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HomeMy WebLinkAbout2014-10-20 Tourism Commission Minutes (2) TOURISM COMMISSION RIVERSIDE, MISSOURI, Monday, October 20, 2014 at 6:00 p.m. At 6:02 p.m. on October 20, 2014, the Tourism Commission for the City of Riverside, Missouri, met in the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri. Answering roll call was Lori Locke, Jennifer Goering, Hope Carriger, and Julie Rule. Meredith Hauck, Director of Administration (recorder), was also present. Alderman Aaron Thatcher was absent. Motion to Approve Commissioner Goering made a motion to approve the minutes from August Minutes 11, 2014. Commissioner Rule seconded the motion. All voted in favor. Motion passed. Riverside MusicFest The Commission discussed the outcome of the 2014 MusicFest event. Update Hauck reported that the event organizers felt that they met the first two goals provided by the Tourism Commission: no issues with parking and creating a marketing buzz. The Commissioners agreed. Commissioners Goering and Locke expressed that they were disappointed with the new logo and wanted to know if the MusicFest Committee was presented with multiple options. Hauck reported that the official attendance count for the event was 5,000 people, which was less than the Tourism goal of 7,000 people. She explained that the park looked fuller than it had at any past event though and the Chamber reported that it made twice as much money as it had in the past, so there may have been some inflation in the previous attendance figures reported by Riverfest. The Commissions said they were pleased with the number of people in attendance. The Commission also discussed the change from the traditional “Riverfest” feel. They appreciated the Tourism focus but would like the City and/or Chamber to explore also offering a free, family-friendly event. One suggestion for the 2015 Music Fest is for them to charge admission. Hauck requested that the Tourism Commission provide some direction on what level they would be interested in funding the 2015 Music Fest so she could report that information back to the event organizers. The Commission agreed that they would be interested in the $30,000 to $50,000 level. Brainstorming The Tourism Commission brainstormed potential projects that they would be interested in funding over the next year:  Trail Wine Walk  Red, White and Brews – bands, beer/wine tasting, a tie in with the Forth of July  Capitalize on YMCA Partnership  Add a Winter Kick Off inside at the Community Center  Promote the trails network  Partners with fitness and running clubs to bring people to Riverside  Build a larger event with Escapist  History of Riverside trails/biking tour – maybe with stamps you can collect along the way to redeem for a prize  Build Lewis and Clark history in community (map, more signs, etc.)  Market Riverside history to schools  Add history promotional materials in City Hall  Explore ways to help acquire Gary Brenner’s artifacts  Art Commission  Partner with local businesses to grow existing events (like the Red X Wine Tastings)  Including info about award-winning businesses in City marketing materials  Build the Chamber connection – including potentially funding part of a Chamber staff person’s salary  “Communiversity” classes in Riverside – connect with local businesses to give behind the scenes tours, etc.  Increase partnership with Briarcliff  Outdoor movies  Riverside Gift Card Packages Tourism Commission The next Tourism Commission meeting will be on December 8 at 6 p.m. Meeting Schedule Adjournment – 7:13 p.m. Commission was adjourned by unanimous consent.