HomeMy WebLinkAbout2014-02-10 Tourism Commission Minutes (2)
TOURISM COMMISSION
RIVERSIDE, MISSOURI,
Monday, February 10, 2014 at 6:00 p.m.
At 6:00 p.m. on February 10, 2014, the Tourism Commission for the City of Riverside, Missouri, met in
the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri.
Answering roll call was Jason Rule, Jerry Pietsch, and Jennifer Goering. Alderman Aaron Thatcher,
Mayor Kathy Rose and Meredith Hauck, Director of Administration (recorder) were also present.
Motion to Approve Commissioner Rule made a motion to approve the minutes from January 6,
Minutes 2014. Commissioner Pietsch seconded the motion. All voted in favor.
Motion passed.
FY 2013-2014 Budget The Commission reviewed its budget for the 2013-2014 fiscal year. The
Update Commission has approved $34,500 in sponsorships to date. There is
$140,500 remaining in the budget for this fiscal year.
2014 Riverside Riverfest Members of the Riverside Riverfest Committee and O’Neill Communications
Funding Request presented the plan for the 2014 Riverside Riverfest. The full presentation is
attached to the minutes.
The Riverfest Committee asked the Tourism Commission for feedback on
the event. Below is a summary of the comments:
-Parking is the biggest issue with have the event in the park. It’s
challenging to increase the attendance without creating a negative
parking experience for the attendees.
-Riverfest is very similar to other events in the Northland. How can
we differentiate this event?
-Is there a way to leverage the high school to create more of a
community connection and increase attendance?
-The layout needs to make it feel like there is a lot going on in the
park. It’s been too spread out in the past.
-The schedule has been light in the afternoon. The event needs to
have one or two things going on at all times.
The Riverfest Committee asked for $100,000 in Tourism Funding for the
2014 event. This additional funding would help cover the cost of a
professional event planner (O’Neill Marketing). The Tourism Commission
requested that Riverfest consider bringing on a professional to assist in the
2013 funding cycle. The Tourism Commission and Riverfest Committee also
discussed expected outcomes for the 2014 event. These conditions should
be met in 2014 in order for Riverfest to continue receiving funding at this
level in the future:
-7,500 attendees
-No parking issues
-A marketing “buzz” about the event Metro-wide
Commissioner Pietsch made a motion to approve a $100,000 sponsorship
for Riverfest. Commission Goering seconded the motion. All voted in favor.
The motion passed.
Operation Upstream Hauck briefed the Commission on the City’s Operation Upstream initiative.
This program will be a grassroots effort to create surprise and delight
throughout the City that will result in an engaged and attached community.
The City will provide $5,000 in a micro-grant to the initiative and requested
that the Tourism Commission provide a matching grant in the same
amount.
Commissioner Rule made a motion to approve $5,000 in funding for
Operation Upstream. Commissioner Pietsch seconded the motion. All
voted in favor. The motion passed.
2014 Meeting Schedule The Commission would like to meet every other month moving forward in
2014. They would also like periodic updates via email about the events
which received a sponsorship. The next meeting will be in April 2014.
Adjournment – 8:18 p.m. Commission was adjourned.
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