HomeMy WebLinkAbout2015-02-09 Tourism PacketCITY OF
MISSOURI
Upstream from ordinary.
TOURISM COMMISSION MEETING
RIVERSIDE CITY HALL
2950 NW VIVION ROAD
RIVERSIDE, MISSOURI 64150
AGENDA
FEBRUARY 9, 2015
6:00 P.M.
1. Call to order
2. Roll call
3. Selection of Chairperson
4. Motion to approve minutes from December 8, 2014
5. 2015 Tourism Grant MOU approvals
6. Budget Update
7. Adjournment
Jackie Carlson
Planning & Business Services
ATTEST:
Posted 02-08-2015 at 2:30 p.m.
TOURISM COMMISSION
RIVERSIDE, MISSOURI,
Monday, December 8, 2014 at 6:00 p.m.
At 6:02 p.m. on December 8, 2014, the Tourism Commission for the City of Riverside, Missouri, met in
the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri.
Answering roll call was Alderman Aaron Thatcher, Commissioners Hope Carriger, Lori Locke, Jennifer
Goering, and City staff member Jackie Carlson, and Stacey Rasco (Scribe) were also present.
Commissioner Julie Rule was absent.
Motion to Approve
Minutes
Riverside MusicFest Final
Report
Commissioner Goering made a motion to approve the minutes from
October 20, 2014. Commissioner Carriger seconded the motion. All voted
in favor. Motion passed.
Holly Phillips and Keli Wenzel presented the highlights from the 2014
Riverside MucicFest Final Report. Overall they believed that the event was a
success and met the goals challenged by the Commission. The RiverFest
Committee completed two different surveys, pre and post MusicFest. In
the future they would like to do an information booth for Riverside
promotion. The event was scaled back to a one -day event. Launched a new
website and increased social media as well. For future events the
committee would like to have a block of rooms reserved at Argosy for
attendees. This will allow for better tracking of the local impact from the
event.
2015 Tourism Grant The Tourism Commission reviewed the following grant applications for
Applications 2015.
It was noted that $175,000 is available for grants this next year with over
$256,000 requested. The question was posed as to how much money was in
the reserve fund. Commissioner Goering believed it was nearly $300,000.
The Commission discussed the 11 applications. As they went through the
list they identified top priorities and established the grant allocation for the
top 6 applications. The other 5 applications were ranked 1-5, with 1 being a
higher priority. Funding was then determined for each of the 5 remaining
applications.
General Comments:
- The Tourism grant should be utilized to help initiate an event, not act
as a continuous operating revenue source.
- Organizers should work to grow annual events and increase
sponsorships.
- Applications should include a detailed budget, identifying specific
items that Tourism dollars will fund. Utilizing tourism dollars for
items like marketing and advertising are more favorable.
Funding preference is given to events that are easily accessible to the
public (i.e. — free or minimal cover/registration fees).
• Platte County Extension — Northland Ethnic Festival
o Asking $2000 (granted)
o Trying to grow event
o Unique
o Attendance not the biggest but over 1000 (most not from
Riverside)
o Good ROI
• City of Riverside — Historical Marker Trail Sign
o Asking $3000 (granted)
o A focus for future activities
o Good ROI and one time opportunity
• Park Hill South Student Council — Bell Tower Charity Run
o Asking $9000
o What is the cost per runner, sponsorships, expenses, etc?
o Bell Tower on School property; is it a landmark for Riverside?
o Needed more info
o Ranked #3, (granted $4,500)
• Heart of America Shakespeare Festival — Team Shakespeare
Performance
o Asking $10,000
o Ask them to start finding other revenue sources
o Grant to go to marketing and advertising to grow attendance
o Level attendance (800-1500)
o Want to see more advertising in 2016, less grant monies should
go for managers/designers
o Ranked #2, (granted $8,500)
• Genuine GMC Truck Club of KC — Midwest All Truck Nationals
o Asking $10,000
o Has grown year over year
o Gave $5000 last year
o Granted $6000 this year for marketing, advertising, materials
• Lewis and Clark Trail Heritage Foundation, Inc — Lewis and Clark
National Convention
o Asking $13,640
o Re-enactment open to public?
o Advertising to whom?? Must open to public and advertise the
re-enactments publicly.
o $350 registration fee is high and limits public attendance
o Granted $5000 for meeting space. Possible increase if re-
enactments are open to the public
o Ranked #4
• Kansas City Scottish Highland Games & Celtic Festival
o Asking $10,500 (granted)
o Statistics are good
o Growth over and over
o Unique event
• Park Hill South Student Council — Missouri Association of Student
Council State Convention
o Asking $18,000
o What is the public piece?
o Students are staying in homes in Riverside
o Ranked #5, (granted $5,000)
Tourism Commission
Meeting Schedule
• Attache International — Dust Bowl Jamboree
o Asking $19,850
o Organizer will give 110%, he has put on other events and done
well
o Bluegrass bands and car show (Model A)
o First time event; like that it's something new in Riverside
o Granted $18,200
• Riverside Area Chamber of Commerce — Full-time staff position
o Ask $50,000
o Cannot guarantee grant will be there year to year
o Where is the economic development in this request
o Possibly for Chamber to be more involved in MusicFest
o Ranked #1, (granted $35,000)
o Would need goals for 2016 and need to consider Tourism ROI
• Riverside MusicFest
o Asking $100,000
o Collect a fee for the headliner act
o First part is free RiverFest, second part is MusicFest for a fee
o Want to see growth from other sponsorships
o Potential help from Chamber position
o Granted $77,300
The next Tourism Commission meeting will be on February 9 at 6 p.m.
Adjournment, 7:20p.m. Commission was adjourned by unanimous consent.
CITY OF
��RIVERSMISSOURI
Upstream from ordinary.
2950 NW Vivion Road
Riverside, Missouri 64150
AGENDA: 02-09-2015
TO: Tourism Commission
FROM: Jackie Carlson, Planning & Business Services
RE: 2015 Tourism Funding Allocations & Memorandum of Understanding
Included in the meeting packet are memorandums of understanding (MOU) for the 11 grant receipts. The MOUs state
the funding amount the receipt will receive and generally what activity will occur in exchange for the grant. Below is a
summary of the approved funding allocation for 2015, which the Commission approved on December 8, 2014. General
comments included:
The tourism grant should be utilized to help initiate an event, not act as a continuous operating revenue source.
Organizers should work to grow annual events and increase sponsorships.
Applications should include a detailed budget, identifying specific items that tourism dollars will fund. Utilizing
tourism dollars for items like marketing and advertising are more favorable.
Funding preference is given to events that are easily accessible to the public (i.e. — free or minimal cover
charge/registration fees).
Organization/Project
Funding
Requested
Approved
Funding
Notes
Platte County Extension —
Northland Ethnic Festival
$2,000
$2,000
Like that event continues to grow
City of Riverside —
Historic Marker Trail Sign
$3,000
$3,000
Park Hill South Student Council —
Bell Tower Charity Run
$9,000
$4,500
Application had limited details
Heart of America Shakespeare
Festival —Team Shakespeare
Performance
$10,000
$8,500
Want to see event grow, more marketing
and more sponsorships
Genuine GMC Truck Club of KC —
Midwest All Truck Nationals
$10,000
$6,000
Like that event continues to grow
Lewis and Clark Trail Heritage
Foundation, Inc. — Lewis and Clark
$16,982
$5,000
High registration fee ($350) limits public
National Convention
(min $13,640)
attendance
Kansas City Scottish Highland Games
$17,500
Want to see event grow and increase
& Celtic Festival
(min $10,500)
$10,500
sponsorships
Park Hill South Student Council —
Will bring new people to Riverside, but
Missouri Association of Student
$18,000
$5,000
concerns regarding how the public can
Council State Convention
(min $13,000)
participate
Attache International —
Dust Bowl Jamboree
$19,850
(min $18,200)
$18,200
Excited to see new event coming to
Riverside
Important opportunity, but want to ensure
Riverside Area Chamber of
Chamber is aware this level of funding may
not be available again. The Commission will
Commerce — Full time staff position
$50,000
$35,000
need to evaluate the ROI. Would like
Chamber to be more involved with Music
Fest and events that bring people to
Riverside.
Would like to see a free family event during
the afternoon then have a cover charge as
Riverside Music Fest
$100,000
$77,300
bands start performing. Would like to see
growth in sponsorships. Hopefully Chamber
can play a larger role.
Total
$256,332
$175,000
$175,000 available for 2015
$241,000 left in reserves after 2015
($239,340)
allocations
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and the Park Hill South High School Student Council ("Tourism Service
Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a charity run in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the Bell Towner Charity Run
presently estimated to be held in July, 2015. The parties agree to work in good -faith on
any changes to the event schedule, and different or additional events may be added.
2. The charity run will include a route that leads through Riverside helping showcase the
community.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $4,500.00 to organize and conduct the charity run.
City of Riverside Tourism Commission: Park Hill South High School Student
Council:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and Attache International ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a festival in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the Dust Bowl Jamboree
("Festival") presently estimated to be held August 8, 2015 at E.H. Young Park. The
parties agree to work in good -faith on any changes to the event schedule, and different or
additional events may be added.
2. The Festival will generally involve a vintage car show, bluegrass bands, and other
similar forms of entertainment.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $18,200.00 to organize and conduct the Festival.
City of Riverside Tourism Commission: Attache International, Inc.:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and the City of Riverside, Missouri ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to install a historic trail marker
at the Missouri Riverfront Trailhead that seeks to expand the public's awareness of the
City's history and unique amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall install a historic trail marker at the Missouri
Riverfront Trailhead.
2. The trail marker will incorporate the historic plaque from the Platte Purchase Bridge
and provide trail users information on Riverside history.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $3,000.00 to fabricate and install the marker.
City of Riverside Tourism Commission: City of Riverside:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and Highland Games, Inc. ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a festival in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the Kansas City Scottish
Highland Games and Celtic Festival ("Festival") presently estimated to be held in June,
2015 at E.H. Young Park. The parties agree to work in good -faith on any changes to the
event schedule, and different or additional events may be added.
2. The Festival will generally involve bagpiping, sanctioned highland dancing, Scottish
heavy athletics competitions, and other similar forms of entertainment.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $10,500.00 to organize and conduct the Festival.
City of Riverside Tourism Commission: KC Scottish Highland Games:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and the Lewis and Clark Trail Heritage Foundation, Inc. ("Tourism Service
Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a convention in the
City that seeks to increase the number of first time and return visitors to the City, and
expand the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the 47th annual Lewis and
Clark National Convention ("Convention") presently estimated to be held July 31 -August
5, 2015. The parties agree to work in good -faith on any changes to the event schedule,
and different or additional events may be added.
2. The Convention will involve a variety of events and activities including historical
reenactments and educational sessions to increase awareness and appreciation for
American history.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $5,000.00 to organize and conduct the Convention.
City of Riverside Tourism Commission: Lewis and Clark Trail Heritage Foundation,
Inc..
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and the Park Hill South High School Student Council ("Tourism Service
Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a convention in the
City that seeks to increase the number of first time and return visitors to the City, and
expand the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the 2015 Missouri
Association of Student Councils State Convention ("Convention") presently estimated to
be held March 19-21, 2015. The parties agree to work in good -faith on any changes to the
event schedule, and different or additional events may be added.
2. The Convention will involve a variety of events and activities including workshops,
student -led roundtables, keynotes, a vendor fair and entertainment event. The nearly 1000
student participants will stay with host families and the estimated 150 to 200 adult
advisors will stay in local hotels and patronize local businesses.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $5,000.00 to organize and conduct the Convention.
City of Riverside Tourism Commission: Park Hill South High School Student
Council:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and Genuine Chevy -GMC Truck Club of K.C. ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a festival in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the Midwest All Truck
Nationals ("Festival") presently estimated to be held in September, 2015 at E.H. Young
Park. The parties agree to work in good -faith on any changes to the event schedule, and
different or additional events may be added.
2. The Festival will generally involve a truck show with live entertainment, food and
other usual and customary accompanying activities and contests.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $6,000.00 to organize and conduct the Festival.
City of Riverside Tourism Commission: Genuine Chevy -GMC Truck Club of K.C.:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and the Platte County Extension Council ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a festival in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct the Northland Ethnic
Festival ("Festival") presently estimated to be held in March, 2015. The parties agree to
work in good -faith on any changes to the event schedule, and different or additional
events may be added.
2. The Festival will generally involve a community celebration to increase awareness and
appreciation for cultural and ethnic diversity. The festival features booths and displays,
music, dance, food, children's crafts and family history help.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $2,000.00 to organize and conduct the Festival.
City of Riverside Tourism Commission: Platte County Extension Council:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and the Riverside Area Chamber of Commerce ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to secure a full-time staff
position to focus on increasing economic and tourism related activity within Riverside
and expand the public's awareness of the City's unique events, activities, amenities and
businesses.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall secure a full-time staff position which will focus
on increasing economic activity and developing strategies to expand tourism efforts.
2. The Tourism Service Provider will coordinate events that aim to attract visitors to the
City. One event is presently estimated to be held each quarter of 2015 beginning in the
second quarter. The parties agree to work in good -faith on any changes to the event
schedule.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $35,000.00 to hire a full-time staff position.
City of Riverside Tourism Commission: Riverside Area Chamber of Commerce:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and Riverside Riverfest & Development Corporation ("Tourism Service
Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a festival in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct Riverside Music Fest
presently estimated to be held in September 2015 at E.H. Young Park. The parties agree
to work in good -faith on any changes to the event schedule, and different or additional
events may be added.
2. The Festival will generally involve live entertainment, food and merchandise vendors,
and other usual and customary accompany activities and contests.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $77,300.00 to organize and conduct the Festival.
City of Riverside Tourism Commission: Riverside Riverfest & Development
Corporation:
By: By:
Name: Name:
Title: Title:
Date: Date:
MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this day of
, 2015, by and between the City of Riverside, Missouri Tourism Commission
("City") and The Heart of America Shakespeare Festival ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to hold a festival in the City
that seeks to increase the number of first time and return visitors to the City, and expand
the public's awareness of the City's unique events, activities and amenities.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall organize and conduct performances of one or more
Shakespeare classics ("Festival") presently estimated to be held in May, 2015 at E.H.
Young Park. The parties agree to work in good -faith on any changes to the event
schedule, and different or additional events may be added.
2. The Festival will generally involve theatrical performances using the Tourism Service
Provider's teen company, TEAM Shakespeare.
3. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $8,500.00 to organize and conduct the Festival.
City of Riverside Tourism Commission: The Heart of America Shakespeare
Festival:
By: By:
Name: Name:
Title: Title:
Date: Date: