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Home My WebLink About2008-087 - Platte County Convention & Visitor BureauBill No. 2008-87 Ordinance No. 2008-87 AN ORDINANCE AUTHORIZING AND APPROVING THE CITY OF RIVERSIDE, MISSOURI, TO ENTER INTO AN AGREEMENT FOR SERVICES WITH AND PAY CERTAIN FUNDS TO PLATTE COUNTY CONVENTION & VISITORS BUREAU WHEREAS, the Platte County Convention & Visitors Bureau ("Service Provider'') provides media campaign services ("Services"); and WHEREAS, the City desires that the Service Provider provide such Services to the City and finds that the provision of the Services is a public purpose and contributes to the welfare of the City as well as the economic and social potential of the City and its Residents; and WHEREAS, the City and the Service Provider have negotiated and agreed upon an agreement for Service and payment for the same; and WHEREAS, the City finds that the provision of Services is for a public purpose and is in the City's best interests for the promotion of the health, safety and welfare of the residents of the City and promotes tourism; and NOW, THEREFORE, BE TT ORDAINED BY THE BOARD OF ALDERMEN OF THE CITY OF RIVERSIDE, MISSOURI, AS FOLLOWS: Section 1. This Ordinance is intended and is hereby determined and declared to be necessary to accomplish and serve the public purpose of contributing to the general welfare of the City and its residents and the promotion of tourism. Section 2. The City of Riverside shall pay to the Service Provider the s~zm of Nineteen Thousand Three Hundred and Eighty One and 56/100 Dollars ($19,381.56), of which Nixie Thousand Six Hundred and Ninety and 78/100 ($9,698.78) of such funds shall be provided from the City's Tourism Tax Fund, to provide Services to the City pursuant to a Service Agreement, in substantially the form attached as Exhibit A, which is hereby approved. The Mayor and Ci~:y Clerk are authorized and directed to execute the Service Agreement, execution of such docume~it being conclusive proof of such approval. Section 3. The Mayor, the City Administrator, the City Attorney and other appropriate Ciry officials are hereby authorized to take any and all actions as may be deemed necessary or convenient to carry out and comply with the intent of this Ordinance and to execute and deliver for and on behalf of the City all certificates, instruments, agreements and other documents, ~~s may be necessary or convenient to perform all matters herein authorized. Section 4. This Ordinance shall be in full force and effect from and after its passage and approval. /J ~i Passed this 2~ day of July, 2008. . ~~ Mayor Kathleen L. Rose ATTEST: ' Clerk PLATTE COUNTY AREA MARKETING PARTNERSHIP SERVICES AGREEMENT THIS SERVICES AGREEMENT (AGREEMENT) is entered into on the 7th day of August 2008, by and between the CITY OF RIVERSIDE (PARTNER) and the PLATTE COUNTY CONVENTION & VISITORS BUREAU (PCCVB). IN CONSIDERATION of the mutual covenants and agreements set forth herein, the parties agree to the following: 1. The PCCVB shall provide media campaign services (the Services") for the PARTNER for the 23-month term beginning August 1, 2008 and ending June 30, 2010 pursuant to the terms of this Agreement. 2. The PARTNER shall pay the PCCVB the sum of $19, 381.56 for the SERVICES detailed in this agreement, with payments to be made according to the following schedule. a. September O1, 2008: $10,072.20 b. August 1, 2009: $ 9,309.36 TOTAL PAYMENTS: $19,381.56 The PCCVB shall issue invoices to the City of Riverside and City of Riverside checks shall b~; made payable to: Platte County Convention & Visitors Bureau. 3. The PCCVB shall provide the following SERVICES as outlined in the attached presentati~~n: grant writing & presentation, grant administration, grant accounting & reimbursement servicea that fund the media components and services of this contract, media planning & buying, all production services, all generated leads supplied to partners and outcome measurement services and reports. 4. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the following component parts, all of which are as fully a part of this Agreement as if herein set out verbatir.~ or, if not attached, as if hereto attached: a. Power Point Handout titled "PC AMP 08-10 071408". b. This document. In Witness Whereof, the parties have executed this agreement for the day and year first above written. Page 1 of 2 Platte County Missouri By: Betty Knig PLATTE COUNT RESIDING COMMISSIONER ATTEST: andr ohne, ou ty erk Platte County Missouri City of Riverside, Missouri By: / _ Ka leen L. Rose MAYOR, CITY OF RNERSIDE, MISSOURI ATTES . ise Rusick, ity Clerk City of Riverside, Missouri ##### Page 2 of 2 ~,T, ~ x~ ~ `r, •~` r, `~ ; ;- d- _ ~ ~s~4 fONVENTION R- YISITQRS nUR6lU Platte County: State of the Industry Smith Travel Research (STR) s.°mws oHp.-y P.M1 zm..w zoom zm xa.,,w z.wAa xm..w ww.n ssn- eon ¢, sonxe ae xxs xz zi....n sos .xe ze.u xx »» °s sin. cmmry as xe es.» v sxss ee xc •m- »x v.v exxs xs erm °w.mu~. ex: a.o wsx ax ss.u e.e a ewi. u.. sv .xe n. a an .z.e omw un .v exu sA ssas xe °w MaYx. SSA ~ • 3} •s.e° 0.0 ni.. w.e n» xe um s i.ei...ras av um z.z ues Platte County Area Marketing Partnership Proposal 2008-2010 Presented by Cheryl Thorp, Executive Director Summer 21108 Transient Guest Tax Year Taxes Collected Change from Previous Year 2003 (11 mos.) $117,546.02 n/a 2004 $124,041.05 105.53 2005 $139,300.49 112.30 2006 $152,578.91 109.53 2007 $178,717.93 117.13 Area Marketing Partnership Program 1 Partnership Mission • Plan for the long-term • Leverage resources • Measure outcomes Demographic Market • Overnight visitors • Day trippers • Families • Couples • Short term decision makers CVB Services Provided • Grant writing & presentation • Grant administration • Grant accounting & reimbursement • Media planning & buying • All production services • All generated leads supplied to partners • Outcome measurement Geographic Markets • Rubber Tire -within 200 miles • Metro Kansas City Proposal Timeline • 23 months -Aug '08-June '10 • 1 complete grant cycle for: -Missouri Cooperative Marketing -Neighborhood Tourist Development Fund Program Components 2 Regional Newspaper Inserts • American's Best Vacations • Missouri Vacation Planner • 2 Annual spring insertions (A, B, C & D newspapers) in MO, KS. IA, NE 8 OK • Total print impressions: 71,356,000 Kansas City's Visitors Guide • VisitKC • 4Semi-Annual publications • Kansas City's #1 fulfillment piece • Total print impressions: 700,000 Group Market Magazine • The Group Travel Leader • 2 annual "Missouri" focus issues • #1 group tour publication • Total print impressions: 120,000 • Missouri Vacation Planner • 2 Annual magazine style • Division of Tourism's #1 fu1011ment piece • Total print impressions: 900,000 • Platte Ccuntys #l fulfillment piece • Bi-Annual Publication • Full-page padner ad • Total print impressions: so,ooo Statewide Travel Magazine • Missouri Life • 11 Bi-Monthly publications • Total print impressions: 209,000 Missouri Visitors Guide Platte County Visitors Guide 3 TravelHost • In-Room Magazine • 11 Bi-Monthly publications • Total print impressions: 128175 Web Marketing • KC Star's Mom2Mom KC Star's Weekly Blink - 22 monthly email - 44 semi-monthly link blasts ads • Total impressions: Total impressions: 715,500 7,600,000 TOTAL WEB 7,715,500 IMPRESSIONS Partner Cost Per Impression $.0009 Travel Trade Shows • Ft. Leavenworth Travel 8, Culinary Shows - 2 annual info expos - 1St. Louis show - 2 annual winetasting - 2 Kansas City shows events • Anticipated attendance: 45,000 Total Impressions • Newspaper inserts 11,356,000 • Visitors guides 1,650,000 • Group market magazine 120,000 • Statewide travel 209,000 magazine • in-Room magazine 120,175 • Travel trade shows 45,000 • Web marketing 7.715.500 • Total Impressions 21,215,675 Partner Investment 4 Overall Program Investment Details Program Component Program Investment • Total media $ 187,188.83 • Less total grant funds - 48,235.41 • Less drop-in partners - 51,660.22 • Less CVB hard $'s - 9.766.66 • Core 4 Total Investment E 77,526.24 • Individual "Core 4" partner investment E 19,367.56 • Average monthly investment (23 months) E 880.98 Monthly Cash Flow 2009 Investment • Jan. 363.97 • Feb. 448 47 • Mar. 1,558.57 • fir' 2,627.67 • Mry 783.97 • June 870.86 • JuIY 363.97 • Aug' 448.47 • 68Pt 7,2J0.00 • OM. 449.47 • Nov. J6J.97 • Dec. S 448.47 TOTAL f 8,634.64 Partner Investment per Year Year Investment • 2008 (5 monthst $ 3,740.95 • 2009 (12 monibs) 9,634.64 • 2010 (s monthst 6.005.97 TOTAL $19,381.56 Monthly Cash Flow 2008 (Smooths) Investment • Aug. 7,250.00 • Sept. 1,230.04 • Oct. a4e.47 • Nov. 763.97 • Dec. f 448.47 TOTAL S 7,710.85 Monthly Cash Flow 2010 (6 months) Investment • Jan. 690.44 • Feb. 446.07 1,558.57 • Mar. • APr 1,975.92 • MaY J63.97 • June ~~ TOTAL f 8,005.97 Partnership Commitment Deadline July 25, 2008 5 QUESTIONS? 6 2950 NW Vivion Road Riverside, Missouri 64150 MEMO DATE: July 17, 2008 AGENDA DATE: July 22, 2008 TO: Mayor and Board of Aldermen FROM: Meredith Hauck, Coordinator of Communications RE: Platte County Area Marketing Partnership BACKGROUND: The Area Marketing Partnership Program is a way for communities in Platte County to leverage resources to help promote tourism in the County. Riverside would be one of the four core partners, along with Weston, Parkville and Zona Rosa, and would appear in each of the program’s 35 advertisements and 66 email blasts. A motion at the July 15, 2008 Board of Aldermen meeting approved the Tourism Board’s funding requests, including the one for the Platte County Area Marketing Partnership. FINANCE OFFICE AND BUDGET BACKGROUND: This 23-month partnership costs $19,382. The Tourism Commission recommends that half of the amount of the program come out of the Tourism Fund’s Long-Term Project Budget and the other half be paid for out of the City Advertising Budget. Since the program is split between multiple years, below is the breakdown for how much will be paid out of each fiscal year: Tourism Commission City Advertising Budget FY 2008-09 $5,036.10 $5,036.10 FY 2009-10 $4,654.68 $4,654.68 Total $9,690.78 $9,690.78 REVIEWED BY AND RECOMMENDATION: This memorandum was reviewed by the Coordinator of Communications, Finance Department and City Attorney and it is recommended for approval. Imaged 2008-07-17