The URL can be used to link to this page

Home My WebLink About2013-12-09 Tourism PacketCITY OF RIVERS.DE ll Upstream from ordinary. ToURISM COMMISSION MEETING RIVERSIDE CITY HALL 2950 NWVIVION ROAD RIVERSIDE, MISSOURi 641 TENTATIVE TATIVE AGE A DECEMBER 9, 201 3 . 6:00 P.M. 1. Cali to order 2. Roil call 3. Motion to approve minutes from June 10, 2013 4. FY 2012 -2013 Tourism Fund Budget Update 5. 2014 Tourism Funding Cycle . northland Ethnic Festival . Heart ofAmerica Shakespeare Festival . Kansas City Scottish Highland Games d. Midwest All Truck Nationals O. 2014 Meeting Schedule and Funding Priorities 7. Adjournment f Meredith Hauck Director of Administration F" S Posted 12/04/201 at 10: 1 .m. TOURISM COMMISSION RIVERSIDE, MISSOURI, Monday, June 10, 2013 at 6:00 p.m. At 6:00 p.m. on June 10, 2013, the Tourism Commission for the City of Riverside, Missouri, met in the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri. Answering roll call was Jason Rule, Deana Winter, and Jerry Pietsch. Mayor Kathy Rose, City Administrator Greg Mills, and Meredith Hauck, Director of Administration, (recorder) were also present. Alderman Aaron Thatcher and Dirk van der Linde were absent. Celebration This meeting is the last meeting for Commissioners Winter and van der Linde due to term limits. Mayor Rose thanked Winter for her service to the boa rd. FY 2012 -2013 Tourism Hauck reviewed the final 2012 -2013 Tourism Budget with the Commission. Fund Budget Hauck said the BOA had approved a $175,000 budget for the 2013 -2014 fiscal year, which is equal to projected fund revenues. 2013 -2014 Grant Process The Tourism Commission reviewed the proposed funding process for the upcoming year. Hauck will present it to the BOA on June 29 for consideration. Jason Rule made a motion to approve the new funding process. Deana Winter seconded the motion. All voted in favor. Motion carried. Fair Based Productions Hauck asked the Tourism Commission if these would consider hearing a Discussion funding request from Fair Based Productions for the upcoming year. The last time the Tourism Commission considered funding FBP was approximately 4 years ago and they decided at that point it was a community event and not a Tourism event. The Commission agreed they would be open to hearing a proposal from Fair Based so they could evaluate if the Tourism impact had changed. Adjournment — 6:32 p.m. Commission was adjourned. Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 1. Background a. Tourism Tax Fund The enabling legislation for Riverside's bed tax specifies what a bed tax is and how it shall be levied. But the legislation is not specific on how funds will be used; only specifying that, "There is a separate Tourism Tax Fund Commission into which all tourism tax revenues shall be deposited and from which only eligible expenditures for promoting tourism shall be made." From State Statute RSMo 67.1363: "The revenue received from the tax shall be deposited in a special fund and used solely to promote tourism. b. Tourism Tax Commission Upon adoption of the tourism sales tax, there shall be established a Tourism Tax Fund Commission to consist of five members appointed by the governing body of the city. Of these members, one shall be a representative of the hotel and motel industry and two shall be active in the tourism industry; the remaining members of the commission will be members of local general business interests of the city. All members shall be residents of Platte County. One member of the Board of Aldermen shall serve as liaison in a non - voting capacity. Members of the Tourism Commission will be appointed for a term of three years and may serve no more than two consecutive terms. The members will serve without compensation. c. Conflict of Interest All members, including those who are active in the tourism industry, hotel /motel industry and local business, must at the time proposals for funding are being judged indicate if they have a conflict of interest in regard to any of the proposals. It is the member's responsibility to point out any conflict or potential conflict of interest that is occurring or may occur. If the conflict of interest does occur, the conflicted members must excuse themselves from the area of discussion until the comment period is completed. Conflicted members may not comment or vote on the proposal. 2. Tourism Fund Objectives a. Mission Statement The mission of the Riverside, Missouri Tourism Commission shall be to expand and enhance the tourism industry to make the City of Riverside one of the region's premier destinations through the use of the Tourism Tax Fund Page 2of4 b. Goals Through disbursement of Tourism Tax monies, the Riverside, Missouri Tourism Commission will: • Increase ✓ the number of first -time visitors to Riverside ✓ the number of return trips of current visitors ✓ the length of visitor stays • Generate significant research -based return -on- investment for Riverside's residents and businesses • Expand the visiting public's awareness of Riverside's unique history, events, activities and amenities. 3. Available Funding a. Funding Pools The City of Riverside's fiscal year is July 1 -June 30. The City of Riverside will determine the amount of Tourism Tax Funding available for distribution in the upcoming fiscal year no later than June 30 of the current year. b. Unawarded Funds Any Tourism Tax Fund revenue not awarded will be rolled into the Tourism Tax General Fund and may be allocated in future years. c. Reserve Funds 10% of each year's Tourism Tax Fund revenue will be held in escrow as an emergency reserve. The total of reserve funds shall not exceed $100,000. The fund will be utilized to cover outstanding obligations in the event there is a significant decrease in the revenue stream. Reserve funds may also be used to fund projects deemed as exceptional by the Tourism Commission and Board of Aldermen. Reserve funds may be accessed by a vote of the Tourism Commission and subsequent approval by the Board of Aldermen. 4. Applicant Eligibility Eligible applicants must be: • not- for - profit or divisions of government located in the service area • non - religious • non - political organizations Organizations that do not meet the not - for - profit criteria, but feel they have a very exceptional project, may appear before the Riverside Tourism Commission for consideration of funding directly from the Commission without having to indirectly apply for funding through a not - for - profit entity. The request must be submitted in writing and detail why the organization feels the project is so exceptional as to be funded without the umbrella of a not - for - profit entity. In addition, only events that are open to the public will be considered for funding. City of Riverside Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 Page 3of4 5. Funding Process a. Process 1. There shall be one primary funding cycle annually. 2. Applicants can apply for funding up to one calendar year in advance of their event date. 3. All requests for funding will be given equal consideration during each funding cycle. Any projects brought to the Tourism Commission outside of this process are not guaranteed funding consideration. 4. All applications will be evaluated on their own merit annually. All reports from previously funded activities or past activities requesting expansion funding, in addition to new application packets will be reviewed by the Tourism Commission. S. Applicants may be asked to make a five - minute presentation before one or both bodies concerning project funding. Applicants will be notified at least one week in advance of their presentation time and date. 6. General Application Process Schedule — Dates may be adjusted based on specific circumstances each year. RFP Released September RFP Due October Tourism Commission Review By November Award Notices Mailed December Project to be Completed By December 31 the following year b. Request Components Organizations requesting Tourism funding should submit a letter of request that includes the following information: • Background of organization submitting the request; • Project purpose and description (including budget overview); • Information about how this project meets Tourism goals; and • Request for sponsorship including specific dollar amount requested and details regarding what benefit the City will receive from providing funding. c. Evaluation Applications will be reviewed by the Tourism Commission and evaluated on items such as: • Supports goals of the Tourism Commission • Potential for positive return on investment • Completeness and thoroughness of application, including budget portion In addition, applications will be considered in relation to the other projects that have received funding in that fiscal year in order to promote a diverse offering. City of Riverside Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 Page 4 of 4 d. Minimum Funding Requests Requests for funding must be a minimum of $500. e. Funding Procedures Once funding has been approved for a project and any required reservation and deposit payments have been paid in full, the City will issue a check to the organization and execute a contract for services. 6. Final Report Projects receiving Tourism Funds must complete a final report and submit it to the Tourism Commission within 60 days of project completion. The report will include the following details: - The outcome of the project or event - Report on the measures of success (qualitative and quantitative) collected - Budget overview - If the project will be repeated in the future and if it is anticipated that Tourism Funds will be requested 7. Sponsorship Recognition The City of Riverside must be identified as a sponsor for all projects receiving Tourism Funds. The City reserves to right to request approval on any piece that utilizes the City logo or name in order to preserve the integrity of the City of Riverside brand. City of Riverside Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 2950 NW Vivion Road Riverside, Missouri 64150 DATE: 12 -04 -2013 TO: Tourism Commission FROM: Meredith Hauck, Director of Administration RE: 2014 Tourism Funding RFP On October 9, 2013, the City released a Request for Proposals on behalf of the Tourism Commission for proposals to sponsor projects that will expand and enhance the tourism industry in Riverside in 2014. All previous grant recipients were notified of the RFP and the RFP was also advertised in the Platte County Landmark. Proposals were due by noon on Friday, November 29. Below is a summary of the proposals that were submitted. The full proposals are included with this memo. Organization /Project Funding Request Notes Platte County Extension Council — Northland Ethnic Festival $2,000 Received a grant for the 2013 event for $1,400 Heart of America Shakespeare Festival — Team Shakespeare $10,000 Received a grant for the 2013 event Performance for $10,000 Genuine GMC Truck Club of KC — Midwest All Truck $10,000 Received a grant for the 2013 event Nationals for $5,000 Kansas City Scottish Highland Games and Celtic Festival $17,500 Received a grant for the 2013 event for $17,500 W--,- Offi ce: 10 N Main Kansas City, Mo 64155 816 - 536 - 4591 City of Riverside Tourism Commission Meredith Hauck 2950 ICE Viv�on Rd Riverside, MO 64150 To whom it may concern; 1 Show Location: Young iverfront Park Riverside, M.0 64150 w ww.alltrucknats.com On behalf of the Genuine Chevy GMC Truck Club o f KC and the Midwest All Truck Nationals I would like to re consideration of fandin for the 2014 event, This will b e the 15 th Annual Midwest All Truck Nationals and the 1 O one h in Riverside. W e have had great success within the city of Riverside and are confident there is more growth to b e gained by this event. The interest shown b the automotive industry s proof that the event is strong. our continued sponsorship Kom nationally known suppliers, several of which are Riverside or Matte county merchants, gives credence to the show. Proposal for 2014 event: Date: September 5- 20l Young Riverfront Park Marketing and advertising 6 ,000.00. This amount will allow several different media methods to include radio, newspapers, electronic media, and potential billboards. Printed matter 2,000.00 T o include signage, posters, give a ways, etc. These will help with lasting reminders of Riverside and the fun had here. Logistics 2,000.00 To include rental of needed equipment to manage the crowd's safety and comfort. The aid from funding will open a broader advertising base and a larger demographic of individuals to show how cordial, fun, and entertaining Riverside can be. Where are ideas to share and opportunity for growth in this event with addition of more things to do. With some community support we could include the main area of Riverside, Maybe to a "street fair ", parade, or concert. There are many things that could add to the fun and get more people to town. In our 10 years in Riverside we have steadily grown the show and continually brought more individuals to pwlicipate and or attend. We have helped many children throughout the Metropolitan area with the proceeds of our event. Some community involvement added to the event could open a door for a charitable event held in Riverside for Platte county residents. The possibilities are endless. We would welcome any and all suggestions that may be offered. Respectfully submitted; Gaileen Jackson Show diteetor Midwest All Truck Nationals Meredith Hauck From: Galleen Jackson [ Scat: Friday, November ear 2 , 2013 9:46 All T: Meredith Hauck Subject; 2014 event funding proposal Attachments: 2014fund req est.d c Please find attached our request for f unding for the 2014 truck shover. Thanks for your consideration, gaileen 816 - 536 -4591 Platte Cou�n9.y Cou�ncnll UNIVE RSITY OF MI F xtension 2013 -2014 Ethan Ball, Chairman, North Platte 11 Pam Barker, vice Chair, Platte County R Fury Beth ogle, Treasurer, Park Hill Tim McDowell, Secretary, Park Hill 2013 - 2014 Council Member Brian Bechtel, Paris Hill Elena Bonjour, Park Hill W.L. (Bill) Collins, North Platte R Christian Fuller, Park Hill Jen Garrin Park Hill Casa Green, Park Hill Chris Hershey, Park Hill Madlyn Llndahl, West Platte 2013 - 2014 Appoint M embers Ryan Richardson, Farm Bureau Wes Elkins, C ity of Hansa s City Beverlee Doper, Counter Commission November ber , 2013 Mere Hau City of Riverside Riversi Tourism Enhancement Grant 2 950 NW Vivion Roa Riverside, MO 6415 11724 NW Ply Circle, Site 30 Kansas C ity; MO 64153 PH A (816) 210 -2141 E -NIAM platteco@iiiissouti.edu Website: xv F ebo k: Platte County Extension Northland rthlar Ethnic Festival #11 on March 29 was discussed at our council meeting and included in programming plans as very relevant, appropriate for our staff and council to coordinate this evert with existing community agencies. There are now two people from the planning committee that have been elected to the council who represent not only Park Hill district, but also Mid-Continent Library and Metropolitan Community College. New in 2014, will be a display on the 1 75 th Anniversary of Platte County in 2014, with special emphasis can the different ethnic groups that settled here. Our entire council will promote Northland Ethnic Festival with our constituents throughout the county. Thank you for your continued support of this community building event. With the financial support of riverside Tourism Commission, this festival co not happen without major fiscal & programmati adjustments. Sincerely, 2013 -2014 Platte County Extension Council Proposal to City of Riverside for Tourism Enhancement Project Northland Ethnic Festival Date scheduled: March 29 2014; 11 am to 3:30 Location: Park Hill south High School, riverside, Missouri Mission: Increase awareness of and appreciation for cultural and ethnic diversity n y our community What: Continuous stage presentations of ethnic dance, music, storytelling and a show of international ethnic costumes Ethnic food samples for purchase from countries with Platte County Health Dept stamp of approval 2+ interactive displays of cultural items, some available for urhase plus hel � tp desk from Mid Continent Library Genealogy Dept and children's activities including a passport Special displays from B anneker School restoration Project and the 175 Anniversary of Platte County, with emphasis on the early cultural and ethnic groups Cost: No admission charge; ethnic food and crafts available for urchase• x there will be donation containers. CoordinatingLAgencies and their rote in the event Ethnic Enrichment Commissi „n KC Parks & recreation and Mayor's Office): Schedule y ethnic g roups/comm issions for stage presentations, food vendors and culture dis plays Park Hill school, District: Donate space, publicity to all schools, including NKC & R3 provide and set up sound system and computers for genealogy table develop and gy t pant programs and surveys, recruit + students to help, arrange for maintenance use of kitchen, tables and chairs Metro olitan Community Colle e- ale Woods: promote among all students and campuses, coordinate food vendors, A mbassadors greet and help with surv 'Y OF MISSOURI tension PLATTE COUNTY laza Circle, state 300 ass Cit MO 64153 missouri.edu/platte Cit Hall Cit of Riverside Meredith Hack 2950 NW Vi ion Road It i p:EF'f,'71T:,zt wl,"l' - yr t. S. # TA 7 A, PONAHAVOiJ. Riverside, MO 64150 Phone: (816) 741-3993 Fax:..(816) 746-8349 C'Azco • •J rwz6'Dw"m' 1 �404F'� - A )m - ifilimiWil hII 'lilt I City of Riverside Tourism Enhancement Grant Application for the Kansas City Scottish Highland Games and Celtic Festival - 2014 Project Description The Kansas City Scottish Highland Carnes & Celtic Festival is a non for profit organization entirely run and managed by volunteers, We host our annual festival each year on the second weekend of June; the festival has been held at EH Young Park in Riverside since 200 6. The Highland Ganes is a 3 day event and we currently just completed our t" year. Competitors and guests travel from over all over the United States and Scotland to attend our Scottish Heritage evert. They are able to discover with activities that range from genealogy, history, clans, dance, pipes and drums, athletics and children's events. They can also enjoy authentic Scottish and favorite local foods as well as Celtic merchandise vendors. We have an entertainment stage with live Irish and Scottish Music is throughout the weekend, featuring favorite regional ent ttain rs as well as nationally known headliners. Our Festival is family and cultural event, where people can come and learn about their Scottish heritage. We strive to reach families of all ages interested in learning about another culture. Our motto has always been, "Come be a Scot, even if you're not ". Each year we work to increase our activities to give the audience something new to watch or do to insure they will want to return the next year. Our success each year is solely dependent upon attendance and sponsorship. We expanded our audience participation events each year with the Scottish Wrestling, Kid's events, Pipes and burns competition, Kilts and Bleats (our Soccer game) and our Entertainment hands also invited wide audience participation. We feel that the more events we have that stimulate the audience the more they feel welcome and involved. Ultimately this would lead to their return in the future. For 2014, we will be looking to further this direction while still keeping to our Celtic heritage and roots Historical Information Since the beghun` ng of our relationship with Riverside (2006) we have brought many new people to the City. We have had people from all over the United States and the World attends our highly recognized Highland Canes. We have Competitors, Clans, and vendors from all over. We see people corning from Colorado, Texas, Nebraska, Iowa, Maryland, Oklahoma, New Hampshire, Florida, Arkansas, Washington, California, Kentucky and last but not least Scotland. We have many who return to our Highland Carnes because of the location each year. Below I have provided data that we collected via zip codes from 2009 -2011. In 2012 & 2013, we didn't collect those data specifics. In 2011 is where we had the large Clan attending our Highland Carnes that brought people from as far away as New Zealand. We are planning to gather this data again for 2014. On a more local side, we have found over the past that we have a large number of Johnson County, Lawrence and Topeka families driving to Riverside for the Highland Games. We are now pushing our advertising to the North Land area to attract even more people; we have seen more of an increase from the Northland over the years. We are advertising in iFamilyke, which is helping. Attendance Statistics 2009 Riverside Pa kv lle Residents — 4.6% KCMO and KS Metro (not l oAhland ) — 50.7% (includes Johnson County) utstate MO — 5.6% Northland — 6.3% consists of Jackson & Platte Counties, excludes Part ville city Kansas —17.4 consisting of Topeka -4.5 %. Lawrence — 6.5%, North KS and WY County 6.4% Unknown and Scotland —1 .1 % Other States — 6.8% - 21 states Attendance — 4,966 Paying customers — 3,340 Children (free) - 43 Complimentary passes —125 Competitors, Vendors, Clans, Volunteers —1,065 Entertainment Bands — 11 Athletes — 85 from 21 states Dancers — 34 from 7 states Clans — 32 from 7 states Vendors — 39 from 13 states Pipers — 45 from 3 states Attendance Statistics 2010 Riverside/Park ille Residents -- % KC.M0 and IBS Metro (not Northland ) — 47.1% (Johnson County — 19%). Cities included are Liberty, Independence, Blue Springs, Lees Summit, Grandview) utstate MO — 9.2% Northland — 14.7% consists of Jackson & Platte Counties, excludes Parkvilte city Kansas —1 18.4%, consisting of Topeka — 5.4%, Lawrence — 7% North KS and WY County — % Other States — 7.6% -- 22 states Attendance — 2 5 661 Paying customers — 1437 Complimentary passes — 124 Competitors, Vendors, Clans, Volunteers — 1,100 Entertainment Bands — .thletes — 93 from 25 states Dancers — 42 from 7 states Clans — 32 from 5 states Vendors — 36 from 12 states and Scotland Vipers — 85 from 3 states Attendance Statistics 2011 i ersxde Park ille Residents - 4% KCMG and KS Metro (not Northland) — 43% Cities included are Liberty, Independence, Blue Springs, Lees Summit, Grandview utstate MO 10% Kansas — 3 1.5%, consisting of Topeka — 4%, North KS and WY County — 4% Johnson County — 31 % Other States — 8% - 34 states Attendance — 3408 Paying customers — 2 184 Complimentary passes — 124 Competitors, Venders, C Ian , Volunteers — I , 10 0 Entertainment Bands — Athl etes — 80 from 25 states Dancers -- 37 from 7 states Clans — 32 from 5 states + Multiple Countries Vendors — 36 from 12 states and Scotland Pipers — 85 from 3 states Attendance Numbers 2012 Paying Customers — 1 847 Complimentary Passes — 125 Competitors, Vendors, Clans & Volunteers — 830 Attendance Numbers 2013 Pay Customers — 2663 Complimentary passes 105 Competitors, Vendors, Clans & Volunteers — 850 As we continue to involve Goals for 2014 Hilghland Games: We feel we have a great team put together to make the 2014 Highland Gaines another successful year. With the ability to park patrons in the park we have been able to increase our attendance from 2012. We are hosting another Large Clan Gathering for 2014, where they have stated we will have Clan State Representatives from all over the US. They will be our featured Clan. They will have activities planned all weekend. This year we are lucky to be celebrating Father's Day at the Highland Carnes and are planning fun activities throughout the weekend for the the dads in attendance. We continue to look at ways to increase our awareness in Kansas City. We have plans for each month starting in January. This was a success last year and we continue to incorporate more PR events. We would like to add a booth from Riverside that showcases the History of your City. Re continues to be one of our Largest Sponsors and we will look forward to that continued Relationship. We will be canvassing Riverside for more sponsorship where they will be able t represent their company out our Highland Games. Request for Grant For 2014 we are asking for the below funds, which I have broken out: 1 0,500.00 for Advertising & Publicity $7 for operational Cost (ie Equipment Rental, insurance, Liquor Liability) The Advertising & Publicity funds help us continue to increase awareness of our Event. The Advertising & Publicity will be used t advertise wi the Kansas C Star, The Fitch Magazine, nter om Radio Stations, �F mily e, The Northland, along with our Web and Social Media outlets. The operational Funds request help with the rental of Tents, & Generators., These are the two biggest expenses for the production of our Ganes. For a minimum amount we are asking for $10,500. 00 to lief with Adveilising & Publicity. Meredith Hauck From: Sherri Grant [s erri3l 03 a @ya oo.com] Sent: Wednesday, November 27, 2013 4.06 M To: Meredith Hauck Cc: Steve Grant Subject: Grant RFP for the Kansas City Scottish Highland Garner & Celtic Festival Attachments: Project Narraritive for 2014 Grant Application - RFP.docx Hello Meredith, First I hope you have a wonderful Thanksgiving!! Second, attached is the Grant RFP. (don't judge me to much, this is nay first real o#` "ic 1. Grant proposal).. Please let Arno know if you have any questions or if you need any other documentation. Thank You again and to the City for allowig us to send in this proposal. 'hanks Sherri' Grant Marilyn S trauss, Founder C o-Chairman Sh irley Bush He berg C o-Chairman Sidonie Garrett Executive Artistic Director BOARD OF DIRECTORS I I Dan Bukovac, President November 5 , 2013 Linda Word, President -Fled Cinch. Pratt - Stokes, V_P_ Special Events Patricia Davison, Vice - President Meredith Hauck, Director of Administration Education City of River Missouri Charles -M arin, Treasurer 2950 NW Vi i n Road Scott Ashcra t, M. D., Secretary R MO 64150 Steve Cluck Immediate Past President Dear M R. Crosby Kemper IIi, Past President The Heart of America Shakespeare Festival respectfully s ubmit s our Don Dagenais, Past President p for fund ing to the City of Riversi Tou rism Commission in Bernadette Ashcr ;eft support of our 2014 Team Shakespeare performa n in E.H. Y Allan S. Garay, II Pa r k. The Fes tiva l will p rovi d e a p rogra m that the Commission wi Tint Holmes be p ro ud to s an w hich wi bring visitors from across th metro area t o R iverside, Lauren Muriel- Marion LaPo Darren e-xtro TJ Lynn We appreciate the Comm ission's conside ration and will p rovi de a nd Sherrill .Mulhern a dditional information as ne eded. Pat CyNceill Kelly Privitera Many thanks, Darren e-xtro Make Wendelburg, M.D. Lisa INIendelbur � SH ESPEARE CC SUIS Sid onie Garrett Matt Ida rt Breni Jeff Holla nc{ i�ren Holland d Execu tive Artistic Director E ducation Director Carat Zane John Kornitze Susan Porter, M.D. Anita Porte Robb Pahl Uhlmann Ili Matt Wagner E- OFFICIO Heidi Downer Side -i rrekk The Heart of America Shakespeare Festiva[ respectfully requests $10,000 in education program support from the City of Riverside Tourism Commission for our Team Shakespeare performance workshop at E.N. Young Park in Riverside, May 2014. We ask for this support to provide substantive infrastructure and provide for professional personnel for the public performances. Team Shakespeare Performs Taming of the Shrew 1. Project Narrative . The Heart o f America Shakespeare Festival's teen performance troupe, Team Shakespeare, annually performs an abbreviated version of Shakespearean play for public performance, The purpose o this production is to r du professional quality performance and teach our students how to work in a professional theatrical environment. The show is fully produced with sound, cos tumes and live music. We strive to give each student a well-rounded theatrical experience during their tenure with Team Shakespeare. Students are encouraged to perform roles of all types and sizes as well as participate in other aspects of the performance such as music, props, costumes and stage management. b. Our production addresses Tourism Commission guars in many ways. First, by bringing students and their families and friends from throughout the Kansas City Metropolitan area to the City of Riverside these visitors will be able to witness firsthand what Riverside has to offer. Many of these students and those who cone to enjoy the performance will be returning from last year, while others will be new to us. The families also spend a significant amount of time in the area while we are rehearsing* Owing that tine, parents often choose to stay in the area rather than driving home. As a result, they will patronize local businesses. Many of the participating families are well aware of the amenities provided by the City of Riverside. Our audience members enjoy the lovely bathrooms, the view of the river, the playground at the park and the accessibility of the stage. They also enjoy the picnic tables and food truck* The overall experience at E. H. Young Park is significantly better than our previous performance space at Briarcliff Village. Our parents convey this to their friends and family members who carne to the show. Our performance confirms to visitors that the City of Riverside supports the arts and is culturally rich. . The mission of the Heart of America Shakespeare Festival is to make Shkespere's works accessible to a diverse audience through free professional theater and educational programs. Through outreach and learning activities presented in the park during the Festival's summer production., our signature Camp Shakespeare program, a c ity- wide sonnet and poster contest for young people, The Shakespeare Studio, and workshops, performances and residencies presented in schools throughout the city, education programs are part of the vision and year - round work of the Festival. Raising the bar for young people by asking them to understand and delight in Shakespeare is not an unreal expectation. It is our mission, d. The target audience for our project are: families, fans of Shakespeare and those who would like to experience Shal espeare but feel threatened or overwhelmed by the prospect of viewing a full - length Shakespearean play. We work to reach our target audience by putting p signs, advertising in area libraries and other businesses in the metropolitan area, e- blasts (reaching 10,000) and the Festival's website, Facebook pages and Twitter (reaching o,000 ); We anticipate Soo to 1, oo visitors (audience members.) . 2. Pro'et Evaluation We evaluate the success of the project through attendance counts and patrons who participate in the drawing at the performance. We also evaluate our success through visitor comments after the performance, We may obtain these comments at a rater date when the patron attends the Festival or enrolls a student in Camp Shakespeare. I Project Budget FEED indicates Riverside Tourism Funds . Personnel 1. DIRECTOR $1450 2. DIRECTOR o I Matt Rapport- music rehearsals $200 4. Sarah Cooper -STAGE MANAGER $750 5. SOUND DESIGNER $600 6. COSTUME DESIGNER $500 7. SET DESIGNER oo b* Production .. Harvest Productions -Sound Equipment oo 2, Costume Rental $600 3, Props, Set Pieces, flan rental for transport oo 4. Tent Rental-for ressi n backstage $450 5, snacks, Water and Ice $50 Rehearsal space Rental $1500 8. Scripts-copying and folders $100 c. Advertisin 1. Printing $700 2. Design and display $200 Bird et Explanation -1 director Overall Project Expense: o Explanation: co- director and movement coach for the production, --2 Director Overall Project Expense: $1450 Explanation: co- director and music director of the production. Itt Rapport Overall Project Expense: $200 Explanation: Outside music rehearsals and music direction of the prod uction . a-4 Sarah Cooper Grant specific Expense: $750 Explanation: stage manager for the production, Assists backstage,, tracks ctors and blocking and ensures smooth runn ing of the performance. a -5 Sound Des nr Grant specific Expense: $600 Explanation= Designs sound plot and runs all sound equipment for the production. Nightly sot up and strike of all eq uipmentt Costume Deli nr Grant Specific Expense: $500 Explanation: Designs and rents all costumes os for the production, The costume designer makes the production look polished and professional; -7 Set DesignerZConstruction Grant Specific Expense: $500 Explanation: Designs and builds all set pieces needed for the production. The sot designer adds a level of professionalism to the final performance, b-1 Harvest Productions Grant Sufic Expense: 1 00 Explanation: Speakers, Microphones, Sound Board and other related equipment for amplification of sound to the audience b -2 Costume Rental Grant specific Expense: oo Explanation: Rental of costumes for the production. b -3 Props, Set Pieces Grant specific Expense: $500 Explanation: Rental o purchase of set pieces and props for the prod uction. b -4 Tend Rental Grant Specific Expense: $450 Explanation: Tents that are erected in the backstage area for actors to dress. b-5 Snacks W and Ice Overall Project Expense: $50 Explanation: For actors backstage during rehearsal and performance. b -7 Rehearsal Space Rental Overall Project Expense: $1500 Explanation: This fee is to pair for rehearsal space up until roaring to the stage during production week. b -8 Scripts- Copying and Folders Overall Project Expense: $ Explanation: For copying of scripts and folders for the scripts. c- I Printi Grant Specific Expense $700 Explanation: Printing of flyers, posters and signs to advertise the performance, -2 Advertising and Displa Grant Specific Expense* $200 Explanation: To design advertising materials and purchase other supplies to effectively distribute and display materials. Total Budget: 14750 Other Funding: $4750 Total Requested for Riverside Tourism Grant: $10000 Meredith Hauck, Director of Administratidl%nR," City of Riverside, Missouri ri 2950 NW Vivion R - o ad Riverside, MO 64150