a. Motion to approve funding for Girls on the Run 5K 7, Adjournment C� Meredith Haut Director of Community Relation n ATTEST. P ted 0210312011 at 12:30 p .m. TOURISM COMMISSION RIVERSIDE, MISSOURI Monday, September 20, 2010 6:00 p.m. The Tourism Commission for the City of Riverside, Missouri, met in the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri on September 20, 2010 at 6:00 p.m. Chair Jason Rule called the meeting to order. Answering roll call were Jason Rule, Deana Winter, Jerry Pietsch, and Alderman Aaron Thatcher (non- voting member). Also present was David Blackburn, City Administrator, Meredith Hauck, Director of Community Relations (recorder), and Morgan Johnson and Jon Ratliff from Trozzolo Communications Group. Motion to approve Commissioner Pietsch made a motion to approve the minutes of August 9, minutes of August 9, 2010, and Deana Winter seconded the motion. All voted in favor. Motion 2010 carried. Tourism Fund Update Meredith Hauck explained to the Tourism Commission that staff recently discovered that the Tourism Commission is not a recommending board and actually has full authority over the Tourism Fund. Although the Board of Aldermen can set the budget for the year, the Tourism Commission has final say over what projects are approved for funding under that budget. At the September 7, 2010 Board of Aldermen meeting, the Board had a workshop on the Tourism Commission, where staff explained this change to them. As a result of that meeting, the Board set the following budget for the Tourism Commission: 20% will go to City Marketing, 35% will go to City Events and 45% will go to other events. This results in the following budget for the FY11 budget year: City Marketing: $36,000 City Events: $63,000 - Other Events: $81,000 Commissioner Pietsch commented that he liked this set up better and that it provided more direction to the Tourism Commission about their role and authority. FY11 Image Campaign Morgan Johnson and Jon Ratliff from Trozzolo Communications Group led a discussion about the City's FY11 Image Campaign. Morgan explained that the City built this campaign to focus on raising awareness of the City of Riverside. The campaign focuses on four channels: earned, owned, paid and social. The goal is to have a presence in each of these areas and to make sure the right message (key message) is getting out to the appropriate audiences. The Billboard Campaign is one part of the City's overall strategic marketing plan. The campaign will specifically target audiences in the Kansas City Metro area. There are a number of other components to the image campaign, including projects specifically marketing the Horizons development and others targeting potential businesses and residents. Commissioner Rule asked what the City was advertising. Hauck said the campaign is designed to establish Riverside as a consideration for people who are looking for a place for their business or a place to buy a home. Rule said he struggles with this idea because he remembers all of the failed campaigns that the City has done in the past. David Blackburn commented that this project is different from past projects because it isn't happening in the vacuum — the City has a strategy for communications and goals associated with that. Funding Request — Commissioner Winter said she thought the billboard campaign would help Riverside Billboard get the word out about Riverside, especially to people who have never Campaign heard about the City. Commissioner Pietsch said although at the last meeting he was initially opposed to spending money on marketing, he has had time to consider the request and feels that this project fits under the "general city marketing" provision provided in the email from City Attorney Nancy Thompson regarding what the Tourism Fund could be utilized for. Commissioner Winter made a motion to approve $12,500 for the Riverside Billboard Campaign. Commissioner Pietsch seconded the motion. Commissioners Winter and Pietsch voted in favor, Commissioner Rule was opposed. Motion carries. Winter asked about the 60 Anniversary Campaign. Hauck explained that the initial project concept was to tie in with BLAST, because the anniversary is on June 21. Since a final decision has not been made about the direction or date of BLAST, there isn't enough information to make a recommendation on that project yet. Funding Request - David Blackburn provided a history of the Community Theater program at Community Theater the Community Theater to the board. He explained that when the City was first setting up the Tourism Commission, the Platte County Convention and Visitors Bureau said that the Community Theater was one of Riverside's key tourism offerings because it appeared on the Metro Calendar that went in all the hotel rooms. Commission Rule asked why the funds for this program should come out of Tourism. He wants to make sure the Tourism Funds were utilized for premier projects and that programs didn't rely on the Commission to fund the majority of their project each year. In addition, he sees this program as a community event, even though it is advertised metro -wide. Commissioner Pietsch commented that this is one program that he actually has seen advertising for in a variety of places. Commissioner Winter said that she could see this program, as well as the Northland Symphony Program, being a great fit for an arts council. Commissioner Pietsch made a motion to approve $6,510 to fund the Riverside Community Theater Program and Commissioner Winter seconded. Commissioner Pietsch voted in favor and Commissioners Winter and Rule were opposed. Motion fails. Grant Application — KC Commissioner Pietsch said he feels the Highland Games is doing a better job Scottish Highland Games getting the Commission complete information about their program. Commissioner Rule said he liked that only 5% of the participants came from the Riverside area and more than 50% were from the KC metro area. In his eyes, this helps us meet the same goal as the Billboard Campaign. Commissioner Pietsch made a motion to approve $17,500 for the Highland Games and Commissioner Rule seconded the motion. All voted in favor. Motion passed. Grant Application — Commissioner Rule said he felt this project has a good funding per person Northland Ethnic Festival ratio and was a feel good event that brought positive recognition to the community. Commissioner Winter made a motion to approve $1,500 for the Northland Ethnic Festival and Commissioner Pietsch seconded the motion. All voted in favor. Motion passed. Adjournment — 7:30 p.m. Commissioner Rule made a motion to adjourn and Commissioner Winter seconded. All present voted in favor. Riverside Tourism Commission FY 10/11 Fund Update Fund Overview Reserve Fund $100,000 Fund Balance TBD 2010/2011 Budget $180 000 Approved Projects Percent Budget Committed (Over) /Under City Marketing 20% $36,000 $16,500 $19,500 City Events 35% $63,000 $60,000 $3,000 Other Events 45% $81,000 $79,948 $1,053 I Total 1 100%1 $180,0001 $156,448 $23, 553 Approved Projects Project Marketing City Other 2011 Billboard Campaign $12,500 Highland Games $17,500 Northland Ethnic Fest $1,500 2011 Blast $60,000 2011 Riverfest $50,648 Midwest All Truck Nationals $10,300 Girls on the Run 5K $4,000 Total 1 $16,5001 $60,0001 $79,948 Italiziced = not approved Updated 02/01/2011 ''City-6f Rive ide' T i : L e . a Pr ectinformation : . Riverside Iiverest Project Nerve Riverside Riverfest Development Corporation Organization September 16-17, 2011 EIS Young n Park Dates if event) Location if event) Contact Information indi Rice Contact Name riversidechamberem n.corn 816 - 746 -1577 or 816 -835 -8172 Email Address Phone (home and cell) PO Box 9074, Riverside, MO 64150 Address f City/State/Zip t Funding Request $50,647.50 $112,550.00 Amount Requested Total Project Cost I hereby certify that, to the best of my knowledge, the information submitted In this packet 'is truer ]ate Submission Deadlines: The City of Riverside Tourism Enhancement Grant process has two funding cycles each year. Funding can be awarded up to one calendar year before an event. Fall Cycle Deadline: 12 p.m. on July Bo, 2010 Spring Cycle Deadline: 12 p.m. on February 1, 2011 2010 -2011 Riverside Tourism Enhancement Grant Application 1 iverfest Overview Riverside I i erfest, formerly known as the Riverside Fall Festival, was organized in 1976 by several community volunteers and funded by the City in the amount of $2500 in order to provide a quality, fun - filled family event that appeals to all ages at little or no cost to its guests and to showcase the beauty of Riverside and its parks to its residents and the visiting public. This remains our mission today, more than 30 years later, as iv r•fest has expanded to a hvo -day evert, drawing crowds of more than 8,000 from rou l the region. The event is held Friday night and all day Saturday the third weekend of September of each year. Major attractions include a 5K/IOK run and fun walk, parade, therncd gaines and events, bingo, children's blow up carnival, live music, fireworks both evenings and much gore. 1verlest Development Corporation The Riverside Ri erfest Development Corporation was established in 1997 to provide oversight and control of the event and allow finds from outside businesses and companies to be contributed. The Riverfest Planning Committee is comprised of Chamber representatives, business members, city employees and volunteer citizens. Tourism Commission Goals iverf st directly addresses two goals of the Tourism Commission. Riverfest increases both the number of first -time and return visitors to the City. Although our survey results shoved that almost % of the attendees at the 2 0 10 event were from the IBC Metro Area 12% were from Riverside), 9% were attending Riverfest for the first tine. l iverfest provides a return on investment for Riverside residents and businesses. Not only does the Riverfest planning committee have many representatives from Riverside businesses, but a number of Riverside's businesses have rude donations to help support the event, which is a testament of their support. Additionally, although the majority of Riverfest events are in EH Young park, the parade component of I i erfest takes people through the heart of the City Saturday morning, which benefits retailers and restaurants that are open for business then; Project Evaluation In 2008, volunteers administered a gate survey to gauge where attendees were corning from and how they heard about the event. The 2010 Results Summary is attached. We will perform this gate survey again in 2011 with the help of volunteers and provide the results in a final report. Additionally, we will provide the details of our advertising plan, including placement information and the number of impressions. 2010 -2011 Riverside Tourism Enhancement Grant Application Riverfest 2010 Results Survey Summary — 169 Surveys Administered Counted 353 Adults and 247 children attending the event 42 zip codes, and 28 cities represented 3 different states — Missouri, Kansas, and Illinois Platte County 42% Cla County % Jackson County J o Riverside % 12 % 1% Other 16% KCMG 39% KC Metro % Other 11% Platte County 42% Cla County % Jackson County J o Wyandotte County % Johnson County 1% Other 16% - 51% had attended Riverfest in the past; 49% were attending for the first time. 169 surveys asked "ITow You Heard About iverfest" o 88 heard about it through word of mouth (52%) o 21 saw newspaper advertisements 12 o 37 saw Riverfest si na e 22% o 25 saw flyers (15%) o 21 beard about It on the radio (12%) o 21 Indicated "Other" to include the Internet and Face book 12% - others surveyed Nvere asked "What Do You Life Best About iverfest" o 96 liked the inflatable carnival (26%) o 89 liked the entertainment 24 % o 42 liked the fireworks 11 % o 49 liked the Car Show (13%) o 26 liked the parade .off o 15 liked the Children's Beauty Contest .04% o 11 liked Bingo (.03%) o 9 liked the run (.02%) o 29 liked "other" (comments like "food, crafts, vendors & location" ) (.08% 2010 -2011 Riverside Tourism Enhan ement Grant Application Eel Riverfest 2010 Named-Sp nsors Platinum Member City of Riverside Holliday Sand & Gravel Argosy Casino Hotel & Spa Riverside Red -X Gold Members Corner Caf Briarcliff Development Silver Members Premier Coach Shafer, Kline & Warren Patriots Bark Capital Electric Line Builders, Inc. Anderson Backhoe, Inc. 2010 -2011 Riverside Tourism Enhancement Grant Application ::.... :.... City : . .....:. iv rsi a :..purism m ran ::::..:.. .. : A li ti . ' :m . . t. .:. j t.:Budge P rojected Rv n ::....:.. :..... O verall Project Admission n Fees Staff Salary Concession /Souvenir Sales $10,500.00 f=undraising Memberships Entertainment Business /Corporate Contributions $59,802.50 Foundation Individual Contributions Supplies/Materials Other Governmental Contributions $6,000.00 Other (please specify); Bingo $600- other (please specify); Equipment Rental Other ( please specify): $12,000.00 Requested Riverside Tourism Grant $50,647.50 Total Income $112,550.00 Expenses Grant Specific* Overall Project Staff Salary $3,500.60 Contracted r other) Salary $25,000.00 Entertainment $ $40,000.00 Legal 1 nsu ra n ce /Banking $x,509.00 Supplies/Materials $ { 647.50 $6,000.00 Postage $150.00 Equipment Rental $10 $12,000.00 Space Rental $900.09 Travel Utilities Advertfsfng Mar eti g esign $15,009.00 $17,000.00 Printing Other (please specify): Volunteer Organizations $4,560.00 Other (please specify): Scholarships $ ,000.o0 Other (please specify): Other (please specify); Other (please specify): Total Expenses $50,647.50 $112,,550.00 *Grant Specific: indicate items that will be paid for using Riverside Tourism l=oads. A list of eligible expenses is included in the Funding Guidelines packet. 2010 -2011 Riverside Tourism Enhancement Grant Application ..City Rive r i .e. ouris - ... e e G rant... .'' ... :.:.. ''d ''et Ex plicAt.k.'..'' U 9 Fill out a budget explanation table below for each category from the "'Expenses" table on the Project Budget sheet whore tourism funds are planned to be used. Made sure you are only planning to use grant funds to cover eligible .................... .. ............................... ............... ................. .............................. expenses* = Category shou match whafs listed on the "Expenses" table Exompl : . Expense Category: Equipment Rental Grant Specific Expenses: $1,500 Overall Project Expenses: $1,500 Explanation: rant specific Expenses only include exp enses ....... ........................ ............. ...... 4 —1 , x 10 tents. $1,000 - i s. dour you plan to pay for frorn Tour rn Fund Itemize e e per diture large spot lights* $400 : overa ex in this cote rna and provide any p y of or relevant portable band washing stations: 00 _ be more if not all expenditures are being = det _ covered by grant funds. Puke sure these match Project Budget. 2010 -2011 Riversid e Tourism Enhancement Grant A ppl ( cation E ntertainment E xpense Category: ++'' } / +F. ,00io 4o,l/V.o i . Grant S pe c ifi c Expense: O verall Project Exp Ex F ireworks: s: 1 0 .o C arnival & Props. $10,060 ;0 ii pplie iscollnoos Expense Categ $6,000.00 Grant Spe Expense: overall Project E xpenses: Ex planation: B ingo P rizes: $500. Parade Supplies: $500.00 Decorations: $447.50 Vo lunteers Food Dr inl s: $2 Band Writer Req uested Items (i .e. food/drinks): $ , o 0.00 Fusel for Command Bus. $2 00.0 0 Equip Re ntal �y Ex C ateg o ry: +1o,�Joao 1F.�i�# i . G ra n t Spe E xpense. overall Proje Expenses: Ex planation: Sound stern DJ. $5, 000.00 Equipment Rental: $5 ,000.0 0 2010 -2011 Riversid e Tourism Enhancement Grant A ppl ( cation Adve rti s in M a rket 1ng /Design Expense Category: Grant Specific Expenses: Overall Prat Expenses: Explanation: rint1 ng and Radio Advertising: $15,000.00 2010 -2011 Riverside Tourism Enhancement Grant Application St a te of t o is i Missouri Secretar of State's Office Robin Carnahan of State, Robin Carnakan a .� r Invoice Number: 80.51 Inv oice DaW. 08/28/2010 05 % -. I'M I Is r 11): 3 Billin Information RIVERSIDE,': RIV['RF'1._.IS`FANID Y P A I D ; _/ _'LOPMENIN ("ORPORAION. 2W 950 NkV V I V I N R-0 AD 4 { r JEI F-Ccar Fec - Biennial Iteport NonProfit 1.3 13 8 102 0 8 / / 1) 10 i 1 20,0 20.00 Paid Convict: Kathlcenl, Rose Pay ment ent Details: n llm1: one specified Amount Due: SO-00 Inc Iude I n voice num be on a II co r responden cc aitd send to UCC Inquiries: M iss ouri cr eam: o f S t ate's Offic P . O . Box 1 1 AM C ity, M issouri 6510 111(juiri : P .O. Box 1366 Jeffet-son Cit Missouri 65102 ".'0111111i sioll Nl issouri Sec retary of tat 's Office Inquiries; 1 -1 . . B ox 784 Jefferson City, Missou H 65102 J'o discus payment for 1.$ (.' ' hems call; (866) 223-6 Free rt discuss payment for Corporation items call: ( 866) 223 - 6535 `}oil Fret! 'To discuss payment ft)r Comm items all: (866) 223-6535 'Poll Fre S 11 ?I)}t1 3:3 i: I .; PA 1nti'okc Number 80. /wi W I : (r /' � ]rat G rant :.... :......:::.:..:::. r.:'.. arc . ..... :... . HOW ........:..:...:..... - Project Information Project me Organization Dates (if gent) Z � a 6el, 0( � Address +City /State /Zip Location cif event) funding Request a6l. Amount Requested Total Project Cost ere y r ify that, to the 61st of ray knowledge, the Information submitted In this packet Is true. 'o t Date S ubmission Deadlines: The City of I Iverside Tourism Enhancement Grant process has two f unding cycles each year. Funding tan be awarded up to one c alendar year before an event, Fall Cycle Dea dline: 1 p.m. on July 30 , 2010 Spring Cycle Deadline.- 1 p. . o Fe.bru ry 1, 2011 201G 1 Rive rs1de Tourls m Enhancement Grant Application t I 46 ........., . ran . ......... n Pry .,....... :............. ............................... .. ........ ..... . o e....................... :' ::: Overall Project Admission Fees — Donations $5,000 oncessiion /Souvenir Sales $x.,500 Fundraisin $300 Memberships s $3,500 Business /Corporate Contributions $4,000 Foundation Individual Contributions $1, Other Governmental Contributions Other (please specify): T-- Shirts $1,000 Other (please specify) Printing Other (please specify): $1,200 Requested Riverside Tourism Grant $10,300 L Total Income $26,300 ::.- es. P.......... Grant Specific` Overall Project Staff Salary Contracted (or other) Salary Entertainment Legal /Insurance /Banking Supplies /Materials Postage Equipment Rental $300 $1,250 space Rental Travel Utilities Advertising/Marketing/Design $7. $7,500 Printing ,OSO $1,200 Other (please specify): Trophies /Awards $600 $3,500 Other (please specify): Bags $350 $350 Other (Ple s pecify): Other (please specify). Other (please specify): I Total Expenses $1.0,300 *Grant Specific: indicate items that will be paid for using Riverside Tourism Funds. A list of eligible expenses is included in the Funding Guidelines packet. 2010 -2011 Riverside Tourism Enhancement Grant Application ......... .............. 'n t q nafto Fill out a budget explanation table below for each c ateg o ry fr the "'Expenses"' table on the Project Bu dget sheet where tourism funds are planned to be used* Make sure your are only planning to use grant funds to corer eligible d4q. t6vf Y wli,Jt. JV FI1<1 tI VVI401. J 113tt:u V" u I-Apu4{3ca kawl'u x ' i Exp ense Category: Equipment R ental G rant Specific E xpenses; sl , $ 500 Overall Pro Expenses: es: $1,,500 �pl atlom: � .... .�.�......�... 4 — ` x 1W tents: $x,000 � Grant Specific Expenses only Include expenses yoo plan to pay for from Tourism Funds. Your Itemize expenditures 3 large spot lights: $400 overall project expenses In this category may and provide any portable hand r bi€�g stations: $ 100 be more if not a II expen Au re s are being other rele d covered y grant funds. Make sure these � .............._.. �- _.�.._...,_..J....- ....�.._.�. match Proje Budget.. . Expense Category: Grant Specific Expenses: ��� � � Overall Project Expenses: Explanation-, ko lcleIC5� CV- e- Z_ yo, Expense Category: Grant Specific Expenses: �� overall Project Expenses: Explanation: :u Expense Category: Grant Specific Expenses; Explanation: We. i i S f f J 2010 -2011 Riverside Tourism Enhancement Grant Appi [cation Do CID rer it r j t Expen es: 4 Fill out a budget explanation table below for each category from the `'Expenses" table o the Project Budget sheet where tourism funds are planned to be used. Make sure you are only planning to use grant funds to corer eligible expenses. fka'mpl I Expense Category: Equipment Rental Grant Specific Expenses: $1,500 O verall Project E xpenses: $1,500 E .....,.,,... ..........,...,....,... . ' ' tents: � . Grant Specific Expenses only include expen s Ite expenditures Sian pay for rorr� T`t�urisr F€rnd. lour large spot lights: $400 veraii pr jest ex pe n se s In this category m ay and provide any portable h and washing stations; $100 b e more if not all e xpenditures are being other relevant covered by grant funds. Make sure these tails. ....._.�....��_____.�. ._._._.�.... match Pr budget. E x pense C ategory: 1:,9 Grant 5peclfic expenses: Explanation: 74(a eet ce��, 6z--) -�'° Overall Project Expenses: ��' 00, �60, 4 Expense Category: Grans Specific expenses: _ �� C-`'" Overall Project Expenses: Explanation: / � (Z� 05-1 3 -./ -1;0 d 46e eri) 5 J f Expense Categor p Grant Specific expenses: Overall Project expenses; Explanation: 2010 -2011 R iversfde Tourism Enhancement Grant Application 91 4 Office 10606 N Main Kansas City, Mo 64155 816 - 636 -4691 January 29, 2011 Meredith Hauck 2950 NW Vivion Rd R�v rside, MO 6 150 Tourism Grant Committee; 011 Show Location: E H Yo R iverfront Farb Riverside, MO 64150 www.alitruckn The Midwest All Truck Nationals will once again be held in Riverside on September 9-1 1, 2011. This will be our 12 annual event and the 7 here in Riverside, Mo. The show drays an annual gathering o f classic truck en thusiasts to Riversi from several st ates in the Midwest an further. Not only is the event f or the enthusiasts but it is also a great event for the local community, giving them the opportunity to enjoy a w ekend of classic trucks, parts and supply vendors, music and fun for the entire family. The show a gives th e community the chance to help many children here in the area a s al I proceeds of the show are used to benefit our chosen charities. The 20 10 event netted us several thousand dollars to purchase much needed food, clothing, and toys. All of the charities are encouraged to attend the event and educate the spectators on their programs. We have formed strong bonds with our benefactors and Nve have increased our giving yearly. The 2009 show gained national recognition for Riverside and our event. The editor of Custom Classic Trucks magazine, John Gilbert, carne to Riverside from California expressly to cover our show. The show was featured in the April 2010 edition of Custom Classic Tricks. This magazine is a part of the Source Int rlink Publishing Co. Several of our members have had their trucks in the magazines in 2010 due to their exposure at the truck show. This year we will continue to target truck and vehicle enthusiasts and spectators from all parts of the Midwest region. This Nvill be accomplished with a campaign of mixed media advertising and printed materials each mentioning where are event is hold. The goals set for this year exceed last year's attendance by 25 0. 2010 brought us 221 registered participants, 4 5 club members with their trucks, some from out of tin, and a ro imat l r 3000 walk through guests. We would Bice to increase our radio advertisements by 25 by adding at least one more station to the mix and our printed materia by adding full size paper posters for a lamer reminder of the event. These will be distributed in Kansas and Missouri as broadly as possible. 4The estimated costs for these items will follow in the proposals attached. Information will continue to be gathered for future planning and proof of success for the 2011 show. Our database contains names, addresses, and zip codes of all of the participants for the last 8 years and a hand count is taken at the gate. This year we plan to again ask for zip odes to use for demographics for the future. We are currently covered by a 2,000,000.00 insurance policy and are a registered Not for Profit organization. Needed documentation and proposed financial statements are attached. We hope that you and your family will attend the event as we appreciate and share Riverside, Mo with all of our guests. 'hank you for your time, uk� Gaileen Jackson Show Director 2950 NW Vivion Road Riverside, Missouri 64150 DATE: 2011 -02 -01 TO: Riverside Tourism Commission FROM: Meredith Hauck, Director of Community Relations RE: Girls on the Run 5K - $4,000 OVERVIEW: On May 21, 2011, the City of Riverside will be home to the Girls on the Run 5K — the first time the event has been held in the Northland. Girls on the Run is a life- changing, non - profit prevention program for girls in 3rd through 8th grade. Its mission is to educate and prepare girls for a lifetime of self- respect and healthy living. The 10 -week character - building program combines training for a 5K with self- esteem enhancing, uplifting workouts. The goal of the program is to encourage positive emotional, social, mental, spiritual and physical development. All of which are accomplished through an active collaboration with girls and their parents, schools, volunteers, staff, and community. Girls on the Run has a strong history in Jackson County, MO and Johnson County, KS and just recently expanded to Clay and Platte Counties for the spring session as a result of work done by the City of Riverside and Riverside Fire /Police Athletic League. FUNDING REQUEST: The funding request for the Girls on the Run 5K is $4,000. This is the title sponsorship level and allows the 5K to be called "Girls on the Run 5K Presented by the City of Riverside, Missouri" in all of the marketing materials. The Fall 5K, which was located in Blue Springs, Missouri, had more than 250 runners and was marketed to all of the girls and parents involved in the program, as well as at other runs in the KC area. This spring, they expect more than 500 runners due to the increase in size of the program through the addition of Clay and Platte Counties.