HomeMy WebLinkAbout2014-12-08 Tourism Commission Minutes (2)
TOURISM COMMISSION
RIVERSIDE, MISSOURI,
Monday, December 8, 2014 at 6:00 p.m.
At 6:02 p.m. on December 8, 2014, the Tourism Commission for the City of Riverside, Missouri, met in
the Board of Aldermen Conference Room at City Hall, 2950 NW Vivion Road, Riverside, Missouri.
Answering roll call was Alderman Aaron Thatcher, Commissioners Hope Carriger, Lori Locke, Jennifer
Goering, and City staff member Jackie Carlson, and Stacey Rasco (Scribe) were also present.
Commissioner Julie Rule was absent.
Motion to Approve Commissioner Goering made a motion to approve the minutes from
Minutes October 20, 2014. Commissioner Carriger seconded the motion. All voted
in favor. Motion passed.
Riverside MusicFest Final Holly Phillips and Keli Wenzel presented the highlights from the 2014
Report
Riverside MucicFest Final Report. Overall they believed that the event was a
success and met the goals challenged by the Commission. The RiverFest
Committee completed two different surveys, pre and post MusicFest. In
the future they would like to do an information booth for Riverside
promotion. The event was scaled back to a one-day event. Launched a new
website and increased social media as well. For future events the
committee would like to have a block of rooms reserved at Argosy for
attendees. This will allow for better tracking of the local impact from the
event.
2015 Tourism Grant The Tourism Commission reviewed the following grant applications for
Applications 2015.
It was noted that $175,000 is available for grants this next year with over
$256,000 requested. The question was posed as to how much money was in
the reserve fund. Commissioner Goering believed it was nearly $300,000.
The Commission discussed the 11 applications. As they went through the
list they identified top priorities and established the grant allocation for the
top 6 applications. The other 5 applications were ranked 1-5, with 1 being a
higher priority. Funding was then determined for each of the 5 remaining
applications.
General Comments:
-The Tourism grant should be utilized to help initiate an event, not act
as a continuous operating revenue source.
-Organizers should work to grow annual events and increase
sponsorships.
-Applications should include a detailed budget, identifying specific
items that Tourism dollars will fund. Utilizing tourism dollars for
items like marketing and advertising are more favorable.
-Funding preference is given to events that are easily accessible to the
public (i.e. – free or minimal cover/registration fees).
Platte County Extension – Northland Ethnic Festival
Asking $2000 (granted)
o
Trying to grow event
o
Unique
o
Attendance not the biggest but over 1000 (most not from
o
Riverside)
Good ROI
o
City of Riverside – Historical Marker Trail Sign
Asking $3000 (granted)
o
A focus for future activities
o
Good ROI and one time opportunity
o
Park Hill South Student Council – Bell Tower Charity Run
Asking $9000
o
What is the cost per runner, sponsorships, expenses, etc?
o
Bell Tower on School property; is it a landmark for Riverside?
o
Needed more info
o
Ranked #3, (granted $4,500)
o
Heart of America Shakespeare Festival – Team Shakespeare
Performance
Asking $10,000
o
Ask them to start finding other revenue sources
o
Grant to go to marketing and advertising to grow attendance
o
Level attendance (800-1500)
o
Want to see more advertising in 2016, less grant monies should
o
go for managers/designers
Ranked #2, (granted $8,500)
o
Genuine GMC Truck Club of KC – Midwest All Truck Nationals
Asking $10,000
o
Has grown year over year
o
Gave $5000 last year
o
Granted $6000 this year for marketing, advertising, materials
o
Lewis and Clark Trail Heritage Foundation, Inc – Lewis and Clark
National Convention
Asking $13,640
o
Re-enactment open to public?
o
Advertising to whom?? Must open to public and advertise the
o
re-enactments publicly.
$350 registration fee is high and limits public attendance
o
Granted $5000 for meeting space. Possible increase if re-
o
enactments are open to the public
Ranked #4
o
Kansas City Scottish Highland Games & Celtic Festival
Asking $10,500 (granted)
o
Statistics are good
o
Growth over and over
o
Unique event
o
Park Hill South Student Council – Missouri Association of Student
Council State Convention
Asking $18,000
o
What is the public piece?
o
Students are staying in homes in Riverside
o
Ranked #5, (granted $5,000)
o
Attache International – Dust Bowl Jamboree
Asking $19,850
o
Organizer will give 110%, he has put on other events and done
o
well
Bluegrass bands and car show (Model A)
o
First time event; like that it’s something new in Riverside
o
Granted $18,200
o
Riverside Area Chamber of Commerce – Full-time staff position
Ask $50,000
o
Cannot guarantee grant will be there year to year
o
Where is the economic development in this request
o
Possibly for Chamber to be more involved in MusicFest
o
Ranked #1, (granted $35,000)
o
Would need goals for 2016 and need to consider Tourism ROI
o
Riverside MusicFest
Asking $100,000
o
Collect a fee for the headliner act
o
First part is free RiverFest, second part is MusicFest for a fee
o
Want to see growth from other sponsorships
o
Potential help from Chamber position
o
Granted $77,300
o
Tourism Commission The next Tourism Commission meeting will be on February 9 at 6 p.m.
Meeting Schedule
Adjournment, 7:20p.m. Commission was adjourned by unanimous consent.