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HomeMy WebLinkAbout2014-12-08 Tourism PacketCITY OF R�� ivlsiDE MISSOURI Upstream from ordinary. TOURISM COMMISSION MEETING RIVERSIDE CITY HALL 2950 NW VIVION ROAD RIVERSIDE, MISSOURI 64150 AGENDA DECEMBER 8, 2014 6:00 P.M. 1. Call to order 2. Roll call 3. Motion to approve minutes from October 20, 2014 4. Riverside MusicFest Final Report 5. 2015 Tourism Grant Applications a. Platte County Extension — Northland Ethnic Festival b. City of Riverside — Historical Marker Trail Sign c. Park Hill South Student Council — Bell Tower Charity Run d. Heart of America Shakespeare Festival — Team Shakespeare Performance e. Genuine GMC Truck Club of KC — Midwest All Truck Nationals f. Lewis and Clark Trail Heritage Foundation, Inc. — Lewis and Clark National Convention g. Kansas City Scottish Highland Games & Celtic Festival h. Park Hill South Student Council — Missouri Association of Student Council State Convention i. Attache International — Dust Bowl Jamboree j. Riverside Area Chamber of Commerce — Full-time staff position k. Riverside MusicFest 6. Adjournment ATTEST:: /(Y/ / // 1 Posted 12-2-2014 at 2:30 p.m. J kie Carlson Planning & Business Services TOURISM COMMISSION RIVERSIDE, MISSOURI, Monday, October 20, 2014 at 6:00 p.m. At 6:02 p.m. on October 20, 2014, the Tourism Commission for the City of Riverside, Missouri, met in the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri. Answering roll call was Lori Locke, Jennifer Goering, Hope Carriger, and Julie Rule. Meredith Hauck, Director of Administration (recorder), was also present. Alderman Aaron Thatcher was absent. Motion to Approve Minutes Riverside MusicFest Update Commissioner Goering made a motion to approve the minutes from August 11, 2014. Commissioner Rule seconded the motion. All voted in favor. Motion passed. The Commission discussed the outcome of the 2014 MusicFest event. Hauck reported that the event organizers felt that they met the first two goals provided by the Tourism Commission: no issues with parking and creating a marketing buzz. The Commissioners agreed. Commissioners Goering and Locke expressed that they were disappointed with the new logo and wanted to know if the MusicFest Committee was presented with multiple options. Hauck reported that the official attendance count for the event was 5,000 people, which was less than the Tourism goal of 7,000 people. She explained that the park looked fuller than it had at any past event though and the Chamber reported that it made twice as much money as it had in the past, so there may have been some inflation in the previous attendance figures reported by Riverfest. The Commissions said they were pleased with the number of people in attendance. The Commission also discussed the change from the traditional "Riverfest" feel. They appreciated the Tourism focus but would like the City and/or Chamber to explore also offering a free, family -friendly event. One suggestion for the 2015 Music Fest is for them to charge admission. Hauck requested that the Tourism Commission provide some direction on what level they would be interested in funding the 2015 Music Fest so she could report that information back to the event organizers. The Commission agreed that they would be interested in the $30,000 to $50,000 level. Brainstorming The Tourism Commission brainstormed potential projects that they would be interested in funding over the next year: • Trail Wine Walk • Red, White and Brews — bands, beer/wine tasting, a tie in with the Forth of July • Capitalize on YMCA Partnership • Add a Winter Kick Off inside at the Community Center • Promote the trails network • Partners with fitness and running clubs to bring people to Riverside • Build a larger event with Escapist Tourism Commission Meeting Schedule • History of Riverside trails/biking tour — maybe with stamps you can collect along the way to redeem for a prize • Build Lewis and Clark history in community (map, more signs, etc.) • Market Riverside history to schools • Add history promotional materials in City Hall • Explore ways to help acquire Gary Brenner's artifacts • Art Commission • Partner with local businesses to grow existing events (like the Red X Wine Tastings) • Including info about award-winning businesses in City marketing materials • Build the Chamber connection — including potentially funding part of a Chamber staff person's salary • "Communiversity" classes in Riverside — connect with local businesses to give behind the scenes tours, etc. • Increase partnership with Briarcliff • Outdoor movies • Riverside Gift Card Packages The next Tourism Commission meeting will be on December 8 at 6 p.m. Adjournment — 7:13 p.m. Commission was adjourned by unanimous consent. City of Riverside Tourism Commission Final Report Submit to: Meredith Hauck, City of Riverside, 2950 NW Vivion Road, Riverside, MO 64150. Recipients of City of Riverside Tourism funds are required to submit a final report for the project within 60 days of the close of the project or event date. Completion and submission of this report by the due date is required to be considered for future funding from the City of Riverside. Project Information Riverside Music Fest $100,000.00 Project Name Grant Amount Riverside Riverfest & Development Corporation (O'Neill Marketing & Event Management as Professional Event Planner) Organization September 20th, 2014 E.H. Young Riverfront Park 5,000 Dates (if event) Contact Information Holly Phillips Location (if event) Total Estimated Attendance Contact Name hphillips@riversidemo.com 816-372-9110 work/816-918-7666 cell Email Address Phone (home and cell) 2950 NW Vivion Rd., Riverside, MO 64150 Address + City/State/Zip Project Evaluation On an attached sheet of paper, please respond to the following. Please do not incorporate into a narrative — answer each separately. Riverside Tourism Commission Final Report 1 1. Provide a brief project overview. Riverside Music Fest, formerly known as the Riverside Riverfest, was organized in 1976 by several community volunteers and funded by the City in the amount of $2500 in order to provide a quality, fun -filled family event that appeals to all ages at little or no cost to its guests and to showcase the beauty of Riverside and its parks to its residents and the visiting public. This remains our mission today, more than 30 years later. After thirty+ years, the organizers wanted to switch gears a bit to attract more people from outside the Riverside community. The Tourism board put forward a few target goals this year: 1. Attract more tourists. 2. Address parking concerns with Argosy. 3. Change event from two days to one day. 4. Try to attract 5,000 — 7,000 people (which is more than the event has attracted in past years). Based on these new focuses, the 2014 year Riverside Riverfest underwent a rebranding emphasis. The name was changed to Riverside Music Fest to fit with the event's shift in focus toward music, separating it from other community events and to make it a broader appeal to non -Riverside residents. Additional it was suggested to change the name so that it would rank better in google/social media, rather than competing against the much larger Riverfest event held on July 4th. The logo was updated and the event was shortened to one free, fun filled day. Organizers understood the issues that the park and large events have had in the past with neighbor Argosy Casino. After reviewing the problems, the event decided to not allow parking in the park (due to limitations), except for vendor, staff and handicap. Off-site parking was secured at Park Hill High School and complimentary shuttles were provided all day. With good marketing efforts, over 800 people parked in the off-site parking locations and busses ran steady all day, making sure no waits were to be had. When the event ended, over 4,000 people were shuttled out of the park in less than 15 minutes. The event is held the third weekend of September of each year. Music acts included Mr. Kneel Hip -Hop for Families, Silver Bullet, Revelation: A Tribute to Journey, Big Time Grain Company and headlined by the 80's classic rock band Night Ranger. Activities in addition to music included Bingo, Children's Beauty Contest, Horseshoe Pitching Contests, a children's activity area with a Rock Climbing Wall, Bungee Run, Bounce Houses, Jousting, & Soccer Shootout, and a spectacular fireworks show. Guests were able to shop at local merchants booths and eat at a variety of great local food vendors. The number of food vendors was increased from a few to about seven. Riverside Tourism Commission Final Report 2 2. Do you consider the project to be a success? Please provide both quantitative (number of first-time/return visitors to Riverside, resulting hotel stays, impact to Riverside/Northland businesses, etc.) and qualitative results. Organizers believe the event was a very large success. Based on goals put forth from Tourism Board, the organizers feel that all goals were met and more importantly the event was one of the most successful years based on volume of people that attended and overall feedback from attendees: Below were the goals put forward from Tourism and results: 1. Attract more tourists — See survey results below to show that 89% of attendees were from outside the Riverside community. 2. Address parking concerns with Argosy—Argosy was VERY pleased with parking and had no problems all day regarding parking. While it was a learning curve for those that have attended the event in the past, a majority surveyed showed that shuttles were very easy and efficient. An estimated 700 — 800 parked in Park Hill lot and another 300-400 in the lots secured near Argosy. Because this was a new effort, organizers feel strongly that marketing efforts were the only way people would know to park in Park Hill, therefore feel it was a success. 3. Change event from two days to one day — Event was changed to one day and compacted for increase energy and focus. Feedback was positive regarding the switch to one day. 4. Try to attract 5,000 — 7,000 people (which is more than the event has attracted in past years). Organizers estimated attendance at 5,000 and believe that is probably the cap for an event and park. After seeing the crowds, organizers believe it is more than the event has ever had in years past. Two surveys were issued, one on-site survey that received 102 responses and one online survey that received 26 responses. Both surveys combined show that 65% of respondents like the event being only one day with a shorter time frame while only 35% do not. The on-site survey shows that Riverside Music Fest brought guests from a minimum of 29 different zip codes and 24 different cities to Riverside for the event. Riverside Tourism Commission Final Report 3 ATTENDEES ZIP CODE BREAKOUT: Overland Park I% Barnhart 1% Blue Springs Wichita 1 Kansas City, KS \ 1 % I % Lenexa \ No Location 3 % Given St. Joseph Tonganoxie7% I% I% Savannah 4% Grain Valley Grandview I% 1% Greenwood I% Independence 4% Liberty I% Weatherby Lake 3% Kansas City 23% Riverside 11% Gladstone 17% North Kansas City 3% Weston I% • Barnhart • Belton ■ Blue Springs ❑ Grain Valley ■ Grandview • Greenwood IN Independence ■ Liberty • Weston ❑ Kansas City • North Kansas City • Gladstone ■ Riverside ■ Parkville ■ Weatherby Lake Savannah St. Joseph ■ Tonganoxie I Kansas City, KS • Lenexa ■ Overland Park Wichita No Location Given Riverside Tourism Commission Final Report 4 Riverside Music Fest provides a return on investment for Riverside residents and businesses. Not only does the Riverside Music Fest planning committee have many representatives from Riverside businesses, but a number of Riverside's businesses have made donations and sponsored the event to show their support. 2014 Sponsors Included: • City of Riverside • Holiday Sand & Gravel • Argosy Casino Hotel & Spa • Riverside Red -X • Corner Cafe • Briarcliff Development • Gilmore & Bell • Bank Liberty • NorthPoint Development • 101 the Fox and Jack FM • Town & Country Disposal • Riverside Nursing and Rehab • Argo Development Company, INC • HDR Revenue Sources 2% 0% 68% WI Riverside Tourism Sponsorship, $100,000 Other Sponsorship, $44,000 v Vendor Income, $2,087 V Bingo Income, $500 Riverside Tourism Commission Final Report 5 3. How did you promote this project? Please provide a list of all marketing efforts and the estimated impressions that resulted from each component. Feel free to include samples of ads, brochures, etc. Marketing efforts for 2014 Riverside Music Fest included: ➢ NEW WEBSITE: A new website was launched for Riverside Music Fest. The website did very well. Google Analytics for Riversidefest.com o 7,860 sessions o 20,799 page views o Average time on site 2:17 o Top traffic directed to site by organic google search (2,285 ) followed by direct address entry (1,603). The fact that half of the searches came from directly typing the web address, means that marketing efforts were effective, as they would have only known to do that based on something they saw via media. o Rest of traffic was through referrals: ■ Riversidemo.com ■ Nightranger.com ■ Facebook.com ■ Yahoo.com ■ 101thefox.com ■ Yelp.com • Riverside Newsletter Ad • Print Ads in: ■ Liberty Tribune — Circulation 7,000 ■ Kearney Courier—Circulation 3,000 ■ Smithville Herald — Circulation 2,000 ■ Gladstone Dispatch — Circulation 15,000 • Online Banner ads • Flyers — over 2,000 flyers were distributed to local businesses • Radio Partnership with 101 the Fox and Jack FM 180x :15 stand alone promos, 168x :30 stand alone promos, Di Chatter, event calendar, 8 facebook posts and onsite presence from the stations. Over 750x spots and mentions over the course of two weeks. • Billboards — One board up for a month at the Broadway Bridge, Facing North, Showing to Southbound Traffic. Central States donated several boards for two weeks prior to the event. 654,928 impressions • Yard Signs —150 signs were placed around Riverside and Kansas City. Primarily focused on the Northland. • Social media- posts everyday for three weeks leading up to the event as well as strategic boosted posts to increase page likes and awareness. Started a brand new page and ended with 1054 likes. Posts reached 86,414 facebook users • Las Vegas Trip Giveaway — Riverside Music Fest partnered with our sponsors, Argosy Casino and 101 the Fox to give away a trip to Las Vegas. This was used on social media to drive people to the facebook page and raise awareness about the festival. Riverside Tourism Commission Final Report 6 Flyer I1IVERSI')1� USIC'..J"1=EST SEPT. 20 13-10 PM £ FREEI AT E.H. YOUNG RIVERSIDE PARK FEATURING BIG TIME GRAIN COMPANY ; REVELATION: A TRIBUTE TO JOURNEY "AND MORE! Children's activities • Shopping • Food & trunk • Bingo And don't miss "The Great Amazing Jeff Taylor Race" at 9 am and the PHS Homecoming Parade at 1:30 pm. www.RiversideFest.com RIVar EDE_ AP tii }OS M FOX NO PARKING IN PARK FIND DETAILS ON WEa5nE Billboard RI MUS : FEST SEPT. 20 3-10 PM Yard Sign RIVERSII)E MUSIC FES SEPT.20TH FREE! Featurin. NIGHT RANGER! Riverside Tourism Commission Final Report 7 Two surveys were issued, one on-site survey that received 102 responses and one online survey that received 26 responses. One survey question asked attendees how they heard about the event. Word of mouth, yard signs, social media and radio got the most responses to this question. M Flyers ■ word of Mouth ■ Radio ■ Newspaper ■ Yard Signs Billboards Social Media Riverside Tourism Commission Final Report 8 4. Did your project receive media coverage? If so, provide a summary and attach any press clippings or other representative material. Yes — see attached clips 5. Do you plan on doing this project again next year? Yes, we have already met with the committee to recap 2014 and start to brainstorm ideas for 2015. With the continued support of the Riverside Tourism Board, sponsors and community we hope to continue to grow the event and to continue to attract Riverside residents as well as people from elsewhere in Missouri and Kansas. Riverside Tourism Commission Final Report 9 Many Riverside Music Fest attendees visited Riverside City Hall as well as sent emails and letters to The Mayor, Holly Phillips, the Police Chief and other staff members to show their appreciation and love of the event. A few examples of these compliments follow: Subject: Music Fest My husband and 1 attended the Music Fest Saturday and wanted to let you know how much we enjoyed it. l know a lot of work goes into planning such an event. The City of Riverside should be proud. Thank you, Pam Walker Ms Rose, This was our 3rd year attending the music festival and we had a wonderful time. The bands were fantastic and the fireworks out of this world. We thought it was very well organized and did enjoy the 1 day event. We feel very lucky to have such an event so close to us. A huge Thank You goes out to every last person involved in the success of this annual event. Riverside Police Department Attention police chief: Dear Sir: September 22, 2014 want to personally thank you and your staff on the job well done regarding the concert called Riverside music Fest. Needless to say I was really impressed by the way the officers and staff under your command, They did an exceptionally great job to say the least. Personally l felt very safe they deftly know their jobs and do it well. Many times under assignment l am required to attend various music events and a lot of times I don't feel safe. A lot of times the crowds become unruly and uncontrollable. Not in this case. There is not enough words In English dictionary for me to express my gratitude and thanks which everyone has done. I tip my hat off to you your staff, the officers and the support staff for what you have done. You should be proud of everyone on your team astern. In the future, I plan to be back mainly because of how great you, your staff and your support staff handled situations like Riverside music Fest. If you have any questions please do not hesitate to Contact me in iiIEUdfatelyv, again thanks for great job. Please convey my congratulations to everyone on my behalf. Thankyou I am Bob Winner Pen Name William Crum The Wyandotte Daily News Cell 913-206-5621 Ernall bwculinary@yahoo.com CITY OF __RIVERSIDE MISSOUR� Upstream from ordinary. The Landmark September 24, 2014 Vol. 150, No. 20 Riverside Music Fest Buses shuttled hundreds of music lovers from the parking lot of Park Hill South High School to the Riverside Music Fest Saturday. Musical performances by San Francisco -based Night Ranger, Silver Bullet, and Big Time Grain Company rocked the north side stage. Rock climbing, „,ounce houses, and a 30 -foot sandpit kept the kiddos entertained at E.H. Young Park. In between performances Saturday, Mayor Kathy Rose showed her appreciation to all that participated in the Riverside Music Fest. Afterwards, she directed the crowd's attention to a spectacular fireworks show on the Missouri River, Valerie Verkump/Landmark photo CITY OF RIVERSI MISSOURI Upstream from ordinary. Weekly Update September 26th 2014 1. Riverside Music Festival formerly Riverfest was a Huge Success! A big thank you goes out to everyone who participated in organizing and working this annual community event. The attendance and comments received were exciting and positive! More importantly, it was a great opportunity to show people that Riverside is "upstream from ordinary"! Many favorable comments were received from Saturday's Music Fest, to include the emails below that attendees sent to Mayor Rose. Greg Mills will be conducting an after action meeting next Tuesday with involved staff to identify what worked and where improvement is needed. Ms. Rose, This was our 3rd year attending the music festival and we had a wonderful time. The bands were fantastic and the fireworks out of this world. We thought it was very well organized and did enjoy the 1 day event. We feel very lucky to have such an event so close to us. A huge Thank You goes out to every last person involved in the success of this annual event. Riverside Music Fest Attendees My husband and I attended the Music Fest Saturday and wanted to let you know how much we enjoyed it. I know a lot of work goes into planning such an event. The City of Riverside should be proud. Thank you, Riverside Music Fest Attendees 11 Page 2. Robin Littrell Presented with Continuing Classification Certification Robin was presented with the Missouri Registered City Clerk Continuing Classification certificate at the Missouri Municipal League Conference in St. Louis on September 15th. This designation is given by the Missouri City Clerks and Finance Officers Association on recommendation of the State Director. Congratulations Robin! 3. Senior Step Challenge The competition is fierce among our seniors when it comes to the "Senior Step Challenge". The six week challenge began Sept. 16th and will end on Oct. 27th. Participants monitor steps on their pedometers and turn them in each week. Their goal is to walk 10,000 steps per day or 70,000 per week. 4. City Wide Garage Sale! Take advantage of some great deals this weekend at the "City Wide Garage Sale" Friday and Saturday, Sept. 26th & 27th from 8AM-5PM. 21 Page 5. YMCA Exercise Schedule The YMCA has released its group exercise schedule for the Riverside Community Center (attached). Please feel free to share with others who may be interested. 6. NorthPoint Update Industrial Activity Activity has been extremely strong for Horizons Industrial IV, yet we have not landed a tenant as of today, but we are close. Currently we are in final negotiations with M&M Quality Solutions to lease 119,000 square feet of Horizons Industrial IV (the northern 5 bays of the building). M&M is a Harley Davidson supplier and currently leases 58,000 square feet in Horizons Industrial III. This lease would leave about 222,000 square feet remaining. We have toured a GM supplier who is searching for 220,000 square feet and is new to the market from Michigan. Their timing will most likely mean that a Build To Suit will not work for them, but we have both options in front of them now. The client spent just over 3 hours in Horizons on Wednesday afternoon, which is always positive. The company would begin operations in April 2015 with full employment ramp up of about 275 jobs in 2016-2017. Office Activity We currently track 5 serious prospects on the office component of the project. Of these 5 prospects, we have 2 companies that we feel would make a great fit for our park. Both of these two prospects have extremely highly educated, well paid (one has an average salary of over $160,000 for their 90 employees). As the rock /liner /landscaping and maintenance continue to improve, the master vision of Horizons is easier for these companies to see. 7. Articles/items of interest: Letter of appreciation from a Music Fest Patron Riverside Music Fest — The Landmark Argosy Wins Awards — The Landmark Pedestrian hit, Killed on 1- 635 north of US 69 — KMBC. com, The Landmark, KSHB.com and KCTV5.com 31 Page CITY OF RIVERS! MISSOURI Upstream from ordinary. 2950 NW Vivion Road Riverside, Missouri 64150 DATE: 12-08-2014 TO: Tourism Commission FROM: Jackie Carlson, Planning & Business Services RE: 2015 Tourism Funding RFP This fall, the City released a Request for Proposals on behalf of the Tourism Commission for proposals to sponsor projects that will expand and enhance the tourism industry in Riverside in 2015. All previous grant recipients were notified of the RFP and the RFP was also advertised in the Platte County Landmark. Proposals were due by noon on Tuesday, November 25, 2014. Below is a summary of the proposals that were submitted. The full proposals are included with this memo. Organization/Project Funding Request Notes Platte County Extension — Northland Ethnic Festival $2,000 2014 grant - $2,000 City of Riverside — Historic Marker Trail Sign $3,000 Park Hill South Student Council — Bell Tower Charity Run $9,000 Heart of America Shakespeare Festival — Team Shakespeare Performance $10,000 2014 grant - $10,000 Genuine GMC Truck Club of KC — Midwest All Truck Nationals $10,000 2014 grant - $5,000 Lewis and Clark Trail Heritage Foundation, Inc. — Lewis $16,982 and Clark National Convention (min $13,640) Kansas City Scottish Highland Games & Celtic Festival $17,500 (min $10,500) 2014 grant - $17,500 Park Hill South Student Council — Missouri Association of $18,000 Student Council State Convention (min $13,000) $19,850 Attache International — Dust Bowl Jamboree (min $18,200) Riverside Area Chamber of Commerce — Full-time staff position $50,000 Riverside Music Fest $100,000 2014 grant - $100,000 Total $256,332 ($239,340) $175,000 available for 2015 CITY OF RIVER51 MISSOURI Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 1. Background a. Tourism Tax Fund The enabling legislation for Riverside's bed tax specifies what a bed tax is and how it shall be levied. But the legislation is not specific on how funds will be used; only specifying that, "There is a separate Tourism Tax Fund Commission into which all tourism tax revenues shall be deposited and from which only eligible expenditures for promoting tourism shall be made." From State Statute RSMo 67.1363: "The revenue received from the tax shall be deposited in a special fund and used solely to promote tourism. b. Tourism Tax Commission Upon adoption of the tourism sales tax, there shall be established a Tourism Tax Fund Commission to consist of five members appointed by the governing body of the city. Of these members, one shall be a representative of the hotel and motel industry and two shall be active in the tourism industry; the remaining members of the commission will be members of local general business interests of the city. All members shall be residents of Platte County. One member of the Board of Aldermen shall serve as liaison in a non-voting capacity. Members of the Tourism Commission will be appointed for a term of three years and may serve no more than two consecutive terms. The members will serve without compensation. c. Conflict of Interest All members, including those who are active in the tourism industry, hotel/motel industry and local business, must at the time proposals for funding are being judged indicate if they have a conflict of interest in regard to any of the proposals. It is the member's responsibility to point out any conflict or potential conflict of interest that is occurring or may occur. If the conflict of interest does occur, the conflicted members must excuse themselves from the area of discussion until the comment period is completed. Conflicted members may not comment or vote on the proposal. 2. Tourism Fund Objectives a. Mission Statement The mission of the Riverside, Missouri Tourism Commission shall be to expand and enhance the tourism industry to make the City of Riverside one of the region's premier destinations through the use of the Tourism Tax Fund Page 2 of 4 b. Goals Through disbursement of Tourism Tax monies, the Riverside, Missouri Tourism Commission will: Increase ✓ the number of first-time visitors to Riverside ✓ the number of return trips of current visitors ✓ the length of visitor stays Generate significant research -based return -on -investment for Riverside's residents and businesses Expand the visiting public's awareness of Riverside's unique history, events, activities and amenities. 3. Available Funding a. Funding Pools The City of Riverside's fiscal year is July 1 -June 30. The City of Riverside will determine the amount of Tourism Tax Funding available for distribution in the upcoming fiscal year no later than June 30 of the current year. b. Unawarded Funds Any Tourism Tax Fund revenue not awarded will be rolled into the Tourism Tax General Fund and may be allocated in future years. c. Reserve Funds 10% of each year's Tourism Tax Fund revenue will be held in escrow as an emergency reserve. The total of reserve funds shall not exceed $100,000. The fund will be utilized to cover outstanding obligations in the event there is a significant decrease in the revenue stream. Reserve funds may also be used to fund projects deemed as exceptional by the Tourism Commission and Board of Aldermen. Reserve funds may be accessed by a vote of the Tourism Commission and subsequent approval by the Board of Aldermen. 4. Applicant Eligibility Eligible applicants must be: not-for-profit or divisions of government located in the service area non -religious non-political organizations Organizations that do not meet the not-for-profit criteria, but feel they have a very exceptional project, may appear before the Riverside Tourism Commission for consideration of funding directly from the Commission without having to indirectly apply for funding through a not-for-profit entity. The request must be submitted in writing and detail why the organization feels the project is so exceptional as to be funded without the umbrella of a not-for-profit entity. In addition, only events that are open to the public will be considered for funding. City of Riverside Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 Page 3 of 4 5. Funding Process a. Process 1. There shall be one primary funding cycle annually. 2. Applicants can apply for funding up to one calendar year in advance of their event date. 3. All requests for funding will be given equal consideration during each funding cycle. Any projects brought to the Tourism Commission outside of this process are not guaranteed funding consideration. 4. All applications will be evaluated on their own merit annually. All reports from previously funded activities or past activities requesting expansion funding, in addition to new application packets will be reviewed by the Tourism Commission. 5. Applicants may be asked to make a five-minute presentation before one or both bodies concerning project funding. Applicants will be notified at least one week in advance of their presentation time and date. 6. General Application Process Schedule — Dates may be adjusted based on specific circumstances each year. RFP Released October RFP Due November Tourism Commission Review By January Award Notices Mailed January 30 Project to be Completed By December 31 the following year b. Request Components Organizations requesting Tourism funding should submit a letter of request that includes the following information: Background of organization submitting the request; Project purpose and description (including budget overview); Information about how this project meets Tourism goals; and Request for sponsorship including specific dollar amount requested and details regarding what benefit the City will receive from providing funding. c. Evaluation Applications will be reviewed by the Tourism Commission and evaluated on items such as: Supports goals of the Tourism Commission Potential for positive return on investment Completeness and thoroughness of application, including budget portion In addition, applications will be considered in relation to the other projects that have received funding in that fiscal year in order to promote a diverse offering. City of Riverside Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 Page 4 of 4 d. Minimum Funding Requests Requests for funding must be a minimum of $500. e. Funding Procedures Once funding has been approved for a project and any required reservation and deposit payments have been paid in full, the City will issue a check to the organization and execute a contract for services. 6. Final Report Projects receiving Tourism Funds must complete a final report and submit it to the Tourism Commission within 60 days of project completion. The report will include the following details: - The outcome of the project or event - Report on the measures of success (qualitative and quantitative) collected - Budget overview - If the project will be repeated in the future and if it is anticipated that Tourism Funds will be requested 7. Sponsorship Recognition The City of Riverside must be identified as a sponsor for all projects receiving Tourism Funds. The City reserves to right to request approval on any piece that utilizes the City logo or name in order to preserve the integrity of the City of Riverside brand. City of Riverside Tourism Commission Funding Guidelines Adopted by the Tourism Commission June 10, 2013 UNIVERSITY OF MISSOURI EI Extension November 13, 2014 Meredith Hauck City of Riverside Riverside Tourism Enhancement Grant 2950 NW Vivion Road Riverside, MO 64150 Platte County 11724 N.W. Plaza Circle, Suite 300 Kansas City, MO 64153 PHONE 816-270-2141 FAX 816-270-2512 E-MAIL platteco@missouri.edu WEB extension.missouri.edu/platte Northland Ethnic Festival #12, scheduled for March 28th, 2015 has become an established community event for over a thousand people each year. The initial mission for this event remains: to increase awareness and appreciation for cultural and ethnic diversity in our community. Platte County University of Missouri Extension Council is pleased and proud to be chair of the planning committee and willing to serve as fiscal agent for the festival. The Extension Council, Mid Continent Public Library, Park Hill School District, and Maple Woods Community College all serve on the planning and implementation committee. Support from Riverside Tourism Grant has enabled the festival to not only continue, but to expand and be one of the favorite festivals for the many ethnic commission groups and community agencies. Our entire council will promote Northland Ethnic Festival with our constituents throughout the county with e mail blasts, yard signs, posters, Facebook, media, and association newsletters. With representatives from throughout the county, we are able to involve and inform the entire county. 2014-15 Platte County Extension Council Representatives /.9Q))i)Aiz p luvro Lck University of Missouri, Lincoln University, U.S. Department of Agriculture and Local Extension Councils Cooperating EQUAL OPPORTUNITY/ADA INSTITUTIONS 2015 Funding Request for Northland Ethnic Festival $2,000 would pay for stipend for stage performers and educational booths via Ethnic Enrichment Commission, kitchen and custodial staff. Cost of marketing, banners, as well as supplies for children's activities and some printing will be requested from Platte County Parks & Rec Outreach Grant. As this will not be known until early March, these are important, but not necessary items. Platte County University of Missouri Extension Council 11724 NW Plaza Drive; #300 Kansas City, MO 64153 8165 270 2141 hunts@missouri.edu/ plattecogrnissouri.edu eland Ethnic f -e %\c'sf'`Q Proposal to City of Riverside for Tourism Enhancement Project Northland Ethnic Festival #12 Date scheduled: March 28th, 2015; Time: 11 am to 3:30 pm Location: Park Hill South High School, Riverside, Missouri Missions: Increase awareness of and appreciation for cultural and ethnic diversity in our community Promote local and family history • What: Ethnic food samples for purchase from countries—with Platte County Health Dept stamp of approval • Continuous stage presentations of ethnic dance, music, storytelling and a show of international ethnic costumes • Platte County Historical Society display of maps, and settlement patterns • 20+ interactive displays of cultural items, some available for purchase, plus help desk from Mid Continent Public Library Genealogy Dept and children's activities including a passport • Banneker School Restoration Project • Cost: No admission charge; ethnic food and crafts available for purchase; there will be donation containers. How Northland Ethnic Festival enhances Riverside: • Well over 1,000 people attended the event • Ethnic Enrichment Commission Members are from Kansas City, Missouri and Johnson County, Kansas and for most; this is one of the few Northland excursions/presentations. All of the 2014 performers and vendors plan on returning; (Platte County Historical Society and Native American group are especially enthusiastic) • The random exit survey from 76 people indicate Chicago and Lee's Summit were the distant, but Clay, Jackson, Johnson, Wyandotte, Platte City, Mid Buchanan, Weston school districts were all represented in the sampling 12 school districts. • Very positive reactions/responses are expressed from groups and clubs regarding Riverside's financial and promotional support of the event on an ongoing basis. The convenience of learning about cultures close to home has kept this festival vital for 11 years, from a wide range of ages and family life stages. From preschool to seniors, this event is a true community gathering. • When asked why we moved from Park Hill to Park Hill South and answer is always, because of support from Riverside. • Publicity—from flyers, programs, name tags, signs, email and Facebook, Chamber of Commerce, Certificates, 4-H and Extension newsletters (9 county radius) • Facebook, email blasts, items in housing association, church, and group newsletters are in addition. Coordinating Agencies and their role in the event Ethnic Enrichment Commission (KC Parks & Recreation and Mayor's Office): Schedule ethnic groups/commissions for stage presentations, food vendors, and culture displays Park Hill School District: Donate space, publicity to all schools, including NKC & R3, provide and set up sound system and computers for genealogy table, develop and print programs and surveys, recruit A+ students to help, arrange for maintenance, use of kitchen, tables and chairs; manage the web page and Facebook page Metropolitan Community College -Maple Woods: promote among all students and campuses, coordinate food vendors, Ambassadors greet and help with survey Platte County University of Missouri Extension: serve as fiscal officer, craft/display booth coordination, promotion and publicity with private schools, home school groups, 4-H clubs, outlying school districts, assist with greeters and survey volunteers Mid Continent Public Library; Children's activities, promotional materials at all northland libraries, genealogy display and help desk; yard signs at each Platte branch inland EthnicO esx_ fi Northland Ethnic Festival will brighten your day Ay Bill' (;rates n Onhlarch ;-)2O'4 Bill Graham Platte Rambler The Northland will make a bit of international news this weekend. We may not push Russian bully Vladimir Putin off the top headlines. Yet a more preferable direction in world attitude is being offered. Platte County's branch for University of Missouri Extension will present the Northland Ethnic Festival 11 a.m. to 3:3o p.m. on Saturday, March 29, at Park Hill South High School in Riverside. This event is free. Attendees are encouraged to bring their taste buds and an open mind. We watched for two weeks the Winter Olympic Games in Sochi, Russia. Aside from southern Missouri snow conditions on the ski slopes, all seemed well and the world was united. I did notice that a few Russian medal winners were imported, people who had won medals in the past for other nations. But oh well, we've likely borrowed a few competitors over the years. World opinion and mine is less forgiving about Russian takeover of Crimea and threats to the Ukraine. When people someday look back in history, it will be ironically odd and weird that this move took place within weeks of the Olympics. Favorable world opinion that Putin spent billions to achieve faded quickly. But we've something to brighten our world outlook as spring creeps forward (besides the fact that the Royals will be playing real baseball again next week). 1s is the lith annual Northland Ethnic Festival. Sharen Hunt of MU Extension is organizing an event with song, dance, storytelling, cultural displays and most important — food samples from a global perspective. This event taps the networking done by the Kansas City Ethnic Enrichment Commission, which works with the city's mayoral office and the Kansas City Parks and Recreation Department. The commission meets regularly and works to build bridges between people with varying cultural heritage. I counted people from 24 nations participating based on Hunt's event bulletin. They range from Scotland to Gambia, Sweden to Thailand. Some participants will display wares and maps of their country. Others will be part of the performance program. Native American storyteller Jim Two Crows Wallen will speak. Hula dancers will represent the 5oth state. This event will also celebrate Platte County's 175th anniversary. Our county possesses a Native American heritage followed in pioneer times by people with ties to Africa, Ireland, Germany, Scotland, France, England and Mexico. The Platte County Historical Society will be on hand with materials for those who wish to explore our colorful local past. Banneker School Foundation representatives will talk about efforts to save a Parkville historic site. History is peppered with cultural distrust, even hatred. Meanness and violence based on religious faith, skin color or language linger yet today. But events like this are a step forward. Celebrating the good things found in our differences is progress hard won over centuries. Computers tie our world together. So does economics. Speaking of dollars, people from some countries at the festival will have wares or crafts for sale. This event is a partnership between Extension, Riverside, Platte County Parks & Recreation, Park Hill School District, Maple Woods Community College and Mid -Continent Public Library. Media in the digital age has spider -webbed the world together. I have a friend in Russia thanks to the web. My father at World War II's end helped at a ceremony for a liberated Nazi slave labor camp in Russia, and his father helped design and build the memorial at that camp. He built a website as a remembrance for the camp, which I found and we began exchanging e-mails. What a blessing modern communication provides in helping people understand one another around the globe. Meeting people in person is even better. World troubles will continue. But if you're tired of the bad news, attend the Northland Ethnic Festival where people are making their corner of the world brighter. Bill Graham, who lives in the Platte City area with his family, may be reached by e-mail at editor@plattecountycitizen.com. 7'n,gged ruillt: Rill (;malum, • rwrrlrla,d e/luric fi';rirol • CITY OF RIVERS! MISSOURI Upstream from ordinary. MEMORANDUM TO: Riverside Tourism Commission FROM: Jackie Carlson, Planning & Business Services DATE: November 25, 2014 RE: 2015 Grant Funding - $3,000 Historical Bridge Marker Trail Sign Overview: The City of Riverside respectfully submits this request for $3,000 to fabricate and install a trail sign utilizing the Historical Marker from the Platte Purchase Bridge. The sign would be installed at the Missouri Riverfront Trailhead near Argosy Casino. Project Description: The Missouri and Kansas Departments of Transportation have begun work on replacing the Platte Purchase and Fairfax bridges (also called the US 69 bridges) over the Missouri River. Federal law requires any state proposing demolition of a historic bridge to make the bridge or components of the bridge available for donation to a State, locality, or responsible private entity. The City has submitted a request to the State to obtain the bridge plaque so that it may be incorporated into the trail system. The City has been working to install historical signs along the City's trail system. The proposed project would incorporate the historic plaque into a trail sign which would be installed at the trailhead of the Missouri Riverfront Trail near Argosy Casino. At this location, trail users could stand at the sign, read information about the history of the bridge and view the historical marker while looking at the new bridge. The trail signs cost approximately $3,000 each to fabricate and install. It is anticipated that the sign would be placed by early summer 2015. Leg end L..) City Limits Park Hill South High School 4500 River Park Drive Riverside, MO 64150 (816) 359-4120 (816) 359-4129 - fax "Home of the Panthers" 24 November 2014 To Whom It May Concern: Park Hill South Student Council would like to invite the Riverside Tourism Enhancement Commission to help support the 2015 Bell Tower Charity Run to be held at Park Hill South High School July of 2015. As a Student Council, we have raised funds within our community in order to construct a bell tower at Park Hill South High School to honor student academic, artistic, and athletic achievements. This has become an integral part of our student body and a symbol for students attaining the highest of standards of achievement within their given areas of talent. PHS STUCO would like to further our bell tower by creating a plaza area around it to promote student achievement and invite people to celebrate with us. A large part of this plaza includes bricks to commemorate students, faculty and teams that have experienced success while at PHS. The Bell Tower Charity Run would serve as an opportunity to both bring community awareness to our bell tower and student achievement at PHS as well as an opportunity to raise the necessary funds to bring this student -led project to a beautiful finish. In addition to the school benefits, our course would put funds back into Riverside by employing local police and vendors as part of our event staff as well as showcasing our community as runners take routes through Riverside and other parts of Platte County. We are planning to host the run during our athletic dead week to enable our own distance runners at South, as well as other community runners to participate. We anticipate that this run will bring in close to 500 student and community athletes from the greater Kansas City area. The event will be advertised locally as well as through advertising channels within the greater KC Metro to increase coverage and hopefully event participation. While some participants will be from our local community, we believe that more than half will be first-time visitors to our area. By utilizing the local trails and a local running route, we believe that upon the completion of a successful event, we will see increased traffic to our area by local runners as a result of this event. As a fundraising event, we are trying to keep overhead costs as low as possible. Incurred costs to host this event will include chips and timers for the participants, t -shirts, running bibs, water and Gatorade stations, medals, food, as well as police and event management staff. The students are currently in the process of soliciting other sponsors in our community to help cover the costs of this event. As members of the Riverside and Platte County communities, we would like to ask the Tourism Enhancement Commission to join other community stakeholders in supporting our charity run. From the Tourism Commission, we are asking for support in the amount of $9,000. If we are granted this funding, we plan to utilize it in the following ways: Park Hill South High School 4500 River Park Drive Riverside, MO 64150 (816) 359-4120 (816) 359-4129 - fax "Home of the Panthers" • Provide timing chips to runners. This will help encourage avid runners to participate in our event. • Participant t -shirts and medals • Running Bibs. These will hold runner numbers as well as help keep our participants safe and on the correct course. • Water and Gatorade stations along the route • Post -race food for participants from local restaurants • Help cover the cost of using Riverside Police to ensure the safety of the route and intersections. In return for sponsoring the necessary aspects of this charity run, we believe that Riverside as well as Platte County, will benefit in the following ways: • Sponsorship logos on the back of the t -shirts. These will be worn throughout the greater KC Metro area and serve as a vehicle for positive advertising. • A welcome address prior to the race • Banner signage available at the end of the race food/beverage table. • A portion of the money returning directly back to Riverside Police and local vendors • A route that leads through Riverside will allow participants to see all that Riverside has to offer in an intimate and personal approach as they run through our community. • The ability to showcase the many trails and amenities that the northland has to offer runners. This will ideally encourage people to expand past the more established running routes of KC and enjoy Riverside and Platte County more frequently as athletes as well as consumers. As an entire Student Council, we appreciate the time and consideration you have put into our request. We are deeply committed to showcasing our school achievements as well as our community in a positive light to the greater KC Metro area. We would love to partner with the Tourism Commission in order to make this event one that all in attendance will enjoy and look forward to participating in year after year! If there are any questions or concerns, please feel free to contact me at AdkinsS@parkhill.k12.mo.us or via phone at (816) 359-6697. Many thanks again! Sincerely, f)/ Sarah E. Adkins Dr. Dale Longenecker Advisor Principal Park Hill South Student Council Park Hill South High School November 12, 2014 Meredith Hauck City of Riverside 2950 NW Vivion Road Riverside, MO 64150 Dear Meredith, Enclosed you will find the Heart of America Shakespeare Festival's application for the City of Riverside Tourism Grant Program to support our 2015 Team Shakespeare production of The Tempest. I have requested the same level of funding as the previous two years. We have found this to be an ideal amount to achieve the professional standards we strive for with our apprentice acting troop, Team Shakespeare. The additional funds have helped greatly to improve the sound system used for the performances. This enhances the visitor experience and allows audience members to hear the performance clearly. We have also been able to improve the quality of our set pieces and costuming thanks to the generosity of the City of Riverside. Because of the Riverside Tourism Grant Program, the Festival has been able to greatly increase our profile in North Kansas City and bring many of our fans to the beautiful E.H. Young Park and surrounding areas. Throughout the year I am frequently asked when we will be in Riverside again and we have booked a number of workshops in Riverside area schools and libraries due to this exposure. The Heart of America Shakespeare Festival hopes to continue our relationship with the City of Riverside, and to bring another high quality Shakespeare production to the community. Thank you for your consideration, All best, Matt Matt Rapport Director of Education Marilyn Strauss, Founder Co -Chairman Shirley Bush Helzberg Co -Chairman Sidonie Garrett Executive Artistic Director BOARD OF DIRECTORS Linda Word, President Scott Ashcraft M.D., Vice - President Patricia Davison, Vice -President Education Charles McCann, Treasurer TJ Lynn, Secretary Dan Bukovac, Immediate Past President R. Crosby Kemper III, Past President Don Dagenais, Past President Bernadette Ashcraft David Earls Gabe Egli Allan S. Gray Lauren Muriel -Marion LaPointe Sherrill Mulhem Pat O'Neill Susan Porter, M.D. Kelly Privitera Darren Sextro Gloria Smith Anna Marie Tutera Blake Wendelburg Lisa Wendelburg SHAKESPEARE ADVISORS Jeff Bremser Karen Holland Carol Kane John Kornitzer Anita Porte Robb Cindy Pratt -Stokes Paul Uhlmann III Matt Wagner The Heart of America Shakespeare Festival respectfully requests $10,000 in education program support from the City of Riverside Tourism Commission for our Team Shakespeare performance at E.H. Young Park in Riverside, May 2015. We ask for this support to provide substantive infrastructure and provide for professional personnel for the public performances. Team Shakespeare Performs The Tempest 1. Project Narrative a. The Heart of America Shakespeare Festival's teen performance troupe, Team Shakespeare, annually performs an abbreviated version of a Shakespearean play for public performance. The purpose of this production is to produce a high quality performance and teach our students how to work in a professional theatrical environment. The show is fully produced with sound, costumes and live music. We strive to give each student a well-rounded theatrical experience during their tenure with Team Shakespeare. Students are encouraged to perform roles of all types and sizes as well as participate in other aspects of the performance such as music, props, costumes and stage management. b. Our production addresses Tourism Commission goals in many ways. First, by bringing students and their families and friends from throughout the Kansas City metropolitan area to the City of Riverside these visitors will be able to witness firsthand what Riverside has to offer. Many of these students and those who come to enjoy the performance will be returning from last year, while others will be new to us. The families also spend a significant amount of time in the area while we are rehearsing. During that time, parents often choose to stay in the area rather than driving home. As a result, they will patronize local businesses. In addition, many of our families participated when Team Shakespeare performed at Briarcliff Village and are well aware of the amenities provided by the City of Riverside. Our audience members enjoy the lovely bathrooms, the view of the river, the playground at the park and the accessibility of the stage. The overall experience at E.H. Young Park is significantly better than at Briarcliff Village. Our parents convey this to their friends and family members who come to the show. Our performance shows visitors that the City of Riverside supports the arts and is culturally rich. 1 c. The mission of the Heart of America Shakespeare Festival is to make Shakespeare's works accessible to a diverse audience through free professional theater and educational programs. Through outreach and learning activities presented in the park during the Festival's summer production, our signature Camp Shakespeare program, a city- wide sonnet and poster contest for young people, The Shakespeare Studio, and workshops, performances and residencies presented in schools throughout the city, education programs are part of the vision and year-round work of the Festival. Raising the bar for young people by asking them to understand and delight in Shakespeare is not an unreal expectation. It is our mission. d. The target audience for the project is made up of families, fans of Shakespeare both young and old, and those who may not have experienced a full-length Shakespearean play. We hope to reach our target audience by placing signage, advertising in area libraries and other businesses in the metropolitan area, e -blasts (reaching 10,000) and the Festival's website, Facebook pages and Twitter (reaching 50,000). We anticipate 800 to 1,500 visitors (audience members.) 2. Project Evaluation We evaluate the success of the project through attendance counts and patrons who participate in the drawing at the performance and also through visitor post -performance comments obtained immediately or when the patron attends the Festival or enrolls a student in Camp Shakespeare. 3. Project Budget- RED indicates Riverside Tourism Funds a. Personnel 1. DIRECTOR $1450 2. DIRECTOR $1450 3. Music Director- music rehearsals $200 4. STAGE MANAGER $750 5. SOUND DESIGNER $600 6. COSTUME DESIGNER $500 7. SET DESIGNER $500 b. Production 1. Harvest Productions -Sound Equipment $5100 2. Costume Rental $700 3. Props, Set Pieces, Van rental for transport $500 2 4. Tent Rental -for dressing backstage $450 5. Snacks, Water and Ice $50 7. Rehearsal Space Rental $1500 8. Scripts -copying and folders $100 c. Advertising 1. Printing $700 2. Design and display $200 Budget Explanation a-1 Director Overall Project Expense: $1450 Explanation: Co-director and movement coach for the production. a-2 Director Overall Project Expense: $1450 Explanation: Co-director and music director of the production. a-3 Music Director Overall Project Expense: $200 Explanation: Outside music rehearsals and music direction of the production. a-4 Stage Manager Grant Specific Expense: $750 Explanation: Stage manager for the production. Assists backstage, tracks actors and blocking and ensures smooth running of the performance. a-5 Sound Designer Grant Specific Expense: $600 Explanation: Designs sound plot and runs all sound equipment for the production. Nightly set up and strike of all equipment. 3 a-6 Costume Designer Grant Specific Expense: $500 Explanation: Designs and rents all costumes for the production. The costume designer makes the production look polished and professional. a-7 Set Designer/Construction Grant Specific Expense: $500 Explanation: Designs and builds all set pieces needed for the production. The set designer adds a level of professionalism to the final performance. b-1 Harvest Productions Grant Specific Expense: $5100 Explanation: Speakers, Microphones, Sound Board and other related equipment for amplification of sound to the audience. b-2 Costume Rental Grant Specific Expense: $700 Explanation: Rental of costumes for the production. b-3 Props, Set Pieces Grant Specific Expense: $500 Explanation: Rental or purchase of set pieces and props for the production. b-4 Tent Rental Grant Specific Expense: $450 Explanation: Tents that are erected in the backstage area for actors to dress. 4 b-5 Snacks, Water and Ice Overall Project Expense: $50 Explanation: For actors backstage during rehearsal and performance. b-7 Rehearsal Space Rental Overall Project Expense: $1500 Explanation: This fee is to pay for rehearsal space up until moving to the stage during production week. b-8 Scripts -Copying and Folders Overall Project Expense: $100 Explanation: For copying of scripts and folders for the scripts. c-1 Printing Grant Specific Expense: $700 Explanation: Printing of flyers, posters, tee shirts, and signs to advertise the performance. c-2 Advertising Design and Display Grant Specific Expense: $200 Explanation: To design advertising materials and purchase other supplies to effectively distribute and display materials. Total Budget: $14750 Other Funding: $4750 Total Requested for Riverside Tourism Grant: $10000 5 Office: 10606 N Main Kansas City, Mo 64155 816-560-1229 City of Riverside Tourism Commission Meredith Hauck 2950 NE Vivion Rd Riverside, MO 64150 To whom it may concern; Show Location: E H Young Riverfront Park Riverside, MO 64150 www.alltrucknats.com On behalf of the Genuine Chevy GMC Truck Club of KC and the Midwest All Truck Nationals I would like to request consideration of fundin for the 2015 event. This will be the 16th Annual Midwest All Truck Nationals and the 11t one held in Riverside. We have had great success within the city of Riverside and are confident there is more growth to be gained by this event. The interest shown by the automotive industry is proof that the event is strong. Our continued sponsorship from nationally known suppliers, several of which are Riverside or Platte county merchants, gives credence to the show. In 2015 we will be partnering with Classic Parts of America and benefiting from their national recognition as well as their marketing and promotional skills. Proposal for 2015 event: Date: September 11-13, 2015 E H Young Riverfront Park Marketing and advertising 6,000.00. This amount will allow several different media methods to include radio, newspapers, electronic media, and potential billboards. Printed matter 2,000.00 To include signage, posters, give a ways, etc. These will help with lasting reminders of Riverside and the fun had here. Logistics 2,000.00 To include rental of needed equipment to manage the crowd's safety and comfort. The aid from funding will open a broader advertising base and a larger demographic of individuals to show how cordial, fun, and entertaining Riverside can be. There are ideas to share and opportunity for growth in this event with addition of more things to do. With some community support we could include the main area of Riverside. Maybe a "street fair", parade, or concert. There are many things that could add to the fun and get more people to town. In our 11 years in Riverside we have steadily grown the show and continually brought more individuals to participate and or attend. We have helped many children throughout the Metropolitan area with the proceeds of our event. Some community involvement added to the event could open a door for a charitable event held in Riverside for Platte county residents. The possibilities are endless. We would welcome any and all suggestions that may be offered. Respectfully submitted; Gaileen Jackson Show director Midwest All Truck Nationals Meredith Hauck City of Riverside 2950 NW Vivion Road Riverside, MO 64150 November 15, 2014 On behalf of the Lewis and Clark Trail Heritage Foundation, Inc., we are excited to submit this grant application as a request to partner with the City of Riverside to host the 2015 Lewis and Clark National Convention to be held July 31 - August 5, 2015. The 47th annual Lewis and Clark Convention will be held in Riverside, Missouri. It is being hosted and organized by members of the local Lewis and Clark Missouri -Kansas Riverbend Chapter. The chapter includes more than 100 individuals who are interested in researching and celebrating the route Lewis and Clark took on their historic journey west which has been designated by Congress as the Lewis and Clark National Historic Trail. Each stop along their journey between 1804 and 1806 left an impression that created a ripple effect, the impact of which is still present today as many areas along their route, like Riverside, have grown into strong communities. Last year's convention was held in Richland, Washington and attracted more than 130 people from around the country. The week-long event included a variety of events and activities. In addition to holding joint meetings to plan the national organization's work for the upcoming year, there was much to learn and see. Experts and historians painted for the attendees a visual picture of different aspects of Lewis and Clark's expedition. Re - enactors brought to life the different clothing and daily lifestyle of the members of the expedition. Historical sites in the host city and surrounding area were visited. We are planning the same kind of agenda for the 5 day convention. Some of our attendees will be visiting Riverside for the first time but others will be returning after visiting here in 2004 and 2006 during the Lewis and Clark Bicentennial Reenactment. All attendees will be touring the Steamboat Arabia, which will give them additional history of the Riverside area. Attendees will be well informed about other tours of attractions and eating establishments in the Riverside area which they can take advantage of during allotted free time during the convention and for all of those who will do an extended stay. This event attracts people from all walks of life interested in the different facets of the Lewis and Clark journey. People can find interest in tracing their family genealogy back to the participants, digging deeper into the expedition's impact on American history, and preserving the sites, artifacts, and legacy of the expedition. Kansas City and its surrounding area and the Missouri River were an important part of their journey. The men of the expedition camped for three nights at Kaw Point, which is located at the confluence of the Kansas and Missouri Rivers, just a mile downstream from Riverside. This will be a location for one of our events and site visits. The importance this expedition played is evident by the many notable trails that later followed it through the Kansas City area including the Santa Fe, Oregon, and California National Historic Trails. Those trails were later accompanied by steamboat routes and eventually rail lines, which brought significant growth opportunities to the area. Riverside is a great modern day example of taking advantage of their location and those opportunities, whose seeds were planted more than 200 years ago. Platte County Park and Recreation has wonderful trails around the Riverside area which will be taken advantage of each day of the convention. The 2015 attendees are participating in a yearlong wellness program. The winners will receive recognition at the end of the convention. In conclusion, we are planning our 2015 convention in Riverside at the Argosy Casino and Hotel and believe the City of Riverside would be a strong partner in carrying out a successful event. This mutual partnership will help meet the goals of both the Lewis and Clark Trail Heritage Foundation and Riverside's tourism efforts. Below is our estimated expenses, revenues and profit and loss summary for the convention, which was derived from research of previous annual conventions, contacting local hotels, and transportation companies. The figure in red shows estimated loss of $16,982.30 which we would consider our maximum grant request amount which would cover our total loss without having to rely on funding from other resources. The figure in blue shows our fixed expenses for advertising/marketing/design, space rental, speaker fees and re - enactors in the amount of $13,639.60 would be a second option for our grant request. Expenses Advertising $3,100.00 Meeting Space $2,250.00 Speaking Fees $5,189.60 Re -enactors $3,100.00 Transportation $7,836.00 Printing, Postage $4,759.70 Meals $41,320.00 Admissions to Attractions $2,560.00 Giveaways $1,680.00 Tents, Table, Chairs $5,087.00 Total Meeting Expenses $76,882.30 Revenue Manitou Bluffs Sponsor KC Sponsor Individual Sponsor Vendor Tables Silent Auction National Parks Registration Fee (160) Total Revenue Total Expenses Total Revenue Estimated Loss Advertising Meeting Space Speaking Fees Re -enactors Total $100.00 $200.00 $100.00 $500.00 $1,000.00 $2,000.00 $56,000.00 $59,900.00 $76,882.30 $59,900.00 $16,982.30 $3,100.00 $2,250.00 $5,189.60 $3,100.00 $13,639.60 City of Riverside Tourism Enhancement Grant Application for the Kansas City Scottish Highland Games and Celtic Festival - 2015 Project Description The Kansas City Scottish Highland Games & Celtic Festival is a non for profit organization entirely run and managed by volunteers. We host our annual festival each year on the second weekend of June; the festival has been held at EH Young Park in Riverside since 2006. The Highland Games is a 3 day event and we currently just completed our 37th year. Competitors and guests travel from over all over the United States and Scotland to attend our Scottish Heritage event. They are able to discover with activities that range from genealogy, history, clans, dance, pipes and drums, athletics and children's events. They can also enjoy authentic Scottish and favorite local foods as well as Celtic merchandise vendors. We have an entertainment stage with live Irish and Scottish Music throughout the weekend, featuring favorite regional entertainers as well as nationally known headliners. Our Festival is a family and cultural event, where people can come and learn about their Scottish heritage. We strive to reach families of all ages interested in learning about another culture. Our motto has always been, "Come be a Scot, even if you're not". Each year we work to increase our activities to give the audience something new to watch or do to insure they will want to return the next year. Our success each year is solely dependent upon attendance and sponsorship. We expanded our audience participation events each year with the Scottish Wrestling, Kid's events, Pipes and Drums competition, Kilts and Kleats (our Soccer game) and our Entertainment bands also invited wide audience participation. We feel that the more events we have that stimulate the audience the more they feel welcome and involved. Ultimately this would lead to their return in the future. For 2015, we will be looking to further this direction while still keeping to our Celtic heritage and roots Historical Information Since the beginning of our relationship with Riverside (2006) we have brought many new people to the City. We have had people from all over the United States and the World attends our highly recognized Highland Games. We have Competitors, Clans, and Vendors from all over. We see people coming from Colorado, Texas, Nebraska, Iowa, Maryland, Oklahoma, New Hampshire, Florida, Arkansas, Washington, California, Kentucky and last but not least Scotland. We have many who return to our Highland Games because of the location each year. Below I have provided data that we collected via zip codes from 2009-2011. In 2012 & 2013, we didn't collect those data specifics. In 2011 is where we had the large Clan attending our Highland Games that brought people from as far away as New Zealand. We are planning to gather this data again for 2014. On a more local side, we have found over the past that we have a large number of Johnson County, Lawrence and Topeka families driving to Riverside for the Highland Games. We are now pushing our advertising to the North Land area to attract even more people; we have seen more of an increase from the Northland over the years. We are advertising in iFamilykc, which is helping. Attendance Statistics 2009 Riverside/Parkville Residents — 4.6% KCMO and KS Metro (not Northland) — 50.7% (includes Johnson County) Outstate MO — 5.6% Northland — 6.3% consists of Jackson & Platte Counties, excludes Parkville city Kansas — 17.4% consisting of Topeka -4.5%, Lawrence — 6.5%, North KS and WY County — 6.4% Unknown and Scotland — 11.1% Other States — 6.8% - 21 states Attendance — 4,966 Paying customers — 3,340 Children (free)- 436 Complimentary passes — 125 Competitors, Vendors, Clans, Volunteers — 1,065 Entertainment Bands — 11 Athletes — 85 from 21 states Dancers — 34 from 7 states Clans — 32 from 7 states Vendors — 39 from 13 states Pipers — 45 from 3 states Attendance Statistics 2010 Riverside/Parkville Residents - 3% KCMO and KS Metro (not Northland) — 47.1% (Johnson County — 19%). Cities included are Liberty, Independence, Blue Springs, Lees Summit, Grandview) Outstate MO — 9.2% Northland — 14.7% consists of Jackson & Platte Counties, excludes Parkville city Kansas — 18.4%, consisting of Topeka — 5.4%, Lawrence — 7%, North KS and WY County — 6% Other States — 7.6% - 22 states Attendance — 2,661 Paying customers — 1437 Complimentary passes — 124 Competitors, Vendors, Clans, Volunteers — 1,100 Entertainment Bands — 15 Athletes — 93 from 25 states Dancers — 42 from 7 states Clans — 32 from 5 states Vendors — 36 from 12 states and Scotland Pipers — 85 from 3 states Attendance Statistics 2011 Riverside/Parkville Residents - 4% KCMO and KS Metro (not Northland) — 43% Cities included are Liberty, Independence, Blue Springs, Lees Summit, Grandview) Outstate MO — 10% Kansas — 31.5%, consisting of Topeka — 4% , North KS and WY County — 4% Johnson County — 31% Other States — 8% - 34 states Attendance — 3408 Paying customers — 2184 Complimentary passes —124 Competitors, Vendors, Clans, Volunteers — 1,100 Entertainment Bands — 9 Athletes — 80 from 25 states Dancers — 37 from 7 states Clans — 32 from 5 states + Multiple Countries Vendors — 36 from 12 states and Scotland Pipers — 85 from 3 states Attendance Numbers 2012 Paying Customers — 1847 Complimentary Passes — 125 Competitors, Vendors, Clans & Volunteers — 830 Attendance Numbers 2013 Pay Customers — 2663 Complimentary passes 105 Competitors, Vendors, Clans & Volunteers — 850 Attendance Numbers 2014 Pay Customers - 2849 Complimentary Passes — 95 Competitors, Vendors, Clans & Volunteers — 825 Goals for 2015 Highland Games: We feel we have a great team put together to make the 2015 Highland Games another successful year. With the ability to park patrons in the park we have been able to increase our attendance from 2012. We are entertaining Clans using our Central locations as their General Membership Meeting. We are able to entertain more people from all over the United States. We are continuously working on building our Athletic Competitions, so that we can be a host site in the future for the Master Championship. We have a very experienced and well known Athlete as our Athletic Director. He has competed across the United States, Canada and Scotland. We continue to look at ways to increase our awareness in Kansas City. We have plans for each month starting in January. This was a success last year and we continue to incorporate more PR events. We would like to add a booth from Riverside that showcases the History of your City. RedX continues to be one of our Largest Sponsors and we will look forward to that continued Relationship. We will be canvassing Riverside for more sponsorship where they will be able to represent their company out our Highland Games. Request for Grant For 2014 we are asking for the below funds, which I have broken out: $10,500.00 for Advertising & Publicity $7,000.00 for Operational Cost (ie Equipment Rental, insurance, Liquor Liability) The Advertising & Publicity funds help us continue to increase awareness of our Event. The Advertising & Publicity will be used to advertise with the Kansas City Star, The Pitch Magazine, Entercom Radio Stations, The Northlander, along with our Web and Social Media outlets. The Operational Funds request help with the rental of Tents, & Generators. These are the two biggest expenses for the production of our Games. For a minimum amount we are asking for $10,500. 00 to help with Advertising & Publicity. Park Hill South High School 4500 River Park Drive Riverside, MO 64150 (816) 359-4120 (816) 359-4129 - fax "Home of the Panthers" 24 November 2014 To Whom It May Concern: Park Hill South Student Council would like to invite the Riverside Tourism Enhancement Commission to help support the 2015 Missouri Association of Student Councils (MASC) State Convention to be held at Park Hill South High School on March 19th -21St, 2015. MASC State Convention is a student led event that reaches out to student leaders across the state of Missouri. This convention supports student leadership, outreach, networking, problem solving, as well as enhanced school climates for every student in attendance. In order to bring this prestigious convention to PHS, students campaigned and were elected to hold the state office of President at the 2014 convention in St. Louis. The structure of our state convention is a half-day on Thursday, full day Friday, and a half-day Saturday. Thursday, students will be welcomed by an atmosphere that supports our theme for 2015, `Leadership Outside the Lines', a vendor fair and evening meal. Following this, PHS will present some of the student groups that make South a great place for learning, welcome addresses from local officials within and outside of our district, and then both high school and middle school students in attendance will get to experience to a nationally recognized keynote. Friday is packed with workshops, student -led roundtables, keynotes, and specialized middle or high school group breakouts and will ultimately conclude with an entertainment event that showcases what makes our part of the state so special! Saturday, there will be an award and scholarship ceremony, closing keynote, and we will end with the traditional MASC send-off! We anticipate that this convention will bring in close to 1000 students from across the state to stay with host families in our community and experience what makes Riverside and Platte County such a great place to be! We also anticipate between 150 and 200 adult advisors in attendance who will be staying in local hotels and spending some of their free time patronizing local businesses in both Riverside as well as along the Interstate 29 corridor. In addition to the students and faculty in attendance, we will also be bringing in vendors from across the state to showcase their products to student leaders and ultimately, will be spending some time in Riverside as well as Platte County in general. Overall, we believe that this will bring more than 1100 first-time visitors to Riverside and Platte County. With the nature of this convention and the ages of the visitors, this will bring Riverside to a population that will be visiting our area and the greater metropolitan area for many years to come. Currently, we are operating with an estimated conference budget of $45,000. This amount needs to hire all of our keynote speakers, light and sound production company, equipment rentals, necessary district staff and facilities, transportation, and meals for all three days in addition to the programming, t -shirts, as well as conference bags for all in attendance. To supplement the budget set by our state organization (MASC), PHS Student Council is actively soliciting sponsors from within our community as well as various colleges and universities within our state. We would like to ask the Tourism Enhancement Commission to join other community stakeholders in supporting our convention. From the Tourism Commission, we are asking for support in the amount of $18,000. If the Tourism Commission is unable to fully grant the maximum requested funds, we would ask that the minimum request be in the amount of $13,000 to only then cover points 2,3,5, and 6 as listed below. Park Hill South High School 4500 River Park Drive Riverside, MO 64150 (816) 359-4120 (816) 359-4129 - fax "Home of the Panthers" If we are granted this funding, we would plan to enhance our convention in the following ways: • Create a Friday entertainment event that can be hosted by our school and keep the convention wholly within Riverside. This is tentatively planned to be a color -powder street dance to be held at PHS. • Add a Balloon Drop and enhanced lighting effects to all three days of the co • Full sponsorship of one meal for all of the convention attendees. • Full sponsorship of one meal for all of the adults in attendance. • Help to offset the costs that the PHS students will incur by being part of includes meals for student workers as well as the necessary staff t -shirts purchase to wear each day of convention. • Enhance the decor to be used throughout the convention to celebrate our `Leadership Outside the Lines'. nvention. the convention. This the students need to convention theme of In return for fully sponsoring the many aspects of convention that this grant would enhance, we would be able to promote the amenities and benefits of visiting Riverside as well as Platte County in the following ways: • A booth at our vendor fair to be able to reach out and connect one-on-one with students, adults, and other vendors and organizations throughout our state • A few minutes at our opening general session to speak with and address the delegation in attendance • Half or Full page ad in our convention program to go out to every participant • Sponsorship logo on the back of the t -shirt given to every student • Banner signage available at our street dance and within our general sessions As an entire Student Council, we appreciate the time and consideration you have put into our request. We are deeply committed to showcasing our school and community as a premiere place to work, learn, and play. We would love to partner with the Tourism Commission in order to make this event one that all in attendance will remember fondly and with great enthusiasm and warmth for our community. If there are any questions or concerns, please feel free to contact me at AdkinsS@parkhill.k12.mo.us or via phone at (816) 359-6697. Many thanks again! Sincerely, Sarah E. Adkins Advisor Park Hill South Student Council y)/ Dr. Dale Longenecker Principal Park Hill South High School Upstream from ordinary. Attache International, Inc. 1912 Clay Street • North Kans City, MO 64116 Ph 816,421.1991 Iii.tera.tiviat1 November 20, 2014 Meredith Hauch Director of Administration City of Riverside 2950 NW Vivion Road Riverside, MO 64150 Dear Ms. Hauch, 1912 Clay Street N. Kansas City, MO 64116 816-421-1991 Jspawn321@aol.com It is our pleasure to submit this proposal for City of Riverside Tourism Enhancement Project fund- ing to produce and manage Dust Bowl Jamboree, a multi -faceted event on August 8, 2015 at the E. H. Young Riverfront Park. The events of the day will focus around the 1930's. When down home music and the birth of auto- motive technology were peaking. The music is fun, clean, and upbeat. The lineup of bands is a local who's who of groups known for their bluegrass and early American flavor. Stringed instruments abound with fiddles, mandolins, guitars, bass and even a washboard. We trust that toes will be tap- ping during the show. Automobiles played a huge role then as now. We have attracted several Depression era vehicles, like the one shown in our event logo. These rare and rusted marks of American transportation are kept like they may have been during this unique time. Still, Americans had fun with their vehicles and their music. Our event combines these two loves on a fun -filled summer day. For our proposal, we are present- ing an outline that covers the day: The Dust Bowl Jamboree, The Grape of Wrath Gran Prix, and event management for your consideration. We believe we have the time, staff and management skills to produce such a show. We trust that you will agree that this event will bring a day worth remembering to Riverside and the E.H. Young Riverfront Park. We pledge our best efforts to help make Dust Bowl Jamboree a successful and fun event! Sincerely, James A. Spawn President ereateoe 7lezucceteiemver acrd A '7 I teria.t .[»al 1912 Clay Street N. Kansas city, MO 64116 816-421-1991 Jspawn3214? aol.com About Attache International, Incorporated Founded in 1991, Attache International, Inc., is a creative management and publishing firm. Located in North Kansas City, we have worked with mostly not-for-profit corporations. The company and its staff have a proven record of managing and producing a wide range of pub- lic events. Included are meetings, conventions, entertainment and educational functions. Examples include: "Running with Bonnie & Clyde: The Red Crown Symposium and Road Tour:" This multi -faceted program was repeated three times, each time with greater attendance. In 2014, at Zona Rosa, an overflow crowd of 475 people attended the symposium, viewed artifacts and met family members of local law enforcement and family members of the Barrow and Parker families. Dozens of vintage vehicles drove Platte County roads that were used by the Barrow gang in 1933. 150th Anniversary of the Pony Express. In 2010, Attache co -managed a nationwide driving tour that recognized the 150th Anniversary of the Pony Express. Vintage cars from east and west converged in Casper, Wyoming. Our local effort here grouped the vehicles at Riverside, Missouri, and with the assistance of the City of Riverside and Argosy Casino, we out did the flood waters and got nearly 100 vintage vehicles off on a won- derful long distance tour. Convention Planning Conventions have been planned and conducted at the American Royal Livestock Show, Denver Livestock Show, Houston Livestock Show and Rodeo and other agricultural venues. Design and Publishing The company has enjoyed national recognitions in the design and publishing industry, having produced magazines, brochures, signs, etc., to augment their events. Among Attache Internation- als, Inc., awards are gold medal recognition from the International Automotive Media Awards, Livestock Publications Council and Old Cars Weekly. Affiliations and Recognitions Governor's Spotlight Award 2008 - Missouri Department of Tourism Betty Soper Award - Platte County Historical Society Member, Society of Automotive Historians Member, International Automotive Media Awards. Member, Model A Ford Club of America Life Member, Model A Ford Foundation, Inc. eeeareoe Weaffafeogeat acrd Pediediteg, 9remat Dust Bowl Jamboree The Great Depression was not great at all and it affected so many Americans and their way of life. Some said, "We were so poor, but we didn't know it" With poverty, drought and wind also came a simpler time. A time when life's simple pleasures meant much. In the 1930's, people enjoyed their mu- sic and they loved the thrill of the auto- mobile revolution as cars and trucks raced to replace horses in agriculture and basic transportation. Our proposed event hon- ors both of these American treasures. The Dust Bowl Jamboree is a day -long event. A unique car show that makes old rusty cars or "hillbilly" cars the stars for a day, with a back -drop of other highly restored vintage automobiles to be viewed by the public. As- sembled for all to enjoy is a free bluegrass concert featuring six wonderful and talented musical groups. They'll bring the up-tempo, clean, toe tapping and dancing music just like it was "back in the day." This day will help to bring back the honesty of the 1930's. A simpler time with free hand - fan to each participant. Car show partici- pants will receive a goody bag made from an old flour sack. Free ice water for all courtesy of Premium Waters, Riverside, Missouri. Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Grapes of Wrath Gran Prix Vintage Car Show A "People Choice" event without judges. • Pre -Entry of Car Show participants to govern the number of spaces • Entry Forms distributed via City of Riverside Facebook page Email broadcast • Custom printed and cut Name Tags for participants and VIP's includes City of Riverside logo • Dust Bowl Jamboree Decals • Goody Bag A silk-screened Flour Sack with event logo Freebies that we all love. • Advertise Show at Local News Media Facebook sites Posters and Yard Signs Hemmings Motor News Vintage Car Clubs Magazines and Newsletters Meredith Hauck 711 6 9 RIVERSIDE wpm Sample of Name Tag Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Dust Bowl Jamboree Music Festival Free Admission • Show begins at 1 p.m. • MC will make announcements and introduce each group • Show ends at approximately 7 p.m. Tentative Line -Up A Team String Band - a five piece group from Platte County. Bill Graham and friends - This long time Platte County guitarist and mandolin player sings songs that make you remember. Maw - A five piece all -girl bluegrass band from Lawrence, Kansas. Old Fangled - Also from Lawrence, Kansas five exciting players KC Rain Dogs - Probably Kansas City's most notable bluegrass band with four talented players •• • • • • • • It • • • • • • •• • • � • • • + • • • • • • + • + i • • • • 1 • • • • • 1 • • • • • • • 1 • + • • • • • • .' • r • • •• • • •• • • • • • • • •• 1 • •, "i .. • • •', • 1 , . • • i • • •,, • • •i • • ` • • • • r + Y • • • • • • Anna Lee and the Lucky So and So's - This exciting six person group is a joy to watch. Their sound reminisces the early swing era with horns and jive. This group will provide the sound equipment for the entire show. Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Boyd Jamb ere Event Promotion and Management We anticipate a staff of nearly 20 management personnel on the day of the event. They will be wearing a special shirt that identifies them as staff. • Design and print five Banners to be installed by City of Riverside • Design and print 16 x 20 posters distributed widely • Design and print yard signs distributed widely • Develop and launch Dust Bowl Jamboree Facebook Page Share page with any related site - Vintage Vehicles or Music • Event listed on all five bands web sites/Facebook pages • Write and distribute news releases for news media • Blanket area Calendar of Event listings • Design and print Program booklets - one for each attendee. Booklet would have a Welcome Letter from Mayor Kathy Rose Schedule of Events One page bio on each band with contact information List of Kansas City car clubs with contact information Supporting advertisements Also, a Survey will be included for comments by those attending. • Design and print custom hand fan - one for every attendee Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Estimated Expenses for Dust Bowl Jamboree - Concert o ' Dust Bowl Jamboree Overall Master of Ceremonies $ 300 $ 300 Talent - six bands $8,500 $8,500 Sound equipment $1,500 $1,500 Straw bales $250 $250 Total for Concert $9,450 Estimated Expenses for Dust Bowl Jamboree - Grapes of Wrath Car Show o ' Dust Bowl Jamboree Overall Name Tags $600 $600 Event Patch $1,000 $1,000 Goody Bag $400 $400 Prizes $300 $300 Name Tags $600 $600 Total for Car Show $2,900 Estimated Expenses o ' Dust Bowl Jamboree Overall Management $2,500-$3,000 Banners $750 $ 750 Fans $2,500 $2,500 Program Booklet $1,500 $1,500 Posters $750 $750 Yard Signs $1,500 $1,500 Deposits food trucks $1,500 $1,500 Security, Misc, etc $1,000 $1,000 Staff Shirts and Hats $1,000 $1,000 Total $10,500 Estimated Income for Dust Bowl Jamboree = Concert e3ete Show Title Sponsor $2,500-$3,000 $3,000 Program Advertising $50 to $150 each $ 600 In Kind Donations $500 $ 500 Total for Event $4,100 Total Estimated Expense: S23,950 Total Estimated Income: S4,100 Tourism Enhancement Project Funding Requested: S19,850 Alternate Funding Amount S18,200 • Eliminate Name Tags • Two banners instead of five • 30 yard signs instead of 50 yard signs • 50 16" x 20" posters instead of 100 Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Other Details We believe the Dust Bowl Jamboree achieves a strategy to expand tourism, for both first-time and returning visitors to E. H. Riverfront Park. It will promote the City of Riverside in a special way. We expect vintage car owners from the Midwest to attend. For lovers of old time music, this is a special day and they will travel to hear a unique program like this. The Kansas City metropolitan area offers a bonanza of visitors - they just need a good reason to come to Riverside. The economic activity as a result should be noteworthy. Although a one -day event, out of area visi- tors may stay one or two nights in or near Riverside. Additional meals and shopping are a strong part of tourism benefits. The promotion involved with this event brings increased public awareness of the City of Riverside. Excitement that says a trip to the City of Riverside is fun and enjoyable. Title Sponsorship would included name/logo on all marketing/promotion materials, as well as the title/naming of the event. Potential candidates would include Boulevard Beer, Argosy Casino, Har- ley Davidson, Thoroughbred Ford, etc. For example, the car show goody bags or "flour sacks" can include title sponsor printed on the bag along with event logo. Same idea for the hand fan. A Title Sponsorship could be offered for $2,500- $3,000. Program ad sales for any interested business - $50 - $500, depending on ad size. Potential advertis- ers would include local businesses, but also the vintage car industry has many related companies, such as parts, insurance, clubs, etc. Donations - this can be in-kind and also from individuals interested in the event. We have a com- mittment from Premium Waters, a Riverside company, to supply bottled water for the event. Summary As a first-time event, the Dust Bowl Jamboree has dozens of moving parts to be addressed. We've done our best to identify the estimated cost and income possiblilites for them within this request. We expect the Dust Bowl Jamboree to attract local and area business opportunities for involve- ment. We pledge our best efforts to encourge particpation among the business community as well as, the public. A lot of businesses will want to be a part of it. Promoted well, the Dust Bowl Jamboree will be the "buzz" around town. Dust Bowl Jamboree will expand the public's awareness of Riverside's unique history, events, activities and amenities. Successful management could lead to the event expand to a yearly opportunity. Thank you for your consideration. Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Written Permission Parking on the grass As pre -registrations are required for the car show we will know how many vehicles are expected on August 8, 2015. To accommodate both the car show and concert goers it may be necessary to park some of the vintage cars on the grass area. With an August event, we don't expect soft soil to be a problem. We request this permission, if required. Open Fire We'd like an open fire to sing around after the formal concert ends and we wrap up the day. We understand the hazards and pledge to have full time watcher while the fire burns and make sure it is extenquished afterwards. Food Trucks We would like to enlist perhaps three food trucks to supply food and beverages on August 8. They would be contacted via the Kansas City Food Truck Association. Alcoholic Beverages We have made early contact with Boulevard Brewing Company of Kansas City. seeking in-kind product donations and other means of promotional or logistics support. Permission is request- ed to allow sales with a cut off time of 6 p.m. Tourisim Enhacement Project Propsal • Dust Bowl Jamboree Tourisim Enhacement Project Propsal • Dust Bowl Jamboree P.O. Box 9074 Riverside, Missouri 64168 816.741.9985 info@riversidemochamber.com Tuesday, November 25, 2014 City of Riverside Tourism Commission Tourism Grant Proposal Summary The Riverside Area Chamber of Commerce is pleased to present this proposal for your review. The Chamber Board of Directors is excited at the opportunity to work together with the City of Riverside to enhance our local businesses and promote tourism efforts. As with many businesses in Riverside, the Chamber has overcome economic challenges. The Chamber Board of Directors remains committed to continue support of our business community. Our vision is to build on these relationships, create opportunities for a business network and serve as a resource to Riverside, MO. The business community is dynamic and evolving, requiring innovative and dedicated staff. The Riverside Area Chamber of Commerce is seeking funding from the Tourism Commission in the amount of $50,000.00. Funding will be utilized to secure a full time position who's responsibility will be to focus on increasing economic activity within the city and expanding the public's awareness through coordinating seasonal events and promoting local business involvement. We are in great appreciation for the Tourism Commission, and the City of Riverside, taking an interest in creating a strong and lasting relationship with the Chamber of Commerce. We look forward to working alongside the City and creating programs to enhance our community as a whole. Please contact us at any time if there should be further questions. Thank You, Michael Costanzo, President Riverside Area Chamber of Commerce info@riversidemochamber.com www.riversidemochamber.com P.O. Box 9074 Riverside, Missouri 64168 816.741.9985 info@riversidemochamber.com Riverside Area Chamber of Commerce The Riverside Area Chamber of Commerce is a membership based, not for profit 501c6 organization, which was founded in 1988. We currently stand at around 60 members with potential to grow exponentially with the growth the developments in Riverside, MO. A Board of Directors, elected by membership, governs the Chamber. The Chamber currently has two part time employees. Organizational Challenges The Chamber has been challenged to have a continuous and constant connection within our community. The ability to coordinate programs and events to enhance our local businesses has proved to be difficult with existing part time staff. The Chamber can overcome these challenges by having a full time staff position that can focus on building partnerships and support in the community. Budget Justification The Riverside Area Chamber of Commerce is requesting a grant in the amount of $50,000.00. The $50,000.00 will be divided between the following: • Chamber of Commerce full time staff salary/ benefits • Event expenses • Initial office expenses • Organizational & professional development Although the Chamber of Commerce envisions becoming a self-sustaining organization, we are committed to a long-term partnership with the Tourism Commission. As Chamber revenues increase, future grant proposals will be utilized to increase economic activity in the City of Riverside verses funding for full time staff. www.riversidemochamber.com P.O. Box 9074 Riverside, Missouri 64168 816.741.9985 info@riversidemochamber.com Community Impact for Tourism Commission Efforts Should this proposal receive approval for funding, our full time Chamber staff will coordinate events that best suite the business organization and develop strategies to expand tourism efforts. New opportunities will be created to generate more revenue, gain business members, enhance engagement and provide educational resources for Riverside. Additionally, the Chamber will organize four seasonal events to attract tourism to the area by utilizing local businesses. The following ideas have been expressed to Chamber staff as elements to help enhance the tourism efforts in Riverside. • January/February "Behind the Scenes" Tours of manufacturers & interesting businesses in Riverside o "Soup-er Bowl" Contest • April Earth Day Picnic in the Park- Free for Community members o River Run • July Wine & Art Walk on Line Creek Trail o Reds Whites & Brews • October Haunted History Tours o DIY series with different businesses The Chamber will also support and promote all other tourism attractions and events by advertising on various print and social media outlets. In conclusion, we appreciate the Tourism Commission's consideration of approval for funding $50,000.00 to the Riverside Area Chamber of Commerce. Respectfully Submitted, Michael Costanzo, President Riverside Area Chamber of Commerce info@riversidemochamber.com www.riversidemochamber.com RIVERSIDE tlitiSICZFIEST RFP for Riverside Tourism Board Event Overview The 2015 Riverside Music Fest will be held September 18, 2015. The one day event will feature music, fireworks, shopping, food vendors, kids activities, bingo and much more. The purpose of the event is to provide an activity to bring the City of Riverside together along with attracting people from all over the region to Riverside. In 2014 The Tourism board put forward a few target goals which were all met by the 2014 Riverside Music Fest: 1. Attract more tourists. 2. Address parking concerns with Argosy. 3. Change event from two days to one day. 4. Try to attract 5,000 — 7,000 people (which is more than the event has attracted in past years). Based on these new focuses, the 2014 year Riverside Riverfest underwent a rebranding emphasis. The name was changed to Riverside Music Fest to fit with the event's shift in focus toward music, separating it from other community events and to make it a broader appeal to non -Riverside residents. The event was a success and the goals that Tourism set were met. We'd like to continue to build on the success of 2014 and make some minor improvements that focus on more engagement of Riverside and its establishments, to show people from outside the area all that Riverside has to offer. Music Entertainment is key to the success of this festival and drawing people in from outside Riverside and the Northland. As shown in 2014 bringing in a well known headlining act draws people from all over the region. Night Ranger brought the festival its largest crowd to date with 5,000 people attending the show. For 2015 another national act would be brought in, in either the classic rock or country genre. Leading up to the headliner four to five bands encompassing a variety of genres. Activities Fireworks, A large children's playland, Bingo, horseshoes, a sand pit would all be brought back for 2015. We'd like to see a few other activities added including facepainting and a children's arts and crafts area. Vendors Craft and commercial vendors would provide shopping and information for fest goers. We'd like to expand the shopping experience in 2015. A variety of food trucks and booths will offer a variety of eats. We would like to see more Riverside restaurants and establishments participate and to activate with coupons and discounts to encourage return visits to Riverside. Grant Request Riverside Music Fest would like to ask the Riverside Tourism Board for $100,000 to help fund the 2015 Festival. While Riverside Music Festival gathers additional sponsorship dollars from other businesses in the Riverside community, the Tourism grant is key to allowing the festival to book a headlining act and to advertise to ensure that the festival can attract the most number of people to the event. If less than this amount is awarded, the cuts would have to be made in entertainment and advertising. Local acts would be booked, which would not provide as much of a draw as a national headliner. For advertising we'd have to rely more on grassroots type of marketing, rather than doing more traditional methods such as radio promotion, billboards and yard signs. Please see the attached Powerpoint for additional information. Riverside Music Fest Organized in 1976 by community volunteers Mission Provide quality family fun event for all ages Little to no cost to guests Showcase the beauty of Riverside and its parks 2014 Rebranding New focus on music One day event Broader appeal to non -Riverside residents as well Name Change New Logo, website and social media pages 2015 After the great success in the 2014 year Riverside Music Fest will continue with the new brand image into the 2015 year With continued improvements and marketing efforts organizers will reach to bring more guests to Riverside and showcase the beauty of the area Further incorporation of Riverside entities and businesses will increase the number of return visitors to Riverside & strengthen the brand Past Success: Met 2014 Tourism Goals Attract more tourists o See following slides showing results from surveys o 89% of attendees were from outside the Riverside community Address Parking Concerns with Argosy o Used shuttles to transport guests from parking lots to event o Surveys showed that shuttles were easy and efficient o Argosy was very pleased with parking and had no problems all day • Change event from two days to one day o Feedback on single day event was very positive Try to attract 5,000-7,000 people o Attendance was estimated at 5,000 and organizers felt this was probably the cap for this event o Crowds seemed to be larger than years past Improvements to be Made Change location of food vendors Relocate children's area to more well -lit area Create a community feel for Riverside residents with the addition of a beer garden type of space Continue to add variety to food and beverage options More community activation to encourage return trips of current visitors and increase the length of visitor stays. Examples: o Booth for The City of Riverside showcasing all that there is to do in Riverside; hand out maps, pamphlets, etc. o Red -X handing out coupons, direct way to increase awareness and measure return rate o Corner Cafe has a stand selling baked goods that they are known for; Slices of Pie, Cinnamon Rolls, Cobbler, etc., as well as coupons for return visits o Increased activation from Argosy, Quick Trip, Edge Gymnastics, Etc. Tourism Enhancement Increase awareness of Riverside through marketing efforts for the event Bring attendees from outside zip codes & cities to Riverside In 2014 Riverside Music Fest brought guests from a minimum of 29 different zip codes & 24 different cities to Riverside. Increase the number of return visitors after the event by showcasing Riverside as a destination St. Joseph I% Savannah 4% Zip Codes Represented in 2014 Overland Park I% Kansas City, KS I% Tonganoxie I% Barnhart I % Blue Springs Wichita I % I% Lenexa No Location 3 % Given 7% Grain Valley Grandview I% 1 Greenwood Weatherby Lake 3% Parkville 8% Kansas City 23% Riverside II% North Kansas City 3% I% Independence 4% Liberty I% Weston I% ■ Barnhart ■ Belton • Blue Springs ❑ Grain Valley ■ Grandview • Greenwood ■ Independence ■ Liberty ■ Weston 71 Kansas City North Kansas City • Gladstone Riverside ■ Parkville ■ Weatherby Lake Savannah St. Joseph ■ Tonganoxie Kansas City, KS Lenexa Overland Park Wichita No Location Given Riverside Music Fest 2014 Recap Music o Added variety and well known headliner o Included Mr. Kneel Hip Hop for Families, Silver Bullet, Revelation: A Tribute to Journey, Big Time Grain Company and Night Ranger Activities o Bingo, Beauty Contest and Horseshoe Pitching Contest Children's Area o Rock Climbing Wall, Bungee Run, Bounce Houses, Jousting and Soccer Shootout Food Trucks o Increased the number of local favorites Shopping Fireworks Show Riverside Music Fest 2014 Marketing New Website o 20,799 Page Views, 2014 Riverside Newsletter Ad Print Ads in Multiple Publications Online Banner Ads Flyers Radio Partnerships Billboards 0 654,928 Impressions, 2014 Yard Signs Social Media n Posts reached 86,414 users, 2014 Las Vegas Trip Giveaway Marketing Yard Sign RIVERSIDE MUSIC FEST SEPT. 20TH FREE! Featurin• NIGHT RA GER! Billboard I1I1! •i SII] MUSIC FEST SEPT. 20 3-10 PM 11_ rt I • I4I1!! IWSII3E MIJSICiT EST SEPT. 2013-'10 PCM!' FREE! AT E.H. YOUNG RIVERSIDE PARK Flyer .." BIG TIME GRAIN COMPANY REVELATION: A TRIBUTE TO JOURNEY :AND MORE! Children's activities a Shopping 6 Food & Drink a Bingo And don't miss "The Great Amazing Jeff Taylor Race" at 9 am and the PHS Homecoming Parade at 1:30 pm. www. RiversidePest RIVE�111 D aJ C ()Si s0',,,//�` , '. m y NO PARKING IN PARK /1 rwaIN FIND DETAILS ON WEBSITE New Website RIVERSII]E MIJSICIFES T S T SEPT. 20 FREE ! 3-10 PM HOME ACTIVITIES CONTACT LJS ABOUT US Rlversge Musk Fest, lomlauy Rivzesl00 RIvestent, Is Il o CI1y of Rlvsage's annual FREE music f 0001anacitytekbratlon an &gurney. SaplemMr 20th, 2014 - SCHEDULE Featuring 01011Ranger Firen0Rs. fyrlIy tun end a music lineup wth something for everyone. PARKING There wit he 1e parking PI E.H. Young Rlverhont Park. shuttles sunning throughout the avert More 060.2, coming soon1 Budget Income - $146,587 Income ▪ Riverside Tourism Sponsorship, $100,000 ▪ OtherSponsorship, $44,000 ▪ Vendorincome, $2,087 O Bingo Income, $,00 Budget Expenses - $144,800.39 Expenses ti Advertising, $9,838.12 "'Activities, $12,700.00: ChiIdreas, Fireworks, Floats, Bingo CJ Park Rental, $1,300 13 ❑effveries/ Moving Fees, $350.00 Id Equipment Rental, $17,093.32 hi Insurance, Licenses & Permits, $2,114.77 Id Entertainment,$26,593.60 l:1 Professional Fees, $70,501.23: Accounting, Parking, Shuttle, Security & Crowd Control, Eve rrt Management, PubIicWork, Fire Dept., Police, Webmaster, Designer Volunteers,$2,259.30 J Misc, $1,550.00