HomeMy WebLinkAboutR-2014-021 Lynchpin Ideas Marketing Services RESOLUTION NO. R-2014-021
A RESOLUTION AUTHORIZING AND APPROVING AN AGREEMENT WITH
LYNCHPIN IDEAS, LLC FOR MARKETING SERVICES
BE IT RESOLVED, by the Board of Aldermen of the City of Riverside, Missouri, as follows:
THAT the Agreement between the City and Lynchpin Ideas, LLC, in substantially the
same form as attached hereto as Exhibit "A", is hereby authorized and approved;
FURTHER THAT the execution and delivery of the Agreement by the Mayor is
approved, and the City Administrator and City staff are authorized to take such other reasonably
necessary to carry out the intent of this Agreement on behalf of the City.
PASSED AND ADOPTED by the Board of Aldermen and of the City of Riverside,
Missouri, the /S'fday of , 2014.
zau - - —
Mayor Kathleen L. Rose
ATTEST:
Robin Littrell, Ci Clerk
AGREEMENT
&4 THIS AGREEMENT is made as of the �day of 2014 between the
City of Riverside, Missouri, a municipal corporation (he einafter referred to as the "City") and
Lynchpin Ideas, LLC, a Missouri limited liability company, (hereinafter referred to as the
"Service Provider"), and collectively at times referred to as "The Parties".
In consideration of the mutual covenants and agreements contained herein, the receipt
and adequacy of which is hereby acknowledged, the City and the Service Provider agree as
follows:
1. The Service Provider shall provide the following services:
Creative Strategy. What's the big idea that will bring tourists to the City of Riverside?
Draw visitors from across the entire metro area? Drive new business to Horizons or the
burgeoning City corridor? Or make Riverside top of mind of with realtors? It may be an
idea for an event, a new campaign, or a unique promotion. We'll brainstorm and deliver
creative thinking to meet your objectives.
Brand Stewardship. Is it good for the City of Riverside's brand? Will it get the job
done? Is it "Upstream from Ordinary?" These are the questions your Lynchpin Ideas
team will ask before we take action. Our job is to preserve your brand's equity as we
create new sub-brands, mini-campaigns and tactics.
Creative Services. Lynchpin Ideas will provide the following creative services directly
and through subcontractors. These services include Copywriting, Graphic Design, Art
Direction and Creative Direction.
Public and Media Relations. Our PR and Media consultant, Tom Mentzer of Mentzer
PR Group, will provide Public and Media Relations Services on an as-needed basis under
the umbrella of Lynchpin Ideas, LLC.
2. The Parties acknowledge that the Service Provider is an independent contractor with
respect to the City and has no authority or power to incur debts, obligations or
commitments of any kind whatsoever for or on behalf of the City, or to bind the City to
any contract, agreement or employment agreement.
3. The Service Provider acknowledges that any person or persons retained by the Service
Provider, will be employees of the Service Provider and the Service Provider will be
solely responsible for any and all salary, wages, insurance and other benefits to which
such employee(s) would be entitled under applicable laws, including but not limited to
worker's compensation insurance, employment taxes and other deductions as may be
required under law.
2
4. City shall pay the Service Provider for the Services rendered as follows: $110.00 per
hour. Service Provider will provide an estimate for each project, based on the parties'
mutual understanding of the scope, and Service Provider's experience in creating similar
work. All estimates will be submitted for the City's approval before work begins. If
major changes occur to the scope of work, a revised estimate will be provided. Estimated
costs include 1-2 rounds of revisions. Additional revisions, special outside costs (travel,
purchases, illustration, photography, video production, etc.) or work requested beyond
the scope described herein will be estimated and approved by the City before any work
begins.
5. The Service Provider will invoice the City on a monthly basis, and the City shall pay all
proper invoices within thirty days of receipt of invoice.
6. The Service Provider agrees to provide and maintain Workers' Compensation Insurance
(statutory amounts).
7. Pursuant to RSMo 285.530(1), by its sworn affidavit in accordance with the attached
exhibit, the Service Provider hereby affirms its enrollment and participation in a federal
work authorization program with respect to the employees working in connection with
the contracted services. Furthermore, the Service Provider affirms that it does not
knowingly employ any person who is an unauthorized alien in connection with the
contracted services.
8. Either party may terminate this Agreement at any time for any reason upon fifteen (15)
days' notice to the other party, in which case the Service Provider shall be entitled to
compensation for services performed and costs incurred up to the termination date, and
none other.
9. In the event that either Party defaults in its performance under the terms of the
Agreement, the non-defaulting party shall be entitled to all remedies to which it is
entitled in law or equity.
10. The Parties agree that this Agreement shall be binding upon each of its successors and
assigns and that this Agreement may not be assigned to a third party, without the written
consent of the City.
11. The Service Provider agrees not to disclose any confidential information received from
the City or otherwise acquired while performing the services. Confidential information is
information that would constitute a closed record under Missouri's Sunshine Law,
Chapter 610.
12. No modification, supplement, termination, or amendment to this Agreement may be made
unless agreed to by the Parties in writing.
13. This Agreement shall be governed by and construed in accordance with the laws of the State
of Missouri,and venue shall be in Platte County, Missouri.
3
14. This Agreement shall not be deemed to create any third party benefit hereunder for any
member of the public or to authorize any one, not a party hereto, to maintain suit pursuant to
the terms of this Agreement.
IN WITNESS WHEREOF,the parties hereto have duly executed this Agreement as of the
day and year first written above.
4
CITY OF RIVERSIDE, MISSOURI:
By:
Kathleen L. Rose, Mayor `
Dated: tom\' %so �/^�
ATTEST:•
Robin Littrell; Ci Clerk
Countersigned by:
CIT;re
ASING AGENT:
By:
P. ills V 0)
City Administrator
Approved as to form:
CITY ATTORNEY:
By: Lk, ��z
Paul A. CampoV
City Attorney
5
LYNCHPIN IDEAS, LLC:
G(
y ra J. Lyn )i
Member
Dated: IZ4c� C�
6
Work Authorization Affidavit
STATE OF MISSOURI )
) ss.
COUNTY OF CLC. —�,c! VA )
As used in this Affidavit, the following terms shall have the following meanings:
EMPLOYEE: Any person performing work or service of any kind or character for hire within
the State of Missouri.
FEDERAL WORK AUTHORIZATION PROGRAM: Any of the electronic verification of work
authorization programs operated by the United States Department of Homeland Security or an
equivalent federal work authorization program operated by the United States Department of
Homeland Security to verify information of newly hired employees, under the Immigration
Reform and Control Act of 1986 (IRCA), P.L. 99-603.
KNOWINGLY: A person acts knowingly or with knowledge, (a) with respect to the person's
conduct or to attendant circumstances when the person is aware of the nature of the person's
conduct or that those circumstances exist; or (b) with respect to a result of the person's conduct
when the person is aware that the person's conduct is practically certain to cause that result.
UNAUTHORIZED ALIEN: An alien who does not have the legal right or authorization under
federal law to work in the United States, as defined in 8 U.S.C. 1324a(h)(3). 1 t�
BEFORE ME, the undersigned authority, personally appeared I a- /vu LV c l , who,
being duly sworn, states on his oath or affirmation as follows:
1. My name is L-- C ,r U T, �K � and I am currently the C wvk-.Q r of
LKckom Z Q(i ,Ll _C (hereinafter "Contractor"), whose business address is
3 Jn (—LoQ C{+i MO and I am authorized to make this
Affidavit.
2. I am of sound mind and capable of making this Affidavit, and am personally acquainted with
the facts stated herein.
3. Contractor is enrolled in and participates in a federal work authorization program with respect
to the employees working in connection with marketing services ("contracted services")
contracted between Contractor and Riverside, Missouri.
4. Contractor does not knowingly employ any person who is an unauthorized alien in connection
with the contracted services set forth above.
CA, l / ( CVS LG� Clfcl J ,
Af t/Contr�tdr Printed Name
7
Subscribed and swom to before me this day of ( 2014.
SEAL CHRISTINA R. SHERMAN Notary Public
Notary Public-Notary Seal
STATE OF MISSOURI
Jackson County
My Commission Expires July 9, 2014
Commission # 10910560
8
lynch 'Mideas
April 1, 2014
Meredith Hauck
Director of Administration
City of Riverside, Missouri
2950 N.W. Vivion Road
Riverside, MO 64150
Dear Meredith:
Thank you for choosing Lynchpin Ideas,LLC, to provide Marketing On Call services for the
City of Riverside. We are delighted to help the City win the hearts and minds of businesses,
tourists,visitors and residents as they experience your"Upstream from Ordinary" promise.
The scope of services that Lynchpin Ideas will provide include:
Creative Strategy. What's the big idea that will bring tourists to the City of Riverside?
Draw visitors from across the entire metro area? Drive new business to Horizons or the
burgeoning City corridor? Or make Riverside top of mind of with realtors? It may be an
idea for an event, a new campaign, or a unique promotion. We'll brainstorm and deliver
creative thinking to meet your objectives.
Brand Stewardship. Is it good for the City of Riverside's brand?Will it get the job
done? Is it"Upstream from Ordinary?"These are the questions your Lynchpin Ideas
team will ask before we take action. Our job is to preserve your brand's equity as we
create new sub-brands, mini-campaigns and tactics.
Creative Services. Lynchpin Ideas will provide the following creative services directly
and through subcontractors. These services include Copywriting, Graphic Design,
Art Direction and Creative Direction.
Public and Media Relations. Our PR and Media consultant, Tom Mentzer of
Mentzer PR Group,will provide Public and Media Relations Services on an as-needed
basis under the umbrella of Lynchpin Ideas,LLC.
(continued next page)
The fee for these services will be based on rate of$110 per hour.
Lynchpin Ideas will provide an estimate for each project, based on our mutual understanding
of the scope, and our experience in creating similar work. All estimates will be submitted for
your approved before work begins. If major changes occur to the scope of work, a revised
estimate will be provided. Estimated costs include 1-2 rounds of revisions. Additional
revisions, special outside costs (travel, purchases, illustration, photography,video
production, etc.) or work requested beyond the scope described herein will be estimated and
approved by you before any work begins.
Payment for the services described herein will be billed monthly and payable within 15 days
of receipt of invoice.
If you are in agreement, please sign and date this letter as indicated below and mail a copy to:
Laura Lynch
Lyncbpin Ideas, LLC
7233 Jarboe Street
Kansas City, MO 641452
ACCEPTED AND AGREE
By: Vte: �5'��
CITY OF
RIVERSI F�
MISSOURI
Upstream from ordinary.
2950 NW Vivion Road
Riverside, Missouri 64150
AGENDA DATE: 04-15-2014
TO: Mayor and Board of Aldermen
FROM: Meredith Hauck, Director of Administration
RE: On-Call Marketing Services
In early 2014, the City released an RFQfor on-call marketing services. These services have been provided by
Trozzolo Communications Group since 2010. The City received four responses to the RFQ and selected two
finalists to interview. I, along with Jackie Carlson, met with the two finalists and determined that LynchPin
Ideas would be the best fit for the City based on our current marketing and communications needs.
LynchPin's hourly rate is$110 per hour—a savings of$35 per hour compared to the rate we were paying
Trozzolo. As with any on-call agreement, a scope of work for each project with LynchPin will be approved by
the Director of Administration and City Administrator. Those projects over$10,000 will come to the Board of
Aldermen for approval as well.
Recommendation
Staff recommends that the Board approve this agreement with LynchPin for on call marketing services. The
negotiated hourly rate is$110/hour.