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Home My WebLink About2009-04-13 Tourism Commission Packet~~ ~~~ ~ ~VlYi AGENDA ~:~4 ~~~ ~. Call ~o order ~. foil a~~ ~, A~~rav.~ o~~'e~~~uar~r , ~~~9 ir~u~e~ ~~ `~o~~~~ ~~n~. Updfe 5, H1~lI~C~ ~1~1~ Da~~. ~OII~C~~01~ A~1c'~I1C~ ~~ ~~~~ ~~~ ~7~~.~~ 7, Funding e~uet - ~.maro lug S. FY ~~~~ Tourism omrnis~~a un~.in uideiin~~ D~~cu~~i~r~ 9. .~~~ oumer~~ e~~e~~h ~u~k, o~rd~~a~or of Camun~ca~ior~ and Exte~a~ ,~ff~i~ ~~~~: ~~ osted 041~~1~ 9;~~ a.m. 11V TIs TOUf~l1111 C~lkllfllflSl~N R1VERlDE, IIIll~SOURI Monday, February 9, 2~0~ s:aa p.m. The Taurism Camn~issianfartheC~tyofRiverside, Iissauri, met inthe Baard of Aldermen Conference Raarn at City all, X958 Nw 1livian Raad, Riverside, M~ssauri, an February 9, ~OQ9, at ~:OD p.m. Chair Masan Rule called the meeting to order, Answering roll call were Jerry Pietsch# Dirk van der Linde anal Jason Rule. Randy Rose and Deana winter were absent. Afsa present were IVlered~th Hauck, Carnmunicationsond External Affairs Caard~nator, and bane Henry, Executive Administration Assistant. illlation to approve Minutes of January 12, .ferry Pietsch made a motion to approve the minutes ofJanuary 12, ~~pg ~BQ9, and Jason Rule seconded. Rule and Pietsch voted in favor. Dirk van der~.indeabstained, ~atian carried. Taurism Fund Update Hauck reported that she had updated the tourism fund since the previous commission report by adding projects requesting money that have not been approved by the cornrnission, in order far the camrr~isiantaseethe efl:eatthatfundingthese projectswaufd have on thefund balance, The projects are antheiraenda farapprova~. if afl the projects were funded, available funds in the short term budget would be 48,~a0; in fang term 5~,9~3.9a; ~n grants $70,00, Hauck said that Lang term funding might be recommended far corporation ar ongoing funding requests. Short terra requests could be handfed with grant funds, Rule asked haw much rnaney waufd came in each year and Hauck responded ~5a,00~to ~Da,000 andwhat is not used rolls over. the said it is advisable to spend the money sa that there is not a forge cushion, Rule countered saying that i~ is important to leave carne capacity far future project funding. Rule asked, "what ~s the purpose of this graup~ 11Uhat are the criteria far selectian~" i-lauck said that she agreed that It is time to set ~rlter~a as the vunrd is getting out about the available funding, Pietsch said that an overnight stay at Argosy should be one element. Hauck said that the events need to benefit the city on the bigger picture and that the fund is not in place to benefit the residents directly. one of the main goals is to increase awareness. Pietsch asked if it was important far an ongoing event to demonstrate growth. Rule said criteria waufd be helpf ul when deciding betweencompetfng projects, Hauckwilf pravidethe commission vuith the park Baard standards for events in the parks and the grant committee criteria. Pietsch said that one thing he feels stranglyabout isthat applicants needta be committed tatheirproject before they came to the commission. Hauck added that they need to have made a deposit and reserved the park before seeking tourism funds. Taur~st~ ~o~nissio~ Mutes 2~912~~ Page 1 Tartan Day Scottish Highland ~an~es is requesting X00 to hold an event in the park in April. It is a cultural celebration, a precursor to the Games in June, and it draws about ~~~ people. ~f the 90D request, X300 is far park rental and fi00 far security officers. Van der Linde asked if the commission cauid sponsor ~ events for the same group in one year and Hauck replied that it is possible. Rule questioned whetherthegraup's purpose is to be the city's collector. Piet~ch made a motion to appravethefunding request based unthe infurrnatior~ provided lOy Hauck and Rule seconded. The motion failed with all members present eating against it. Vw Club Car Shaw Hauck explained that this ear show is basically the same as the HPAC Car dhow, but with nu alcohol, little security and na overnight. Mast of the funding will ~e spent far trophies and for marketing. Rule asked fur their budget and Hauck replied that their total funding would care from their request for ~,~00. Pietsch made a motion to approve Vw Club Car Shaw's request far funding and Rule seconded. The n~atianfailed with all members present voting against it~ Diking Fvent Riverside Cyclocrass Festival has requested 00 to help them with their Nuver~ber event. It is an annual event held in EH Young Park for all ages to help prarr~ate the sport of cycling, fitness and competition. The event draws 500 to 700 peapie and has been bald in the park for a number of years, They have a gaud relationship with the city and a goad fullawir~g. The ~a0 vuauld be used to pay far the rent far the park. Rule said it is not expensive, draws people from outside the city and has Riverside in its name. 11an der Linde made a motion to approve and Rule seconded. All voted to approve. Police Awards of Valor Wauck presented the proposal to the camrryission saying that Public Safety Chief Mills and City Administrator David Blackburn were recornmendingthis program tothetuurism carr~missian. Mills isthe X009 president of the Metropolitan Police Chiefs and sheriffs Assaciatior~ whose membership is comprised of the leadership of federal, state and local law enforcement agencies throughout the metro area, They avant to bald their Annual Awards of Valor event at Argosy Casino and Hotel. The Police Credit Uniunwill payfartheawards {G,000~ and ISMBC TV-9 gill make an in~kind donation far advertising and Haws coverage. The group is requesting 1~,D00 far lunches far each award recipient and ore guest, lunches far the agency head ar Mayor far each award recipient, paying far the lifesaving Awards, a weekend stay far the officer of the Year and a guest at Argosy Hotel, and incidentals Hat yet anticipated, It will be done an a reimburset~ent basis su all the money Tourism ommissio~n Minutes Z191Z~~9 Paga ~ may not be expended, The event is open to the public but theyvuill have to pay far their awn lunches. Hauck said that the tourism appeal of the event is that it is high profile and will showcase Riverside and ~rgasy Celina and ~latel. it promotes safety which is a quality of life issue identified by citizens in the ETC purvey. There will be a return on investment from the guests who go on the casino floor. flan der Linde made a n~atianto approve and Pietschsecanded. Rule then asked, "Does who it is influence the decision?" He added that it is a large request far funding far a brief stay and questioned whether it would give the city "a bang for its buck., Van der ~.inde painted to the positive news coverage far Riverside and Pietsch said that it benefits Argosy. The vote was.ierryPietsch-yes, pirk van der ~,indeYyes, and Masan Rule~na. I~atian carried. Riverside BRQf Fireworks Event The first annual Backyard B~~ contest gill take place on dune ~~, ~~D~ in EH Young Pant end will serve as a kickoff event far the two week period during which fireworks can be Bald in Riverside, The event will center on a backyard BBB contest that gill be primarily marketed to Northland businessesend metro public safety departments, although the contest gill he apen to anyone. Dther components of the event include: - lrirewarks display aver the river ca-sponsored by local fireworks vendors A fireworks safety presentation coordinated by the Riverside Eire Marshal R infCatables - Three bands playing from mid-afternoon until the fireworks display R A BBQvendarand Chamber~spansored beertent - parts-related event with the YMCA ~i,e, sand volleyball tournament, softball game, etc. Hauck speculated that the fiD,D~O requested might not be spent. The request is high because there will be no danativns far the first year other than the 7,50Q far fireworks from the vendors, she emphasized that this event is compatible with the larger marketing strategies far Riverside, which include community character, economic development, safety and quality of life. Pietsch made a motion to approve the ~O,Oaa funding request far a RBC~}Firewarks event, Rule seconded and all approved. Matian carried. ~`our~m omm~ssio 1Vf ~n~tes 2~9~~~09 Page 3 Adjau~nment Jerry ~iets~h made a mot~nn to adjourn unt~~ the next ~neet~ng and Dirk van der Linde seconded. AID voted in favor, ~Illntion carved. There ~ri~l he no meeting ~n larch. The next rneet~ng v~~lf he Aril ~3, bane C~enry ~xecut~ve Adrr~ini~trat~on A~~istant Tour~~r~ commission ~~nu~es ~1~1~~09 Page ~ F - ~ ' C~nge to ~au~l ~arnxsla~ ~u~dl~ G~l~ellne ~.. Conflict of Interest taternent.. This section was added to outline a clear process ~f a conflict of interest situation were to arise. ~. Funding Pools Based on feedback from Board of Aldermen, Taurism Gammission mernbe~s and funding applicants, the funding pools were better defined and reallocated to provide better direction on what types of program can be funded and haw much is available in the fund far each category of projects a. Ga% will fund City~sponsored projects: This portion of the fund will priMari[y cover the BBQ Blast Dff in dune and I~iverfest~ir~ September. The indent is that by providing funding at this [eve[, these events will not have to solicit donations. b. ~Ol wii[ fund the Tourism Enhancement Grant Program: This is the same amount originally allocated to this program, although now all outside projects will be directed to ga through the grant process. Mare details ark provided in 5~ below. c. ~f will fund tourism*re[ated marketing projects by the City, Each year, the City will identify marketing opportunities that will target visitors ar potential visitors to the pity, A plan will be presented annually to the Taurism CoMmissian generally outlining the expected expenditures in this area. d. 5% will fund undetermined projects, This pool will be set aside to handle projects that coMe up throughout the year that might not fit in the grant process ar that in order to participate due to time restraints, may need to be funded outside of the process. B, {lnimum and illlaximum Funding Requests. In the original da~urnent~ the maximum amount far funding through the grant process was ~O,D~~. Instead, the Maximum far each project will b~ ~5% of the total project budget to ensure rnat~hing f ends. 4. Applicant Eligibility. Although an emphasis will sfill be placed an not~far-profit argani~at~ans,organization that da not feet the not-for~prafit criteria but feel they have an exceptions[ pra~ect may still apply for funding, in addition to the~standard Taurism Enhancement Grant Packet, these organizations would have to submit in writing a request detailing why the organisation feels the pro jest is sa exceptional as to be funded without the urnbrel[a of a not-forRprafit entity. 5. Taurism Enhancement Grant Process. Instead of awarding funds ail year, all outside funding requests would be grouped into the TEG Process. There would be two funding cycles ~ one in the~fall and one i~ the spring -~ and all applicants would be given equal consideration during this tune. Applicants could apply for funds up to one calendar year before the event and gill berequired tomake afive-minute presentation to the Taurism Commission about the funding request. G. Application Scoring The weight an each scaring criteria was changed to reflect the priorities of the Baard of A[dern~en and Taurism CaMmission~ Additional weight was assigned to providing a complete budget urith reasonable and well-researched casts and clearly identifying matching funds} The criteria far identifying a project manager was removed, and replaced with defining the target market audience. ?. City of riverside Facility Use During I'~'~9, ~a% of the funds awarded by the Tourism Commission event to cover rents[ costs at City facilities far events that were required to pay there. Since the events have been determined to bring a positive return~on investment to the City, it is recommended that any event that receives tourism ' ~ ~ funds and is hosting the funded event at a city facility should have the rental fee waived.' A deposit would still be required and any additional staffing or security fees as determined by the facility rental guidelines would stiff[ be the repansibility of the grantee and uvould not be eligible for Tourists Farad reirr~bursement. .City of Riverside, Missouri Tourism Commission Funding Guidelines DRAFT Appro~red ~ X~~~~k -DRAFT h ~ ti ~a~e ~ Of S L , y ' ~ ; ~~~15~ ~~llx~l~l ~~1~~~1 rI~YC~~~X~1~5 Tab[ o~ Cor~ten~s ~ha ~~r Title Page ~. ~aclcground: Tour«mTax ~ur~d and~heTourism Enhancen~~n~ Cra~t Rrogram ~ ~,. T~U~'IS~'n ~u~d ~l~j~C'~l~~S ~ ~ 3. Available ~und~ng '~ ~4. Applicant Elig~~ili~y 5 5, Tourlsrn Enh~~ncer~ent G~an~ Process ~ G, Funding Procedures ~ 7. alt o~ ~lvers~de Facility Use Y ~ ~. Eligible Expenses ~ 9. ~nel~gible Expenses, Exceptions and Exclusions ~ ~ ~ Approved : X~f ~X~~~ - DRAT ~ h ~ ~ Pa~~~QfB ~ouri~n~ fund ~~er~~~ ~ ~ . 1,, Bacg~ound: 'r~urism Tax ~'u~d and the Tour~n~ ~n~ancement Gran Pr~g~am - as Taur~srn Tti4x ~u11L4 The enablinglegislatian for Riverside's bed taxspecifies vuhat a bed taxis and har~it shah be levied Rutthe legislation ~ not specific an ha~rfunds will be used; only specifying that, "There is a separate Tourism Tax l=and ~vrnmission into v~hich all tourism taxrevenuesshall be deposited andframrhich onlyeligible expenditures far promoting tourismshall be made:„ Frarn State statute RMo ~7,1~fi~ "The revenue received frogtl~etax shall be deposited ~n a specialfund and used . salelyto pron~atetourisms ~. Taurisr~ Tax amrniss~on Upon adoption of the tourism. sales tax, there shall be established a Tourism Tai Fund Cornrnission to consist of five members appointed ~y the governing body of the city, ~f these members, one shall be a representative of the hotel and rnatel industry and two shall be active in thetourisn~ industry; the remaining members of the catmissian gill be members oflocal general business interestsdithe city. All members shall be residents of the city, one member of the Board of Aldermen shall serve asliaison in anon-eating capacity. Members of the Tourism Comn~issian vuill be appointed far a term of three years; but, o~ the members first appointed, one shall be appointed for a term of one year, tiro shall be a ainted for a term of tv~o years, and two shall be appointed for a pp term of three years. ie~nbers of the commi~sian may serve no more than t~uo consecutiveterr~sF The rnen~bersu~rill serve~ithoutcompensatiort~ ~. conflict of Interest All members, including those ~uha are active [~ the tourism industry, hotel f motel industryand local business, rnust atthetime proposalsforfundingare beingjudged indicate if they have a conflict of interest in regard to any of the propasa~s~ it is the n~emher's responsibility to point out any conflict or potential conflict of interest that is occurring or may occur. If the conflict. of interest does occur, the canfli~ted members must excusethemelvesfromthe area afdiscussi~n until the comment F period is completed, Conflicted members tray not comment orvote an the praposal~ Approved x xx~xx f ~~ R GRAFT Page 3 ~f ~ d,~ Tourism Enhar~~mer~t ~ran# Pro ram ` ~ j A portion of the Tourisrr~ Tax Fund will ~~ utilised to establish and operate a reimbursement program created by the City of Riverside, ~liissouri ~~ support development and marketing of events# activities and projects that will increase . direct visitor expendituresvuithin the Cityof Riversidet ~~ `~u~€~~rn Fund ~eet~~e i ai !'1~~4~~ 5~atement The mission of the Riverside, Missouri Tourism Comn~issian shall be to expand and enhance the tourism industry to make the City of Riverside.one of the region's premier destinationsthroughtheuse of theTourisrnTax Fund ~. Goals ....y...Y..~.~. . Through disbursement of Tourism.Tax monies, the Riverside, Missouri Tourism . Commission wiil~ ~ Increase the number of first~tirne visitors to Riverside ~ . ~ the numberafroturntrips of current visitors ~ the length of visitorstays ~ Generate significant research-based return-on~investment for Riverside's residents and`businesses ~ Ex and thevisiting public's awareness of Piverside's unique history, events, . p activities and amenities. . ~r~ ~'~~1~~~]~~ ~~~[~1~~ ~. ~rL~11C1i~1~ PODIs ' The City ofRiverside'sfiscal year isJuly 1-June ~D; The City ofRiverside will determine the amount of Tourism Tax Funding available for distribution r~o later than June ~~ of each ear. Annual Tourism Tax Fund revenue will be allotted to four _ y .~ . _ funding pools: ~,~ ~~% will fund City-sponsored projects-prirnariCyB~QB[ast Off inJune and Riverfest In September ~~ 30% will fund theTourism Er~hancen~ent Grant Program ~ SI will fund tourism-related marketing projects by the City ~~ S~willfund undeterrr~ined projects b~ i~nawarded Finds Airy Tourism Tax Fund avenue not awarded incategories .} through ~ above gill . not be carried overintheirspecificcateor[es, but rolled intothegeneralTourisr~ Fund to be reallocated in the nextfisca[yearf n ,~ ~ ., Approved : xx~xx~xx - aRA~T Page 4 ~f S ~. i ~e~e^ R~ i n~~ h 4 , 4 ' 0% afeachyear'Taurisn~ Tax Fund revenuevuill be held in escrowasan erpergency reserve, The total of reserve funds shall not exceed ~.QQ,Q00, d. ~I~tl1'lUl"~'~ ~~d illiax'lmu~n ~u~(~II"1,~ ReC~. . ~. .........._...._. __-_ - ~ n~n~ininnnni-i k Requests far grantfunding n~us#be ~ minimum of ~,oooand may notexceed ~45% of the project's total budget, ~, p~~~c~u~ ~~~gibilit~r Ellg~hle appl~can#s must be: ~ no#-for-profit ~ non-religious ~ nan~palitical organizations . ~ divisions of government located in the service area defined as the ~~#y of Riverside ar the County of Platte}* . rganizatians #hat da nat rneet the not-far-profit cri#eria, but feel they have a very exceptional project, mayappearbeforethe RiversideTourism CQrr~rnission far consideration of funding direr#ly frorn the Commission vui#hout h,a~ring to indirec#ly apply for funding #hrough snot-far-profit en#ity, The request must be subn~i#ted in wri#ing and detail why the organi~a#ian feels the project is sa exceptional .as to be funded without the umbrella of a not-far-profit en#i#y, ~~ '~ourim ~u~~tcement G~an~ ~~~ce~ a. Applica#ion Process ~-. There shall be #wa Tourism Enhancement ran# funding cycles during each fiscal year. ~ . - Fall Deadline: August ~ .{ - spring Deadline. February 1 ~. C~aif of the funds alto#ted #o the Tourism Enhancen~en# grant funding pool will be availably in the fall. if leis than half is avuarded during the fall cycle, all rerr~aining funds will be available during the spring cycle, . Applicants carp apply for funding up #o one calendar year in advance of their even# d ate, ~ . 4. All reques#s far funding will be given equal consideration during each funding cycle, Any projects braugh# #a the Tourism Commission outside of this process f are not guaranteed fund[ng consideration. ~ ~ ti ~ 1 ~ F Approved , x~~xxj~~ -DRAFT Page ~ of ~ -~ 5, All reportfrorr~ previauSlyfunded activities orpast activities requesting expansion funding, in addifi~an to new appllcat`ron packetswill be reviewed according to guidellr~es set Earth by fihe Tourism ornis~ion, which vuill, in fiurn, make funding recommendafilon to the Riverside hoard of Aldermen, . Applicanfis wi11 be asked.fio make a five~inute presenfiation before one ar both bodies concerning projectfunding, AppCicanfis will be notified at least one week in advance of their presenfiation time and date. 7. Applicafiion Praces~ Schedule :, ..:...:.:. .:` -:: - :. ~~~~~ `' .:~ .. ..:: p -. Available Funds Defiermined .lune~ ~ December 3~. Available FundsAdverfilsed ~ duly ~ January ,. Applicafiion Deadline Eby ~~ p.m.~ August ~. February ~. App[icatlan Review and Applicant August February . Presentatior~sfio fiheTaurism Cornrr~issian, . Tau~isn~ ~orr~mission recarr~n~endatiansfio ROA finalised, Board of Aldermer- review of Taurisn~ September March omission recornmendafiionsond applicant presenfia~lons if requ~sfied an the first Tuesday ofthe r~onth. Awards Announced na ~aterfiha~thethird epfiernber March Tuesday of the month. ~. All applicationswill beevaluated anfiheir own merifi annually, b. A~pl~cation components - - - . the following n~usfi be~attached to fihe Tourism ~nhar~cement~Granfi Application: . - . A list of all officers and board n~en~bers, - - 50~ incorporafiian papers ar a copy of the annual report filed wifih the Secretary of Stafie. ~~ - Previous event surr~n~arle~ and budgefis ~ifan on-going event, A complefie budget~financial statement of the prajecfi, - Documentation of matching funds ~av~ard letfiers, lefiter of donafiion from source, efic,} . - Cover letter oufilining the project and how it gill benefit the pity of Riverside, Please addressthe~'ourisrr~ Cot mission goalsspecifically, h Approved ~ ~(X~X~~X~{ - p~AFT Page ~ Of 8 ~ ~ ~ 4 ~ ~. coredApplications ~ - App[icatians~ri[I be rankedfram highestta la~restscare. Fu[lfunding~rill be a~rarded beginning vuith the highest scaring application, second-highest next, ~~~. in the event approved applications requests exceed funds available, the first approved application far vuhich full funding is not available, vuill have the option to revise their project to match available funds or may ~vithdravu their application vuithout pena[ty~ Aminit~u~n of 7~points mustbe earnedfarfundingcansideratian. 'The Taurisn~ ~nhancerrrent grant Comrr~ittee reserves the right to deduct a maximum ofla paintsfarfunding requestsfrorr~ applicants rho have not demonstrated the ability to successfully complete ar fund previous project} ~. un~~~g ~'~oee~uxes The Tourism Cammission v~ill hold a[1 avuarded funds and no checks urili be issued to the recipients until the re~ipientsends a bill ara paid receipttothe Cityaf Riverside, attention Tourisr~ ammissian, The bill or paid receipt veil[ be ~revievued and ante appr~ved~thefundsvui[i be releasedtothe recipientonthe regular biiling~yc[e. 7~ ~t~ of ~~ver~ide ac~1~r Use Rental fees at city facilities for events that have received tourism funds v~i[l be v~raived, The applicant v~ril[ still be responsible far providing a deposit for the use of the space. This deposit isfully refundable if the facility is left in acceptable candi~ian atthe end of the event The a licant must also cover any eourity or extra staffing casts has outlined pp in thefacilityrental guid~lines~ associated~rith the event, These expenses are not e[igEbl~ far reir~bursernent through the Taurisn~ i=und although they ~vill be Hated during the funding process, ~ . Appr~v~d ~ xxf ~x~xx - D~AF~ Pale 7 ~f ~ 8. ~~gilo~e Epp ens ~ Adv~rti~ing ~ Collateral ~at~rial D~~igr~ • Printing • ~ Facility Rental ~ Equ~pn~ent Rental ~ P~rn~it ~ Event Insurat~~~ ~ Exhibit R~ntal~ ~ Costume Rental • Entertainment ~ CPA Expenses ~ . ~ Research Tro~hi~s f A~rard~ ~ . { ~ Puhlicit~ . ~~~ X~e~igible Eenes, ~~cept~ons ~r~d E~clu~io~s ~ Postage , ~ Equipment Purchase , ~ taf~ing ar Security Expenses ~ Telephone~Long Distance ~ Of~~ce Supplies . ~ Travel Expenses transportation, lodging, n~ea~s, toll and fees , . ~ Administrative Costs din-house orout-o~-housed ~ Clerical Activities ~ Consultant Fees ~ Advance Payments of Any i{ind ~ Alcoholic beverages oAny Mind ~ Capital improvement Costs a Contracted ~alaor Costs ~ Cost o~ Promotional Iterr~sfor resale ~ Casts for othervuise eligible materialsthat contain {or appearto contain} paid advertising ~ Lobbying Expenses ~ membership Fees or Dues ~ Activities of Domes associations ororgani~ati~ns _ , ~ Projects not open Lathe public i Approved ; X~~~~~}~~ - pRAFT - ~ P~g~ S of 8 ., ~... ^. ..~~ - ~ ~ ~ .....: . - . ...................:...... ...:... . ................................ ~... ........:. ...........:..: ..: ...........:........ :~~ ~ ~: i~'~ , ~w~S-}- ~~ w~aro F2S~ Name of Project avh S ~ i -^ti ci ~t C I~~ r r w~ a v~ Cyr ~ r~ I--eS f" iVarne of Appiicartt . ~+ ~ ~~, ~ Finai[ Address Phone (home and ce[I} 1316 ~.cikP ~~, ~~ber1-• Address + City/State/Zip Amount Requested: $ 1--~ t%j ('} , {)Q Amount of hatching Funds: Total Cost of Project: ~., Exec~t~ve Summary 0 6~0 6~ in ~~ words ar less, describe your project, how your project will address the Tourism commission goals, and haw much you are seeking in funding ~. Project De~a~ls a, describe your organization and business. !nc[ude a general description of the mission of the organ[~atian, how the project relates to that mission and how the organization is poised to successfully implement the project. b, who is the target audience for your praject~ [how will you inform them of the project? c. Fstirnate the number of individuals your program will draw and where, if at all, they will travel from. 3, ~raject Evaluation a, provide a description ofthe evaluation procedures used throughout the project to quantitatively measure the success of the project, Suggested measures include: attendance count, Zip codes of attendees, details of advertising plan including placerner~t details and number of impressions, and any other measures routinely used by your argani~ation to measure success, b~ Provide a description ofthe evaluation procedures used throughoutthe projectto qualitatively measure the success ofthe pro~oct~ FY~9 Riverside Tourism Commission ~un~ing Ap~i~catio~ ~ ^ r Q~ ~} ~ ~ ~ {~ ~ F ~ ~ ~ ++ f.. ~ ~i 1""~ 4. ` ~ ~ ~ ~ ~` '~' ~ ~} • ~"' H '~` ~` _ ~ ~ ~ ~ 1-I S s ~ ~ f ~ ` `V ~ ~ ~~ ~+ ~ r Q r ~+ `~ Ins Lil ~ w ~7 ~ ~ ' ~ ~Q r~ m ~ I ~- ~..~ ~ ~~+ ~ ~ ~ ~ ~ ~ Yi ~` p ~ ~ ~ ~+ ~ ~ ~" ~ ~ F.~ Q Irr ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~1 ~ ~ ~ ~ ` +~ ~1 ~ ~ G ~ ~ ~ L Q r~ ~ Q.~ ~ D D ~ ~ ~ ~ ~ U '~ ~r it ({!"~ '1 ~-! t o ~ ~ } w"I ~ ~~ ~+ .~ ..~. ~~ ~"' ~ir W