HomeMy WebLinkAbout2023 Tourism SponsorshipCITY OF
RIVERSI
MISSOURI
Upstream from ordinary.
2950 NW Vivion Road
Riverside, Missouri 64150
DATE: 1/6/2023
TO: Erika Benitez, Finance Director
FROM: Lori Boji, Recreation Manager
RE: 2023 Tourism Sponsorship
The Tourism Commission has approved the following sponsorship:
Organization: Riverside Area Chamber of Commerce
Project: Employee Full -Time Executive Director & Events Management
Amount: $81,000
Address: 2950 NW Vivion Road
Riverside, MO 64150
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MEMORANDUM OF UNDERSTANDING
THIS MEMORANDUM OF UNDERSTANDING entered into on this 6TH day
of January, 2023, by and between the City of Riverside, Missouri Tourism Commission
("City' and the Riverside Area Chamber of Commerce ("Tourism Service Provider").
WHEREAS, the City receives tourism tax revenues which are to be used to
promote tourism; and
WHEREAS, the City's Tourism Commission solicited applications from
interested groups for projects to promote tourism; and
WHEREAS, the Tourism Service Provider desires to continue to secure a full-
time staff position to focus on increasing economic and tourism related activity within
Riverside and expand the public's awareness of the City's unique events, activities,
amenities and businesses.
Now, therefore, in consideration of the mutual covenants and agreements set forth
herein, the parties agree to the following:
1. The Tourism Service Provider shall continue a full-time staff position which will focus
on increasing economic activity and developing strategies to expand tourism efforts.
2. The Tourism Service Provider will coordinate two (2) tourism related events that aim
to attract visitors to the City. The parties agree to work in good -faith on any changes to
the event schedules and different or additional events that may be added.
3. By December 31, 2022, the Tourism Service Provider shall submit a completed City of
Riverside Tourism Commission Final Report form.
4. The City agrees to provide Tourism Fund financial assistance to the Tourism Service
Provider in the amount of $81,000.00 to continue employment of a full-time staff
position and to coordinate 5 tourism related events.
City of Riverside Tourism Commission:
Br al,r.
Name: to,,
Title: Reyuatiu /14qu- V
Date: I ZG �`z3
Riverside Area Chamber of Commerce:
By:
Name: Apt '
Title: Exe-d-f."c prcctnr
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9
RIV MI E MA
1. Cover Letter: Project Narrative
a. The Riverside Chamber of Commerce is submitting this proposal for 2023 sponsorship funding in the
amount of $81,000.00 to assist in funding a full-time staff person to assist the Chamber in conducting
tourism -related events and additional Chamber member events. The events are as follows: Riverside
Carved, A Riverside Christmas, and business community events including a large business
retreat/workshop. The funds will also allow flexibility for the Chamber to explore other events in which
to host or support in order to bring tourism to Riverside. As the Chamber is a membership -based
organization with a volunteer board, the only way to facilitate these events is with a full-time staff
person.
We have continued to grow our membership. We currently have 110 members and continue to keep
current members involved. The business events we have had have been well attended, but a request for
more large-scale business events has been expressed by our members. We have also seen a steady
amount of outside involvement at Chamber events. Every year the participation of local businesses has
become more engaged; especially with our large events, Carved, which brought in the help of Kansas
City Aerial Arts, Exposure Talent actors, and many other local artists. The tourism -related events have
aided in connecting visitors and local businesses. The Riverside Chamber also continues to grow
relationships with neighboring organizations and other non -profits to better serve our community.
b. The Chamber is growing, not only in membership but with involvement in the community as we make
more connections to bring more awareness and people to Riverside, Missouri. Connecting members as
well as bringing new and returning visitors to the community provides increased awareness of local
businesses and the community's unique assets. The Chamber wishes to continue the commitment to
coordinating or enhancing community/tourism-influenced events for opportunities for business
exposure to our members and to attract more visitors to the city.
In Spring 2023, the Chamber is planning to organize a Business related retreat and workshop for
members and non-members. Our goal is to offer businesses an opportunity to grow, connect, educate,
and improve their businesses. This will be a multiple -day event. This event is still in the planning stages,
but we plan to bring in big influencers and prominent speakers/motivators.
In October 2022, the Chamber hosted our Sth annual Halloween extravaganza, Carved, at Renner
Brenner Park. Carved was a themed attraction with magicians, face painting, fortune tellers, fire
performers, stunt women, beer and food, a kid's spooky trail, and a haunted trail. This year we
combined our event again with the City's Trunk or Treat event. We had a great turnout as usual. As I
stated before, this year we partnered with Kansas City Aerial Arts, Exposure Talent actors, and many
other local artists. These partnerships took our event to a professional level and provided our attendees
with a unique experience. We sold out the trail and have now decided to add a second day to this event.
This is a popular event and we expect it to grow every year. We also received very positive feedback from
those who attended. We charged for the haunted trail, had various sponsor levels, and sold beer and
concessions. Due to some added expenses that we planned for and were essential to taking this event to
the next level, we only made back half of what we spent. We think we have set up the event in a way this
year that will put us in a more profitable state moving forward. We plan to host this event again in 2023
and will use tourism funds to improve this event and make it a multiple -day event.
In December 2022, the Chamber plans to partner with the City of Riverside to host A Riverside
Christmas. The event will include Christmas photo scenes, a Santa visit at the North Pole, hot chocolate
and cookies station, a food truck, and music! This will be a free event for the community. We enjoy
partnering with the City of Riverside to host this intimate community holiday event and plan to be a part
of it again in 2023.
In 2023, the Chamber plans to continue to host a few small member business community events in
addition to a large business workshop. These will be small pop-up events held at various locations in the
Riverside area. A couple of examples of these small events will include Trivia nights, Speed networking,
mock Casino night, mini -golf, etc.. The purpose of these events is to create a relaxed and fun atmosphere
for our business community to connect and build stronger relationships. We feel when it comes to
connecting and referrals that people are more willing and successful at referring friends or those they
know beyond just a business card. We want to grow the relationships of the business community. For
the large business event we will host at a large event space such as Argosy and focus on business
development workshops and speakers
In addition to the events, the Chamber hosted 6 Yoga in the Parks at E.H. Young taught by In Bliss Yoga.
This event brought out about 10-30 attendees each time. The Chamber is planning to organize monthly
yoga in the park events during the appropriate seasons in 2023. We have connected with In Bliss Yoga to
provide these classes.
The Chamber also holds monthly coffees, luncheons, and happy hour networking opportunities for
members. We plan to add more networking opportunities for 2023. We hope this next year will be full of
new opportunities to connect and grow!
c. Describe your organization or business. Include a general description of the mission of the
organization, how the project relates to that mission and how the organization is poised to successfully
implement the project.
The Riverside Area Chamber promotes positive relationships amongst the business and general
community by connecting large and small business owners, referring contacts, attracting more
customers, and promoting business to community members. The Chamber has increased events in
Riverside and will continue to recruit members, which in return, increases awareness and attracts more
people to the area.
This growth, outreach, and continued growth are only possible by maintaining a full-time staff position.
A staff member is necessary to build and maintain relationships, create marketing campaigns, and
coordinate events and efforts to benefit both the businesses and the community.
d. Who is the target audience for your project? How will you inform them of the project? Estimate the
number of individuals you will reach.
Target Audience, Riverside Area Chamber of Commerce- We are targeting business representatives in the
immediate and surrounding community of Riverside, Missouri for membership, and the general public
for event participation and attendance. Email invitations, direct mail, and social media reach on top of
occasional fliers, newspaper/magazine ads, and phone calls are how the Chamber reaches others for
participation.
Target Audience, our special events will offer different opportunities for the community to attend events
that appeal to their interests. Local businesses will be utilized for food, entertainment, etc.
2. Project Evaluation- Provide a description of the evaluation procedures used throughout the project to
quantitatively measure the success of the project. Suggested measures include: attendance count, zip
codes of attendees, details of advertising plan including placement details and number of impressions,
and any other measures routinely used by your organization to measure success.
Social media platforms (Facebook, Twitter, Linkedln, Instagram) have implemented analytics to track
impressions and active followers and provide updates periodically as requested. These provide location
demographics for the audience. As for print media, with direct mail, we can specifically target
communities as recommended for genres. We can provide these specifics as they approach. Billboard
companies provide their car reach per location as requested. For general admission attendees, most
ticket sales sites offer a way to keep track of location information (small details such as possibly a zip
code) as desired or recommended by the Tourism Commission.
3. Project Budget
Our 2023 budget projects a positive revenue in the event all of our events make a profit, though
this is just a forecast as unexpected expenses always occur, sponsorships are not certain, and event
attendance is not guaranteed. We also may have increased expenses on items due to inflation that we
do not yet know of. Our budget does reflect a raise for the Executive Director that took affect in January
2022. We are requesting the grant amount of 81,000 to cover the cost of events and any additional
last-minute events or community involvement. *See attached Budget.
4. If not -for -profit, include a list of all officers and board members and 501 incorporation papers or a
copy of the annual report filed with the Secretary of State.
2023 Board of Directors
President of the Board: Gabriel Barnes, RevKick
Past President: Tyrone Myrick, Argosy Casino Hotel & Spa
Vice President: Ryan Johnson, Service Master
Executive Director: April Roberson
Treasurer: Tammy Moody, BankLiberty
Secretary: Victoria Hewitt, Hillcrest
Board of Directors:
Diane Smith, Diane Smith Insurance
Keith Payne, City of Riverside
Melinda McCombs, Ranger Trophy
Theo Bunch, Cornerstones of Care
Thomas Hershewe, Hershewe CPA
Gina Schnitz, On Q Financial
Niki Bradshaw, Eastbrook Properties
Ronnie Moppin, Contract Furnishings
Open seat not yet decided (will be chosen Dec. 15th)
CHAMBER 2023 INCOME
ADMISSIONS/Tickets
CHAMBER LUNCHEON
$2,000.00
BUSINESSEVENT
$2,500.00
MEMBER EVENT
$0.00
A RIVERSIDE CHRISTMAS
$0.00
CARVED
$32,000.00
TOTAL
$36,500.00 $0.00
Sponsors
AFTER HOURS
$3,950.00
BUSINESSEVENT
$10,000.00
MEMBER EVENT
$0.00
A RIVERSIDE CHRISTMAS
$0.00
CARVED
$20,000.00
TOTAL
$33,950.00 $0.00
)OD/
BUSINESSEVENT
$1,000.00
MEMBER EVENT
$0.00
A RIVERSIDE CHRISTMAS
$0.00
CARVED
$3,000.00
Total
$4,000.00 $0.00
RENEWALS $19,800.00
Total
$19,800.00
GRANT $81,000.00
$0.00
Total $175,250.00 $0.00
Chamber 2023
EXPENSE
Base Salary 552,000.00
Meal & networking expel $1,000.00
Cell Usage $600.00
TOTAL
53 600.00 $0.00
OFFICE SUPPLIES
$1,500.00
STORAGE FAULTY
$2,20D00
DUES/Ma Clh.ber
5500.00
HOTSPOT
5420.00
CUM CARD FEES
$800.00
MISC. AWARDS, ETC
$200.00
COMPUTERS/TECHNOLOGY
5500.00
RENT
$6,000.00
TOTAL
512,620.00 30100
WERSTE
$1,000.00
BUSINESS EVENT
$3,000.00
CARVED
$4,000.00
MEMBER EVENT
$350.00
A RIVERSIDE CHRISTMAS
$0.00
TOTAL
58,350.00 $0.00
BOARD
$2.100.00
EVENTS
51,200.00
TAXES
Sfi,000.00
TOTAL
$9,800.00 $0.00
CARVED
$32,992.00
BUSINESS EVENT
55,000.00
MEMBER EVENS
$4,600,00
A RIVERSIDE CHRISTMAS
$200.00
AFTER HOURS
55.500.00
TOTAL
$48.292,00
CARVED
$5,315.00
BUSINESS EVENT
$5.000.00
MEMBER EVENT
56,000.00
A RIVERSIDE CHRISTMAS
5200.00
AFTER HOURS
LUNCHEONS
$2,000.00
TOTAL
SI8SIS.00 so
CARVED
$18,293.00
BUSINESS EVEM
$3,000.00
MEMBER EVENT
$0.00
A RIVERSIDE CHRISTMAS
$300.00
TOTAL $21593.00
City of Riverside Tourism Enhancement Grant
Application Component - Project Budget
ad Revenue
Overall Pro
on Fees 36,500
Jon/Souvenir Sales 4,000
tion
ial Contributions
overnmental Contributions
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ted Riverside Sponsorship Amount 81,000
9s
Sponsorship Specific'
Overall Pro
lary
52,000
ted (or other)
Salary
4,400
inment
37,992
47,692
isurance/Banking
2,000
9,800
s/Materials
11,315
29,635
ent Rental
18,293
21,593
ental
3,000
9,000
sing/Marketing/Design
4,000
4,500
3,000
3,000
Tease specify):
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Tease specify):
tpenses
59,199
177,220
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Entertainment
37,992
47,692
Overall Project Expenses:
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Legal, Insurance, Banking
2,000
Event insurance
Overall Project 9,800
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CITY OF
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96904
RIVE R51
96904
MISSOURI
104811010
2950 NW VIVION ROAD • RIVERSIDE. MO "150
DATE 01/18/2023
6
B10061-3983
AMOUNT $81,000.00
PAY
---Eighty One Thousand Dollars and 00/100 Cents---
€
RIVERSIDE AREA CHAMBER OF COMMERCE
3
p
VALID AFTER 90 DAYS
TorxE
W
2950 NVIVION RD
siOT
y
,DEa
RIVERSIDE, MO 64150-
0P
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"0091390410 I:101000187t: 14119 1011910"S
CITY OF RIVERSIDE - RIVERSIDE. MD 56169
96904
IENDOR:
00256 RIVERSIDE AREA CHAMBER OF COMMERCE
01/18/2023
Chk#: 9691
)ATE
INVOICE # P.O. #
DESCRIPTION
AMOUNT
L/6/2023
01-06-2023
2023 TOURISM SPONSORSHIP/ TOURISM COMM APPROVE
81,000.00
CHECK TOTAL 81,01D0.00
snx.P..1-1. PRINTED N U$A.