HomeMy WebLinkAbout20140728102307672City of Riverside Tourism Commission
Final Report
Submit to: Meredith Hauck, City of Riverside, 2950 NW Vivion Road, Riverside, MO 64150.
Recipients of City of Riverside Tourism funds are required to submit a final report for the project within 60 days of the
close of the project or event date. Completion and submission of this report by the due date is required to be
considered for future funding from the City of Riverside.
Project Information
Taming of the Shrew $10,000
Project Name
Team Shakespeare -Heart of America Shakespeare Festival
Grant Amount
Organization
May 22, 23 and 24, 2014
E.H. Young Riverfront Park
Dates (if event) location (if event)
750
Total Estimated Attendance
Contact Information
Matthew Rapport
Contact Name
mrapport@kcshakes.org
Email Address
3619 Broadway, Ste. 2, Kansas City, MO 64111
Address +
816 -531 -7728 (o), 816 - 786 -2230 (c)
Phone (home and cell)
Project Evaluation
On an attached sheet of paper, please respond to the following. Please do not incorporate into a narrative — answer
each separately.
1. Provide a brief project overview.
2. Do you consider the project to be a success? Please provide both quantitative (number of first - time /return
visitors to Riverside, resulting hotel stays, impact to Riverside /Northland businesses, etc.) and qualitative results.
3. How did you promote this project? Please provide a list of all marketing efforts and the estimated impressions
that resulted from each component. Feel free to include samples of ads, brochures, etc.
4. Did your project receive media coverage? If so, provide a summary and attach any press clippings or other
representative material.
5. Do you plan on doing this project again next year?
Riverside Tourism Commission Final Report 1
The Heart of America Shakespeare Festival's Team Shakespeare
Project Overview for The Taming of the Shrew
Team Shakespeare is the apprentice acting troupe for the Heart of America Shakespeare
Festival. This is a year -round program that draws students from all over the Kansas City metro area.
Team Shakespeare provides multiple performance opportunities for our teen actors. The highlight of
those performances is the full production of an abbreviated Shakespeare play at E.H. Young Riverfront
Park each spring. This year the show produced was The Taming of the Shrew and was performed by
thirty -two teenagers. The production ran for three nights which allowed the students to experience the
process as a professional actor does in addition to learning skills needed to maintain a production for
multiple performances. Heart of America Shakespeare Festival employs theatre professionals in the
areas of Sound, Stage Management, Stage Combat, Choreography, Directing, Costuming and Music to
assist the students in creating a truly professional and enjoyable product. The performances are free
and open to the public.
The Heart of America Shakespeare Festival and Team Shakespeare consider The Taming of the
Shrew to be a success. Team Shakespeare was created in 2009. Since that time we have maintained
audience numbers of between 500 and 900 at our yearly spring performance. This year we were able to
continue that and were pleased to welcome 750 individuals to our production over three performances.
We hope to continue pushing that number up each year, and bring even more people north of the river
to beautiful E.H. Young Park, and the city of Riverside. Experiencing the works of William Shakespeare in
this wonderful outdoor setting is a perfect way to kick off the summer and bring a free cultural event to
the greater Kansas City area.
The Heart of America Shakespeare Festival promoted The Taming of the Shrew in several ways
including four e- blasts to our list of 10,000 Festival donors and patrons. We also promoted the show
multiple times on our website and Facebook pages. The Festival printed 1000 artist - designed and
professionally formatted flyers, and distributed those flyers to student actors to share with friends and
family, as well as providing flyers to businesses, libraries and community centers throughout the metro.
We also made 40 Team Shakespeare t- shirts that were worn by the students and faculty while
participating in various promotional activities. In the future we will continue to expand our promotion
outreach and work to build our presence in the Northland and to bring in more individuals from all over
the Metro area.
The Heart of America Shakespeare Festival does plan to produce a teen production again next
year and will apply to return to Riverside and perform in E.H. Young Park. We appreciate the
opportunity to perform in Riverside and look forward to spending time in the Northland in spring 2015.
The additional income we received from the Riverside Tourism Grant allowed us to produce a more
polished production that appealed to, and better served, a wider audience. We had professional quality
set pieces and body microphones for enhanced sound. The audience noticed these changes and reacted
favorably to the increased production values. The audience had a better viewing experience because
they were able to hear the actors well in the often challenging outdoor environment. This funding also
allowed us to create more effective and professional advertising. These improvements will allow us to
increase our base audience and grow attendance in coming years. The Heart of America Shakespeare
Festival recognizes that one of the great reasons that teens decide to become part of Team Shakespeare
is the performance experience at Riverside and we appreciate the professional and stimulating
environment the city helps us bring to our students.
The Taming of the Shrew -cast and crew
rf
The Heart of America
Shakespeare Festival's
teen actors present
their gender bending
production of one of
Shakespeare's most
popular comedies.
Meet Hit, the wildest man of
Verona, and Petruchia, the
woman who tries to tame
him. Come see this battle of
the sexes and laugh 'till
your sides ache!
MAY 22, AND 24
7:00 P.M.
PRE -SHOW ENTERTAINMENT
BEGINS AT 6:30 P.M.
E. H. YOUNG
RIVERFRONT PARK
1001 ARGOSY PARKWAY
RIVERSIDE, MO 64150
PRESENTED BY:
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The Taming of the Shrew -flyer
Meredith Hauck
From: Matt Rapport [mrapport @kcshakes.org]
Sent: Friday, July 25, 2014 12:31 PM
To: Meredith Hauck
Subject: Shakespeare Festival -2014 Overview
Attachments: 2014 Riverside Tourism Final Report (1).doc; Riverside 2014 - project overview.docx
Hi Meredith,
Attached is our paperwork for the Team Shakespeare overview. We had a great time, as always, and would love to
come back next spring. The kids and our teaching artists look forward to it each year. Please let me know what and
when we need to apply for the grant again. If there is any additional information that you need for the overview please
do not hesitate to contact me anytime. Thank you for the opportunity to be part of Riverside. Have a great day!
Best,
Matt
Matt Rapport
Director of Education
Heart of America Shakespeare Festival
816 -531 -7728
mrapport @kcshakes.or�