HomeMy WebLinkAbout2020 tourism sponsorshipCITY OF
RIVER_SIDS
MISSOURI
UPWeam from ordinary,
2950 NW Vivian Road
Riverside, Missouri 64150
DATE: 12/13/2019
TO: Brian Koral, City Administrator
FROM: Lori Boji, Recreation Manager
RE: 2020 Tourism Sponsorship
The Tourism Commission has approved the following sponsorship:
Organization: Riverside Area Chamber of Commerce
Project: Employee Full -Time Executive Director & Events Management
Amount: $81,000
Address: 2950 NW Vivion Road
Riverside, MO 64150
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MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this bth day of
January, 2020, by and between the City of Riverside, Missouri Tourism Commission
("City") and the Riverside Area Chamber of Commerce ("Tourism Service Provider').
WHEREAS, the City receives tourism tax revenues which are to be used to
Promote tourism; and
WHEREAS, the City's. Tourism Commission solicited.. applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to continue to secure a full-
-time staff position to focus on increasing economic and tourism related activity within
Riverside and expand the public's awareness of the City's unique events, activities;
amenities and businesses.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service provider shall continue a full -time -staff position which will focus -
on increasing economic activity and developing strategies to expand tourism efforts.
2. The Tourism Service Provider will coordinate four (4) tourism related events that aim
to attract visitors to the City. The parties agree to work in good -faith on any changes to
the event schedules and different or additional events that may be added.
3. By December 31, 2019, the Tourism Service Provider shall submit a completed. City of
Riverside Tourism Commission Final Report form. - -
4..The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $81,000.00 to continue employment of a full-time staff
position and to coordinate 4 tourism related events.
City of Riverside Tourism Commission: Riverside Area Chamber of Commerce:
By: n, / �,
�-- By: �f
Name:C - ../ `, Name: f7I o-n
Title: e r L �:. Title:__ j5 je L -1 iv L t%, Pe cA, r
Date:13 ,20/9 Date: ta-��34 i
CITY of
<cRl\/ERS
MISSOURI
Uk". flm of '.'
TOURISM COMMISSION MEETING
RIVERSIDE CITY HALL
2950.NW VIVION ROAD
RIVERSIDE, MISSOURI 64150
AGENDA
NOVEMBER22,2019
1:00 P.M.
1 Call to Order
2. Approve Riverside Chamber of Commerce sponsorship funding for$81,000
3. Other Business
4. Adjourn
7
Lon Baji
ATTEST: Recreation anager
Posted 11/19/2019
I. Cover Letter: Project Narrative
a. The Riverside Chamber of Commerce Is submitting this proposal for 2020 sponsorship funding in the
amount of $81 to assist in funding a full-time staff person to assist the Chamber in conducting
four tourism related events and additional Chamber member events. The events are as follows: Loud
and Local, Tour De Platte, Carved, Riverside Holiday Lighting, member business event,. The funds will
also allow flexibility for the Chamber to explore other events In which to host or support In order to
bring tourism to Riverside. As the Chamber is a membership -based organization with a volunteer board,
the only way to facilitate these events is with a full-time staff person.
In 2019 the Chamber received $81,000In order to help aid the Chamber in its efforts to hold five
community events and to hire a full-time staff person to manage and direct Chamber events and
members.
We have continued to grow our membership. We have hit the 100 member mark and continue to keep
current members involved. Attendance at Chamber events has steadily grown throughout the year. We
have also seen increase in outside involvement at Chamber events. Local businesses have become
engaged; many participating in the tourism related events creating the desired connection between
visitors and local businesses. The Chamber has created additional awareness of Riverside and its
businesses. We have also developed relationships with neighboring organizatlons and other non -profits
to better serve our community.
b. The Chamber is growing, not only In membership, but with involvement in the community as we
make more connections to bring more awareness and people to Riverside, Missouri. Connecting
members as well as bringing new and returning visitors to the community provides increased awareness
of local businesses and the community's unique assets. The Chamber wishes to continue the -
Commitment of coordinating or enhancing community/tourism Influenced events for opportunity of
business exposure to our members, and attract more visitors to the city.
The Chamber has partnered with Briarcliff Business Partner Alliance to increase networking
opportunities for our members. Together we hold a monthly networking lunch and a morning coffee
that continues to grow and attract new attendees.
Low music event. Th
In May 2020, the Chamber Plans to hold the second annual Loud & is event
celebrates [owl musicians, local vendors, and local artists. This evert will be a showcase of all things
local. This event will be held at Renner Brenner Park and will close down a section of se of all
City Hall
In order to attract outsiders to the heart of Riverside. We plan to use as many Riverside vendors and
businesses possible. Last June 2019, we held the first Loud & Local and while the event was successful
logistically the attendance lower than what we had expected. We believe the lack of attendance
was due to two main components. One, we chose to hold the vent on a date that conflicted with
Boulevardia. Two, our marketing strategy was not conducive to the event or crowd we were trying to
attract. We plan to tackle both of these issues for 2020 by changing our date and using a new strategy
for marketing.
In June of 2019 the Chamber partnered with Platte County Parks and Recreation to hold the fourth
annual Tour De Platte. The Chamber was in charge of organizing and executing the after party where
breakfast was served once riders returned. Despite rain and location change due to flooding, the event
attracted about 50 riders, we expect to double the 2020 attendance, weather & park construction
permitting.
In October 2019, the Chamber hosted a Halloween extravaganza, Carved, at the waterfall off Platte
road. Carved was a themed attraction with magicians, face painting, fortune teller, fire perfomers, stunt
women, balloon twister, ghost stories, a DJ playing Halloween themed music, beer and food,
jack-o-lantern trail, and a haunted trail. We had an amazing turnout of over a thousand attendees with
600 of those attendees participating in the haunted trail. We also received very positive feedback from
those who attended. We plan to host this event againl
In 2020, the Chamber plans to hold a few small member networking/business workshop events. These
will be small pop up events held at various locations in Riverside area. A couple example of these small
events is a sales workshop for members and a business expo. We will also join with members to hold
these events in order to highlight our members and assist with their connections to the community.
In addition to the events, the Chamber Is planning to revitalize our efforts with E.H. Young (construction
permitting) in organizing monthly yoga in the park events during the appropriate seasons. We have
connected with In Bliss Yoga to provide these classes.
The Chamber also holds two monthly luncheons and happy hour networking opportunities for members.
We plant o add a speed networking coffee for 2020.
c. Describe your organization or business. Include a general description of the mission of the
organization, how the project relates to that mission and how the organization is poised to successfully
implement the project.
The Riverside Area Chamber promotes positive relationships amongst the business and general
community by connecting large and small business owners, referring contacts, attracting more
customers, and promoting business to community members. The Chamber has increased events in
Riverside and will continue to recruit members, which in return, Increases awareness and attracts more
people to the area.
This growth, outreach and continued growth is only possible by maintaining a full-time staff position. A
staff member is necessary to build and maintain relationships, create marketing campaigns, and
coordinate events and efforts to benefit both the businesses and community.
d. Who is the target audience for your project? How will you inform them of the project? Estimate the
number of individuals you will reach.
Target Audience, Riverside Area Chamber of Commerce- We are targeting business representatives in
the immediate and surrounding community of Riverside, Missouri for membership, and general public
for event participation and attendance. Email invitation, direct mail, and social media reach on top of
occasional fliers, newspaper/magazine ads, and phone calls are how the Chamber reaches others for
participation.
Target Audience, our special events will offer different opportunities for the community to attend
events that appeal to their interests. Loral businesses will be utilized for the food, entertainment, etc.
where available to highlight Chamber business members and continue business recognition to Riverside.
2. Project Evaluation- Provide a description of the evaluation procedures used throughout the project to
quantitatively measure the success of the project. Suggested measures include: attendance count, zip
codes of attendees, details of advertising plan including placement details and number of impressions,
and any other measures routinely used by your organization to measure success.
Social media platforms (Facebook, Twitter, Linkedln, Instagram) have an implemented analytic to track
impresses and active followers and provide updates periodically as requested. These provide location
demographics for the audience. As for print media, with direct mail we can specifically target
communities as recommended for genres. We can provide these specifics as they approach. Billboard
companies provide their car reach per location as requested. For general admission attendees, most
ticket sales sites offer a way to keep track of location Information (small details such as possibly a zip
code) as desired or recommended by the Tourism Commission.
3. Project Budget "See attached.
4. If not -for -profit, include a list of all officers and board members and 501 incorporation papers or
copy of the annual report filed with the Secretary of State.
2020 Board of Directors
President of the Board: Shelbi Neel, Farmer's Insurance
Past President: David Sims, Ameriprise Financial (Non -Voting)
Vice President: Melinda McCombs, Ranger Trophy
Executive Director: April Roberson
Treasurer: Tammy Moody, Bankl iberty
Secretary: Sarah Wagner, City of Riverside
Board of Directors:
Jennifer Enna, City of Riverside
Tyrone Myrick, Argosy Casino Hotel & Spa
Lauri Cline, Briarcliff Dental
Diane Smith, Diane Smith Insurance
Gabriel Barnes, RevKick
Thomas Hershewe, Hershewe CPA
laure Christensen, Park University
Niki Bradshaw, Eastbrook Properties
Keith Payne, City of Riverside Fire Department (Non -Voting)
City of Riverside' Tourism Enhancement Grant'
Application hover Sheet
Project Information
R&-O:G\C AYeaL C,tna-w.teer oe- Cnm as rr> Fve %ds 4k.Ac. is A t�.l eS beef l.n1
Project Name
Are- Ct& ... L.s o4' Cx, m
Organization
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Des
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Dmates (if event) tocetton (ff ever) �r
Contact Information
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Contact Name
t`�.jzt'S:dz-�oclr.Gr.Ve�C�jrto:,\•Goi`1 ��I(s� 741-�19�5
Email Address Phone
�245o NW Vivton eA�: j�S�e, }{L� u tisc
Address + City/State/Zip
Funding Request
(it,o0D a (ICJ V\, 0 00,Oo
Amount Requested Total Project Cost
I hereby certify that. to the best of my knonAedge, the information submitted In this packet is true.
ContacrSmknfure Date
Please submit this cdversheet and the
application components to:
City of Riverside
29SO NW Vivian Road
Riverside, MO 64150-
CITY OF
yI R
MISSOURI
Up.m r..,&i ,
Riverside Tourism Enhancement Grant Application - 2017
I. Coder Letter: Project Narrative
a. Provide a brief project overview, Include the number of years the project has taken place and if Tourism
funding has been received in previous years. If funding has been received, include the amount(s).
b. Address how the project addresses the Tourism Commission goals. Please be as specific as possible.
c. Describe your organization or business. Include a general description of the mission of the organization, how
the project relates to that mission and how the organization is poised to successfully implement the project.
d. Who is the target audience for your project? How will you inform them of the project? Estimate the number
of individuals you will reach.
2. Project Evaluation
Provide a description of the evaluation procedures used throughout the project to quantitatively measure the success
of the project. suggested measures include: attendance count, zip codes of attendees, details of advertising plan
including placement details and number of impressions, and any other measures routinely used by your organization
to measure success.
3. Project Budget
Please complete the two attached budget forms (Project Budget form and Budget Explanation form) in their entirety.
The budget will be judged on its completeness and if costs are reasonable and well -researched. A list of eligible and
ineligible expenses is included in the Riverside Tourism Commission Funding Guidelines (pg 8). Please provide a
budget explanation for each category where tourism funds will be used; multiple Budget Explanation forms may be
necessary.
B. 0 not -for -profit, include a list of all officers and board members and 501 incorporation papers or a copy of the
annual report filed with the Secretary of State.
5. If for -profit, include a statement detailing why this project differs from normal businesses activities and should be
considered a tourism program.
Applications will be reviewed by the Tourism Commission and evaluated on items such as:
Supports goals of the Tourism Commission
— Increase the number of first-time visitors to Riverside, the number of return trips of current visitors, and/or the
length of visitor stays
— Expand the visiting public's awareness of Riverside's unique history, events, activities and amenities
— Generate significant research -based return -on -investment for Riverside's residents and businesses
Potential for positive return on investment
o Completeness and thoroughness of application, including budget portion
In addition, applications will be considered in relation to the other projects that have received funding in that fiscal year in
order to promote a diverse offering.
Riverside Tourism Enhancement Gam Appliatlon -2017
City of Riverside Tourism Enhancement Grant
Application Component- Project Budget
Projected Revenue
Admission Fees
Overall Project
Concession/Souvenir Sales
�-S, 00
Fundraising
�' ' 00
Memberships
Business/Corporate Contributions
O. coc
Foundation
°
Individual Contributions
Other Governmental Contributions
Other (please specify):
Other (please specify):
Other (please specify):
Requested Riverside Sponsorship Amount
Total Income
1 "CD' o0
Staff Salary
Sponsorship Specific*
Overall Project
Contracted (or other) Salary
6, oSG - 00
OSO . r; o
Entertainment
5-
e o
Legal/Insurance/Banking
S6,0n
Supplies/Materials
Pasta e
o • �'�
Dc , op
Equipment Rental
Space Rental
Travel
Utilities
Advertising/Marketing/Design
Printing
700 no
Other (please specify):
Other (please specify):
Other (please specify):
Other (please specify):
Other (please specify):
Total Expenses
C104
`Sponsorship Specific: indicate items that will be paid for using Riverside Tourism Funds. A list of eligible expenses is
included in the Funding Guidelines packet.
Riverside Tourism Enhancement Grant Application - 2017
Fill out a budget explanation table below for each category from the "Expenses" table on the Project Budget sheet
where tourism funds are planned to be used. Make sure you are only planning to use grant funds to cover eligible
expenses. r-.—_.._....._.._..._.__... _....
category should match wh,l , listed on the "Expenses" table
Expense Category:
Equipment Rental
Sponroship Specific
Expenses:
$1,500
Overall Project Expenses: $1,500
planation:
....._.__....__._.__...... __.
!
4-10'x 10'tents:$1,000
7 sponsorshi i Iodide
plant
Itemize expendkures
j and_provide arty
I 3P large $400
you
expenses you plan to paV for from Tourism
1 Pay from
otherrelevent
Portable hand Funds. Your overall project expenses in this !
i 2portable hand washing stations:$100 ! I
details.
;
i category may he more if not all expenditures j
I are being covered by gram funds. Make sure i
i these match Project Budget. i
Expense Category:
Sponsorship Specific
Expenses:
.3(¢ 1 O50 , occ-%
Overall Project Expenses: aG
4,
Explanation:
$a>t 6,3L oSo
r "'t �o Gou zr j -+'roll. �+.•.z. e...Ple�ce.
60V 1`515 o.-t Y ? 7oc
twwre8x- c run �lawyv(+er- a..ot 4d
Ah*'I M.3-,fzn9e-it5
pl•r.r r 4r-e �.+k cc[l evewts.
- Gvrws�'SSa,• or1 fa'cvz+iiccl rVpcjecy-5
— Nb1-,JG.'�elMa C.tr*nk +0 m. er Co>t
aL- Ivn GI.dS a..d b-tte-r .,¢tur,.t=.�.Jr
Expense Category:
�Y+..tde8 etJc.-rt> r[u,.Ct o..d
hi v:s%bIc ;n co�p:4iz,
Sponsorship Specific
O
Expenses:
�,5� �50• oo
Overall Project Expenses: �, '7 50 • o0
Explanation:
Lt d<lcral o.tu5;uanS
— +�5 , rj 00.po
-rovr/De V,-4le..
fio%(�zr Li''iryiJ Al_-d rctl+Mrocx _ $ I,SDO.
G�rpcd 7mrJrne S
Oo
kNcr�
Oct. o0
P9t.ji G7M1{nljoa, fw �5i•er\
Expense Category:
Sponsorship Specific p
Expenses: 01 5 i> Overall Project Expenses: i I r $ On , pp
Explanation: Lood s l.oc
` �"St $evt,=gam tv� lt[.5/ i,,rciYba+As/Ye/.. >ar-rs/ 1,�-!ter*tee
'rcvt`-` F� Pl.c{ie-J%rcvl-5, C5, [o-tCrc, x PsJ Ax�.`n5, s:Ox's -� 375.""- qi �/sZ5•c
't'bj'o-aJ Lv�ItiCh rJ �jLi�4iFJ Su�hYS it Y;l ut.F[5 - S,rjD•DD
CatrVedtr'-tb:l,b a� Fvd63 r s�ai•sr trucrs
%uenS - Clt�rr 4.r MwN✓•(+� fv,.r�en a, sv.".lur s Ila prr ,y,nrs Jv itirNreJ
tA.zxn� a W i .7, aoo..
Riverside Tourism Enhancement Grain Appllotlori-703i `zj'd°`i5 -POtjz�`rs,• rJ=: iG3A, s�5 {( g� � a
CIty of Riverside Tottr4sm Enhancement Grant
Application Component Budget Explanation
Fill out a budget"planationtable below for each category from the "Expenses- table on the Project Budget sheet
where tourism funds are planned to be used. Make sure you are only planning to use grant funds to cover eligible
expenses. I ........ _......... _..._._........_._... _.... ..._,..._..._..._.............. _..... ...._
Category should match what's listed on the "Expenses' table
Expense Category: Equipment Rental
Sponroship Specific
Expenses: $1,500 Overall Project Expenses: $1,500
Explanation: .., !...
_....__._.._......—.___._.._...__.�.—......,
4— 10'x 10'tents:$1,000 I Sponsorship specific Expenses only include ,
jt__.........xpen_...__._t pe Y P pay for from Tourism i Itemize expenditures I 3 large spot lights: $400 j expenses you Ian to
i and provide any Funds. Your overall project expenses In this
I other relevant j 2 Portable hand washing stations:$100 ! category may be more if not all expenditures
1 detalls. I i are being covered by gram funds. Make sure
5--.•—..—..—...._.__i ? these match Project Budget I
Expense Category: ��,uir1 x.•en'f" ac.en
Sponsorship Specific
Expenses: 19 t/ S0.00 Overall Project Expenses: a / cusp
i
Explanation: 1, ood r Loc.o.l S, tAbIcS, c-6ctr5, 5}"$c-jSoU,,, g l�JL
,
1[e,6oc.. o
Tc�i' fie. �la'ilC _ .j.e., is ,-1<..bla. s, ck...Pr — $ 3 75 • oc
j+elctlaJ L:y)•.t,�� - Nol.� Decor t 5.-wi-.�xFtEr.s - �50�•�
Carved - To•ji't 7, t-;�kY,;,�v8`^4"at-�fs, 9-o-I.lcs, cM,.�. s,tutt5 -y 1,47'
Expense Category:
Sponsorship Specific
Expenses:
Explanation:
Expense Category:
Sponsorship Specific
Expenses:
Explanation:
1� 760 , o o Overall Project Expenses: 3 1 3 75. Oo
`,obi( C. Loc 41,— ()Jeto�+ie-, sa.�j ja, Fen* cklffs, 7ija'J.-iltyoo.c
l�l..d� a;�kb�ry - 3ocral rtrol�., {ytts- �So.co
Cccrucd — Wglrr�%-Iso�t�l r•�:,lr.�� r�ty.+ fl�ars, s;�,ra�e-�7�
Overall Project Expenses:
Riverside Tourism Enhancement Grant Application - 2017 4