HomeMy WebLinkAbout2012-03-19 Tourism PacketCITY OF
! R ' VERS mISSOURI
Upstream from ordinary.
TOURISM IS COMMISSION MEETING
RIVERSIDE CITY HALL
2950 NW VIVIOi ROAD
RIVERSIDE, MISSOURi 641
TENTATIVE AGENDA
MARCH 1 , 2012
6:00 P.M.
1. Call to order
2. Roll call
3. Motion to ppr ve minutes of February 9, 2012
4. F' 2011.2012 Tourism Fund Budget
5. Motion to ppr ve funding for Mid -West All Truck Nationals
6. Motion to approve funding for Girls on the Run 5K
". Tourism Commission Funding Guidelines Review and Update
8. Adjournment
(JLA - ---- ------------------------ V
Meredith Hauck
Director of Community Relations
A`7ST:
Posted 31 81 12, 8:45 4.m.
TOURISM COMMISSION
RIVERSIDE, MISSOURI
Monday, February 13, 2012
6:00 p.m.
The Tourism Commission for the City of Riverside, Missouri, met in the Board of Aldermen Conference
Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri on February 13, 2012 at 6:00 p.m.
Answering roll call was Deana Winter, Dirk van der Linde, Jerry Pietsch, Jason Rule and Alderman Aaron
Thatcher. Also present was Meredith Hauck, Director of Community Relations (recorder).
Motion to approve Commissioner Pietsch moved to approve the minutes. Commissioner van
minutes of December 12, der Linde seconded the motion. All voted in favor. Motion carried.
2011
Tourism Fund Update Hauck provided the Commission with a copy of the FY12 budget. She
informed the Commission that the City applied for a Platte County Parks
grant for the Trails Project, even though the Tourism Commission had
already approved full funding for the project. The grant announcements
will be made by April.
Summer Festival Update Hauck updated the Board on the Summer events planned for the City.
There will be a Shakespeare performance in May over Labor Day, and two
additional events to take place in July and August. One event will be a
Family Fun Festival and the other w i l l be a Battle of the Bands /Food Truck
Rally. Hauck will be working with an event planning company to execute
the events this year. The total budget for all three events will be $60,000.
Commissioner Pietsch moved to approve $60,000 in funding for the
summer event series. Commissioner van der Linde seconded the motion.
All voted in favor. Motion carried.
Commissioner Winter requested that Hauck look closely at the Family Fun
Festival to make sure that it was differentiated enough from similar
offerings at Riverfest.
Tourism Grants Hauck distributed the Riverfest Grant Application, which was turned in late
on February 13, 2012 instead of by the deadline of February 1, 2012 at
noon.
The Commission reviewed the grant application and agreed to fund it as is
for 2012. In the future, the Commission would like to see the event better
focus its energy on becoming a larger tourism draw for the community
based on the amount of tourism funds dedicated to the event. The
Commission agreed that Chair Jason Rule will send a letter with the grant
announcement informing Riverfest that they may not be funded at the full
45% level in future years unless changes are made.
Commissioner Winter moved to approve $44,347.50 in grant funding for
the 2012 Riverfest. Chair Rule seconded the motion. All voted in favor.
Motion passed.
Adjournment — 7:01 p.m. Commission was adjourned.
Riverside Tourism Commission
FY 11/12 Fund Update
Fund Overview
Reserve Fund $100,000
Fund Balance $227,918
1 2011/2012 Budget 1 $180 000
Approved Projects
Percent
Budget
Committed
(Over) /Under
City Marketing
20%
$36,000
$33,500
$2,500
City Events
35%
$63,000
$60,000
$3,000
Other Events
45%
$81,000
$73,633
$7,368
I Total
1 100%1
$180,0001
$167,133F
$12,8
Approved Projects
Project
Marketing
City
Other
Highland Games
$17,500
Northland Ethnic Fest
$1,485
Riverside Riverfest
$44,348
Midwest All Truck Nationals
$10,300
2012 Summer Festival (s)
$60,000
Trail Signage
$20,000
Summer Advertising Camp.
$8,500
Girls on the Run 5K
$5,000
Total
$33,500
$60,000
$73,633
Italiziced = not approved
Updated 03/08/2012
Office:
10606 N Main
Kansas City, Mo 64155
816- 536 -4591
February, 23, 2012
Meredith Hauck
2950 NW Vivion Rd
Riverside, MO 64150
Tourism Grant Committee;
Show Location:
E H Young Riverfront Park
Riverside, MO 64150
www.alltrucknats.com
The Midwest All Truck Nationals will once again be held in Riverside on September 7 -9, 2012. This
will be our 13 annual event and the 8 here in Riverside, Mo. The show draws an annual gathering of
classic truck enthusiasts to Riverside from several states in the Midwest and further. Not only is the
event for the enthusiasts but it is also a great event for the local community, giving them the
opportunity to enjoy a weekend of classic trucks, parts and supply vendors, music and fun for the
entire family. The show also gives the community the chance to help many children here in the area
as all proceeds of the show are used to benefit our chosen charities. The 2011 event netted us several
thousand dollars to purchase much needed food, clothing, and toys, despite the unexpected need to
move the show to an alternate sight. All of the charities are encouraged to attend the event and
educate the spectators on their programs. We have formed strong bonds with our benefactors and we
have increased our giving yearly.
The 2009 show gained national recognition for Riverside and our event. The editor of Custom Classic
Trucks magazine, John Gilbert, came to Riverside from California expressly to cover our show. The
show was featured in the April 2010 edition of Custom Classic Trucks. This magazine is a part of the
Source Interlink Publishing Co. Several of our members have had their trucks in the magazines in
2010 due to their exposure at the truck show.
This year we will continue to target truck and vehicle enthusiasts and spectators from all parts of the
Midwest region. This will be accomplished with a campaign of mixed media advertising and printed
materials each mentioning where are event is held. The goals set for this year exceed last year's
attendance by 25 %. 2011 brought us 191 registered participants, 45 club members with their trucks,
some from out of town, and approximately 3 000 walk through guests. We would like to increase our
radio advertisements by 25% by adding at least one more station to the mix and our printed materials
by adding full size paper posters for a larger reminder of the event. These will be distributed in
Kansas and Missouri as broadly as possible. The estimated costs for these items will follow in the
proposals attached. These are the same goals we set in 2010 for the 2011 show but we were really
unable to quantify this plan due to the river flooding and our need to move the show to the alternate
location. We had to redirect our funds to rental.
Information will continue to be gathered for future planning and proof of success for the 2012 show.
Our database contains names, addresses, and zip codes of all of the participants for the last 9 years
and a hand count is taken at the gate. We plan to continue gathering demographics through zip codes.
We are currently covered by a 2,000,000.00 insurance policy and are a registered Not for Profit
organization. Needed documentation and proposed financial statements are attached.
We hope that you and your family will attend the event as we appreciate and share Riverside, Mo
with all of our guests.
Thank you for your time,
r �4
r 4 f
f
r._ ..t _ _lY h .• .r :1 .. _
Gaileen Jackson
Show Director
Midwest All Truck Nationals
Project Name
Genuine Chevy GMC Truck Club of KC
Organization
September 7 -9, 2012
E.H. Young Riverfront Park
Dates (if event)
Location (if event)
Contact Information
Gaileen Jackson
Contact Name
Gjacksl @yahoo.com
816- 536 -4591
Email Address
Phone (home and cell)
10606 N Main St Kansas City, MO 64155
Address + City/State/Zip
Funding Request
10,300.00
22,000
Amount Requested
Total Project Cost
I hereby certify that, to the best of my knowledge, the information submitted in this packet is true.
Contact Signature
2/23/2012
Date
Submission Deadlines: The City of Riverside Tourism Enhancement Grant process has two funding cycles each year.
Funding can be awarded up to one calendar year before an event.
2010 -2011 Riverside Tourism Enhancement Grant Application 1
1. Cover Letter: Project Narrative
a. Provide a brief project overview.
b. Address how the project addresses the Tourism Commission goals. Please be as specific as possible.
c. Describe your organization or business. Include a general description of the mission of the organization, how
the project relates to that mission and how the organization is poised to successfully implement the project.
d. Who is the target audience for your project? How will you inform them of the project? Estimate the number
of individuals you will reach.
2. Project Evaluation
Provide a description of the evaluation procedures used throughout the project to quantitatively measure the success
of the project. Suggested measures include: attendance count, zip codes of attendees, details of advertising plan
including placement details and number of impressions, and any other measures routinely used by your organization
to measure success.
3. Project Budget
Please complete the two attached budget forms (Project Budget form and Budget Explanation form) in their entirety.
The budget will be judged on its completeness and if costs are reasonable and well- researched. A list of eligible and
ineligible expenses is included in the Riverside Tourism Commission Funding Guidelines (pg 8). Please provide a
budget explanation for each category where tourism funds will be used; multiple Budget Explanation forms may be
necessary.
4. If not - for - profit, include a list of all officers and board members and 501 incorporation papers or a copy of the
annual report filed with the Secretary of State.
5. If for - profit, include a statement detailing why this project differs from normal businesses activities and should be
considered a tourism program.
Applications will be reviewed by the Tourism Commission and evaluated on items such as:
• Supports goals of the Tourism Commission
— Increase the number of first -time visitors to Riverside, the number of return trips of current visitors, and /or the
length of visitor stays
— Expand the visiting public's awareness of Riverside's unique history, events, activities and amenities
— Generate significant research -based return -on- investment for Riverside's residents and businesses
• Potential for positive return on investment
• Completeness and thoroughness of application, including budget portion
In addition, applications will be considered in relation to the other projects that have received funding in that fiscal year in
order to promote a diverse offering.
2010 -2011 Riverside Tourism Enhancement Grant Application 2
Projected Revenue
Overall Project
Admission Fees
10,000.00
Concession /Souvenir Sales
3,000.00
Fundraising
6,000.00
Memberships
N/A
Business /Corporate Contributions
6,000.00
Foundation
Legal /Insurance /Banking
Individual Contributions
200.00
Other Governmental Contributions
Other (please specify):
Postage
Other (please specify):
500.00
Other (please specify):
1000.00
Requested Riverside Tourism Grant
10,400.00
Total Income
35,400.00
Expenses
Grant Specific*
Overall Project
Staff Salary
Contracted (or other) Salary
1800.00
Entertainment
1500.00
Legal /Insurance /Banking
200.00
Supplies /Materials
300.00
Postage
500.00
Equipment Rental
1000.00
1500.00
Space Rental
1800.00
Travel
Utilities
Advertising /Marketing /Design
7000.00
7500.00
Printing signage, participants information booklet
1700.00
2000.00
Other (please specify): TROPHIES
700.00
3500.00
Other (please specify): T- SHIRTS
3000.00
Other (please specify):
Other (please specify):
Other (please specify):
Total Expenses
10,400.00
34,000.00
*Grant Specific: indicate items that will be paid for using Riverside Tourism Funds. A list of eligible expenses is included
in the Funding Guidelines packet.
2010 -2011 Riverside Tourism Enhancement Grant Application
Fill out a budget explanation table below for each category from the "Expenses" table on the Project Budget sheet
where tourism funds are planned to be used. Make sure you are only planning to use grant funds to cover eligible
expenses.
............................................................................................................................................. ...............................
Category should match what's listed on the "Expenses" table
Expense Category:
Grant Specific Expenses:
Explanation:
Itemize expenditures
and provide any
other relevant
details.
Equipment Rental
$1,500
Overall Project Expenses: $1,500
4 —10' x 10' tents: 1 000 Grant Specific Expenses only include expenses
$ you plan to pay for from Tourism Funds. Your
3 large spot lights: $400 overall project expenses in this category may
2 portable hand washing stations: $100 be more if not all expenditures are being
covered by grant funds. Make sure these
match Project Budget.
Equipment Rental
Expense Category:
Grant Specific Expenses: 1,000.00 Overall Project Expenses: 1,500.00
Explanation: tables, chairs, awning, port -o- potties
Advertising
Expense Category:
Grant Specific Expenses: 7,000.00 Overall Project Expenses: 7,500.00
Explanation:
Radio on multiple stations with cost between 15.00 per :30 spot to 25.00 per :30 spot
And possible visual ad for local cable air time.
Printing
Expense Category:
Grant Specific Expenses: 118700.00 Overall Project Expenses: 2,000.00
Explanation:
Printing of a promotional item for participants, ie. Market bags, coolers, hats. Approximate
cost of 750.00 Balance of printing will be used for welcome booklet, estimated cost of
350.00 and Posters 600.00
2010 -2011 Riverside Tourism Enhancement Grant Application 4
Expense Category:
Trophies
Grant Specific Expenses: 700.00 Overall Project Expenses: 3, 500.00
Explanation:
Would like to add some specialty awards to our current list of awards.
2010 -2011 Riverside Tourism Enhancement Grant Application
City of Riverside, Missouri
Tourism Commission
Funding Guidelines
BOA Approval: June 22, 2010 Page 1 of 9
2012 DRAFT
City of Riverside, Missouri
Tourism Commission
Funding Guidelines
Table of Contents
Chapter
Title
Page
1.
Background: Tourism Tax Fund and the Tourism Enhancement
Grant Program
3
2.
Tourism Fund Objectives
4
3.
Available Funding
4
4.
Applicant Eligibility
5
5.
City- Initiated Projects
5
6.
Tourism Enhancement Grant Process
6
7.
Final Report
9
8.
Sponsorship Recognition
9
BOA Approval: June 22, 2010 Page 2 of 9
2012 DRAFT
Tourism Fund Overview
1. Background: Tourism Tax Fund and the Tourism Enhancement Grant
Program
a. Tourism Tax Fund
The enabling legislation for Riverside's bed tax specifies what a bed tax is and how it
shall be levied. But the legislation is not specific on how funds will be used; only
specifying that, "There is a separate Tourism Tax Fund Commission into which all
tourism tax revenues shall be deposited and from which only eligible expenditures
for promoting tourism shall be made."
From State Statute RSMo 67.1363:
"The revenue received from the tax shall be deposited in a special fund and used
solely to promote tourism.
b. Tourism Tax Commission
Upon adoption of the tourism sales tax, there shall be established a Tourism Tax
Fund Commission to consist of five members appointed by the governing body of
the city. Of these members, one shall be a representative of the hotel and motel
industry and two shall be active in the tourism industry; the remaining members of
the commission will be members of local general business interests of the city. All
members shall be residents of the city. One member of the Board of Aldermen shall
serve as liaison in a non - voting capacity.
Members of the Tourism Commission will be appointed for a term of three years;
but, of the members first appointed, one shall be appointed for a term of one year,
two shall be appointed for a term of two years, and two shall be appointed for a
term of three years. Members of the commission may serve no more than two
consecutive terms. The members will serve without compensation.
c. Conflict of Interest
All members, including those who are active in the tourism industry, hotel /motel
industry and local business, must at the time proposals for funding are being judged
indicate if they have a conflict of interest in regard to any of the proposals. It is the
member's responsibility to point out any conflict or potential conflict of interest that
is occurring or may occur. If the conflict of interest does occur, the conflicted
members must excuse themselves from the area of discussion until the comment
period is completed. Conflicted members may not comment or vote on the
proposal.
BOA Approval: June 22, 2010 Page 3 of 9
2012 DRAFT
d. Tourism Enhancement Grant Program
A portion of the Tourism Tax Fund will be utilized to establish and operate a
reimbursement program created by the City of Riverside, Missouri to support
development and marketing of events, activities and projects that will increase
direct visitor expenditures within the City of Riverside.
2. Tourism Fund Objectives
a. Mission Statement
The mission of the Riverside, Missouri Tourism Commission shall be to expand and
enhance the tourism industry to make the City of Riverside one of the region's
premier destinations through the use of the Tourism Tax Fund
b. Goals
Through disbursement of Tourism Tax monies, the Riverside, Missouri Tourism
Commission will:
• Increase
✓ the number of first -time visitors to Riverside
✓ the number of return trips of current visitors
✓ the length of visitor stays
• Generate significant research -based return -on- investment for Riverside's
residents and businesses
• Expand the visiting public's awareness of Riverside's unique history, events,
activities and amenities.
3. Available Funding
a. Funding Pools
The City of Riverside's fiscal year is July 1 -June 30. The City of Riverside Board of
Aldermen will determine the amount of Tourism Tax Funding available for
distribution in the upcoming fiscal year no later than June 30 of the current year.
b. Tourism Fund Allocation
At least 30% of the Tourism Fund Revenue will allotted to fund projects through the
Tourism Enhancement Grant Program. The remaining funds will be available to fund
projects including, but not limited to, City- sponsored events and tourism - related
marketing.
c. Unawarded Funds
Any Tourism Tax Fund revenue not awarded will be rolled into the general Tourism
Fund to be reallocated in the next fiscal year.
BOA Approval: June 22, 2010 Page 4 of 9
2012 DRAFT
d. Reserve Funds
10% of each year's Tourism Tax Fund revenue will be held in escrow as an
emergency reserve. The total of reserve funds shall not exceed $100.,000.
The fund will be utilized to cover outstanding obligations in the event there is a
significant decrease in the revenue stream. Reserve funds may also be used to fund
projects deemed as exceptional by the Tourism Commission and Board of Aldermen.
Reserve funds may be accessed by a vote of the Tourism Commission and
subsequent approval by the Board of Aldermen.
4. Applicant Eligibility
Eligible applicants must be:
• not - for - profit
• non - religious
• non - political organizations
• divisions of government located in the service area (defined as the City of
Riverside or the County of Platte).
Organizations that do not meet the not - for - profit criteria, but feel they have a very
exceptional project, may appear before the Riverside Tourism Commission for
consideration of funding directly from the Commission without having to indirectly
apply for funding through a not - for - profit entity. The request must be submitted in
writing and detail why the organization feels the project is so exceptional as to be
funded without the umbrella of a not - for - profit entity.
S. City- Initiated Projects
City projects may be brought to the Tourism Commission for funding consideration. All
proposals must be in the form of a memo and contain the following components:
• Project overview and history
• How the project supports the goals of the Tourism Commission
• Measures of success that will be utilized (both quantitative and qualitative)
• Budget request including general categories of expenditures
As with other funding requests, the Tourism Commission will recommend an overall
budget amount to the Board of Aldermen for approval. A detailed budget will be
available for review after the event as part of the required Final Report (see #8).
BOA Approval: June 22, 2010 Page 5 of 9
2012 DRAFT
All expenditures related to city- initiated projects, including overtime staffing costs, are
eligible to be covered by Tourism funds.
6. Tourism Enhancement Grant Process
a. Application Process
1. There shall be two Tourism Enhancement Grant funding cycles during each fiscal
year.
• Fall Deadline: August 1
• Spring Deadline: February 1
2. Half of the funds allotted to the Tourism Enhancement Grant funding pool will
be available in the fall. If less than half is awarded during the fall cycle, all
remaining funds will be available during the spring cycle.
3. Applicants can apply for funding up to one calendar year in advance of their
event date.
4. All requests for funding will be given equal consideration during each funding
cycle. Any projects brought to the Tourism Commission outside of this process
are not guaranteed funding consideration.
5. All reports from previously funded activities or past activities requesting
expansion funding, in addition to new application packets will be reviewed
according to guidelines set forth by the Tourism Commission... ;1�,'h�ch !!,....# urn
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6. Applicants may be asked to make a five - minute presentation before one or both
bodies concerning project funding. Applicants will be notified at least one week
in advance of their presentation time and date.
7. Application Process Schedule
BOA Approval: June 22, 2010 Page 6 of 9
2012 DRAFT
Fall Cycle
Spring Cycle
Available Funds Determined
June 30
December 31
Available Funds Advertised
July
January
Application Deadline (by 12 p.m.)
August 1
February 1
Application Review and Applicant
August
February
Presentations to the Tourism Commission.
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Awards Announced no later than the third
September
March
Tuesday of the month.
BOA Approval: June 22, 2010 Page 6 of 9
2012 DRAFT
8. All applications will be evaluated on their own merit annually.
b. Application Components
The following must be attached to the Tourism Enhancement Grant Application
• A list of all officers and board members.
• 501 incorporation papers or a copy of the annual report filed with the
Secretary of State.
• Previous event summaries and budgets (if an on -going event).
• A complete budget /financial statement of the project.
• Documentation of matching funds (award letters, letter of donation from
source, etc.)
• Cover letter outlining the project and how it will benefit the City of Riverside.
Please address the Tourism Commission goals specifically.
c. Application Evaluation
Applications will be reviewed by the Tourism Commission and evaluated on items
such as:
• Supports goals of the Tourism Commission
• Potential for positive return on investment
• Completeness and thoroughness of application, including budget portion
In addition, applications will be considered in relation to the other projects that have
received funding in that fiscal year in order to promote a diverse offering.
d. Minimum and Maximum Funding Requests
Requests for grant funding must be a minimum of $1,000 and r" n,, n^t °xc ° °d A5°_
P .-i... �^ � .� Funding of annual projects may not exceed 45% of the
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previous year's revenue. Funding of first time or one time events may not exceed
45% of the proj budget.
BOA Approval: June 22, 2010 Page 7 of 9
2012 DRAFT
e. Funding Procedures
Once funding has been approved for a project, the responsible organization will
submit invoices for eligible expenses to the City and the vendor will be paid directly.
City staff will work with organizations to guide them through this process and track
available funds for a project.
f. Eligible Expenses
• Advertising /Publicity
• Collateral Material Design
• Printing
• Facility Rental Fees (not including City facilities)
• Security Fees (not including those paid to the City of Riverside)
• Equipment Rental
• Food (itemized receipt or invoice must be provided)
• Permits
• Eventlnsurance
• Costume Rental
• Entertainment
• CPA Expenses
• Research
• Trophies /Awards
g. Ineligible Expenses. Exceptions and Exclusions
• Postage
• Equipment Purchase
• Staffing or Security Expenses paid to the City of Riverside
• City Facility Rental Fees
• Telephone /Long Distance
• Office Supplies
• Travel Expenses (transportation, lodging, meals, toll and fees)
• Administrative Costs (in -house or out-of-house)
• Clerical Activities
• Consultant or Lobbying Fees
• Alcoholic Beverages of Any Kind
• Capital Improvement Costs
• Contracted Labor Costs
• Cost of Promotional Items for Resale
• Costs for otherwise eligible materials that contain (or appear to contain) paid
advertising
• Membership Fees or Dues
• Projects not open to the public
BOA Approval: June 22, 2010 Page 8 of 9
2012 DRAFT
7. Final Report
Projects receiving Tourism Funds must complete a final report and submit it to the Tourism
Commission within 60 days of project completion. The report will include the following
details:
- The outcome of the project or event
- Report on the measures of success (qualitative and quantitative) collected
- Budget overview, including total revenues, expenditures and matching funds
- If the project will be repeated in the future and if it is anticipated that Tourism Funds
will be requested
8. Sponsorship Recognition
The City of Riverside must be identified as a sponsor for all projects receiving Tourism
Funds. The City reserves to right to request approval on any piece that utilizes the City logo
or name in order to preserve the integrity of the City of Riverside brand.
BOA Approval: June 22, 2010 Page 9 of 9
2012 DRAFT