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HomeMy WebLinkAbout1975 Approving MOU with Riverside Area Chamber of Commerce BILL NO. 2024-003 ORDINANCE NO. 1975 AN ORDINANCE APPROVING THE MEMORANDUM OF UNDERSTANDING WITH THE CITY OF RIVERSIDE AND RIVERSIDE AREA CHAMBER OF COMMERCE BE IT ORDAINED BY THE BOARD OF ALDERMEN OF THE CITY OF RIVERSIDE, MISSOURI AS FOLLOWS: SECTION 1 — APPROVAL OF AGREEMENT. That the Riverside Board of Aldermen hereby approves the Memorandum of Understanding with the City, Riverside Area Chamber of Commerce, and the City of Riverside, Missouri Tourism Commission, in substantially the form attached hereto, and the Mayor is authorized to execute the Memorandum of Understanding on behalf of the City. SECTION 2 — GRANT OF FURTHER AUTHORITY. The Mayor, the City Administrator, and other appropriate City officials are hereby authorized to take any and all actions as may be deemed necessary or convenient to carry out and comply with the intent of this Ordinance and to execute and deliver for and on behalf of the City all certificates, instruments, agreements and other documents, as may be necessary or convenient to perform all matters herein authorized. SECTION 3 — EFFECTIVE DATE. This Ordinance shall be in full force and effect from and after its passage and approval. BE IT REMEMBERED that the above was read two times by heading only, PASSED AND APPROVED by a majority of the Board of Aldermen and APPROVED by the Mayor of the City of Riverside this 16th day of January 2024. Mayor Kathleen L. Rose ATTEST: Robin Kincaid„ City.Clerk MEMORANDUM OF UNDERSTANDING THIS MEMORANDUM OF UNDERSTANDING entered into on this 16'h day of January, 2024, by and between the City of Riverside, Missouri Tourism Commission ("City")and the Riverside Area Chamber of Commerce("Tourism Service Provider"). WHEREAS, the City receives tourism tax revenues which are to be used to promote tourism; and WHEREAS, the City's Tourism Commission solicited applications from interested groups for projects to promote tourism; and WHEREAS, the Tourism Service Provider desires to continue to secure a full- time staff position to focus on increasing economic and tourism related activity within Riverside and expand the public's awareness of the City's_unique events, activities, amenities and businesses. Now,therefore, in consideration of the mutual covenants and agreements set forth herein, the parties agree to the following: 1. The Tourism Service Provider shall continue a full-time staff position which will focus on increasing economic activity and developing strategies to expand tourism efforts. 2. The Tourism Service Provider will coordinate two (2) tourism-related events that aim to attract visitors to the City. The parties agree to work in good faith on any changes to the event schedules and different or additional events that may be added. 3. By December 31, 2024, the Tourism Service Provider shall submit a completed City of Riverside Tourism Commission Final Report form. 4. The City agrees to provide Tourism Fund financial assistance to the Tourism Service Provider in the amount of seventy-five thousand dollars ($75,000.00) to continue employment of a full-time staff position and to coordinate tourism-related events. City of Riverside Tourism Commission: Riverside Area Chamber of Commerce: By: By: Name: Lori Boji Name: Lorraine Moore Title: Recreation Manager Title: Executive Director Date: January 24, 2024 Date: January 23, 2024 City of Riverside Tourism Enhancement Grant Application Cover Sheet Project Information Riverside Chamber Annual Event Project Project Name Riverside Area Chamber of Commerce Organization 2024(Jan.1 to Dec.31) Riverside, MO Dates(if event) Location(if event) Contact Information Gabriel Barnes Contact Name riversidemochamber@gmail.com 913.687.0678 Email Address Phone 1508 NW Vivion Rd.,Kansas City,MO 64118 Address+City/State/Zip Funding Request $125000 $16535o Amount Requested Total Project Cost I hereby certify that,to the best of my knowledge,the information submitted in this packet is true. // 3/ /23 to Signature Dat Please submit this coversheet and the application components to: City of Riverside 2950 NW Vivion Road Riverside,MO 64150 CITY OF 10k f MISSOURI Upstream from ordinary. Riverside Tourism Enhancement Grant Application-2017 1 City of Riverside Tourism Enhancement Grant Application Components 1. Cover Letter:Project Narrative a. Provide a brief project overview.Include the number of years the project has taken place and if Tourism funding has been received in previous years. If funding has been received,include the amount(s). b. Address how the project addresses the Tourism Commission goals. Please be as specific as possible. c. Describe your organization or business. Include a general description of the mission of the organization,how the project relates to that mission and how the organization is poised to successfully implement the project. d. Who is the target audience for your project? How will you inform them of the project? Estimate the number of individuals you will reach. 2. Project Evaluation Provide a description of the evaluation procedures used throughout the project to quantitatively measure the success of the project. Suggested measures include:attendance count,zip codes of attendees,details of advertising plan including placement details and number of impressions,and any other measures routinely used by your organization to measure success. 3. Project Budget Please complete the two attached budget forms(Project Budget form and Budget Explanation form)in their entirety. The budget will be judged on its completeness and if costs are reasonable and well-researched. A list of eligible and ineligible expenses is included in the Riverside Tourism Commission Funding Guidelines(pg 8). Please provide a budget explanation for each category where tourism funds will be used;multiple Budget Explanation forms may be necessary. 4. If not-for-profit,include a list of all officers and board members and 501 incorporation papers or a copy of the annual report filed with the Secretary of State. 5. If for-profrt,include a statement detailing why this project differs from normal businesses activities and should be considered a tourism program. City of Riverside Tourism Enhancement Grant Evaluation Criteria Applications will be reviewed by the Tourism Commission and evaluated on items such as: • Supports goals of the Tourism Commission — Increase the number of first-time visitors to Riverside,the number of return trips of current visitors,and/or the length of visitor stays — Expand the visiting public's awareness of Riverside's unique history,events,activities and amenities — Generate significant research-based return-on-investment for Riverside's residents and businesses • Potential for positive return on investment • Completeness and thoroughness of application,including budget portion In addition,applications will be considered in relation to the other projects that have received funding in that fiscal year in order to promote a diverse offering. Riverside Tourism Enhancement Grant Application-2017 2 RIVERSIDE AREA ' 4 CHAMBER OF COMMERCE IROY OFOIlIkk‘ The Riverside Chamber of Commerce is requesting$125,000 in sponsorship funding for the year 2024 to bolster a series of critical initiatives.These initiatives encompass the expansion of our renowned Halloween event,Carved,the continuation of A Riverside Christmas,the innovative Balanced business event and workshop, and several other engaging community-driven events. In previous years, our funding requests have consistently been set at$81,000. However,the evolving financial landscape characterized by inflation and the expanding scope of the Chamber's programs now necessitates a more substantial investment. It's worth noting that we have recently made a strategic change by appointing a new executive director with extensive experience in fundraising,sales, negotiation,and event planning.We are confident that this experienced individual will significantly boost our sponsorship revenue by attracting a higher number of organizations eager to engage in our signature events.Therefore, this revised funding request also aims to cover the added cost of this expanded part-time staff position,with the expectation that it will lead to greater visibility, recognition, and community development in Riverside. The increased funding will enable several enhancements: 1. Balanced Event Expansion:We plan to augment our summer business event, Balanced, to deliver even greater value to participants. 2. Expansion of Carved Event:With consistent and record-breaking attendance in 2023,we intend to extend Carved to asecond day to meet the growing demand.This wildly popular event generates substantial social media impressions, attracting over 2,500 attendees,with the majority hailing from outside Riverside.The additional funding will bolster this event further. 3. Recruitment of Prominent Figures:The Chamber will extend invitations to prominent figures and leaders to speak at our community luncheons,as we successfully did with the Sports Commission.This strategy attracted a broader audience from outside Riverside and stimulated a growth in membership. 4. Staff Salary Increase:The augmented funding will support a salary increase for a staff member responsible for overseeing the Chamber's operations specific to managing the tourism grant funds. Organization's Progress and Vision:The Chamber's activities have been consistently successful, attracting a strong turnout at business events and generating increasing engagement from local businesses. Notable partnerships have been formed with organizations like Kansas City Aerial Arts and Exposure Talent actors, adding significant value to our events. ������ RIVERSIDE AREA C 1 410. CHAMBER OF COMMERCE 4 1[04 ue(IUAt — 2024 Initiatives:The proposal for 2024 encompasses a focus on signature events such as Riverside Carved,A Riverside Christmas, and the business-oriented Balanced event. Expansion plans include transforming the Carved event into a two-day extravaganza to meet surging demand,while Balanced remains unique in its approach to business conventions. We anticipate it becoming one of the most sought-after business events in the metropolitan area. Additional Community Engagement:The Chamber plans to partner with local children's homes for A Riverside Christmas, embodying our commitment to community involvement.This free event is designed to unite the community and spread joy. Member Business Community Events:Throughout 2024,the Chamber will continue hosting small member business community events,fostering stronger relationships among local businesses in a relaxed and enjoyable atmosphere. Yoga in the Parks:The Chamber's Yoga in the Parks sessions will continue,with monthly events during suitable seasons,facilitated by In Bliss Yoga. Networking Opportunities: Expanding networking opportunities,such as monthly coffees, luncheons, and happy hour gatherings, will facilitate more connections and community growth. Organization's Mission:The Riverside Area Chamber's mission remains unwavering.We aim to cultivate positive relationships among businesses and the broader community by connecting business owners,facilitating referrals, attracting customers, and promoting businesses to community members. Our goal is to heighten awareness and draw more people to our area. Target Audience: Our target audience encompasses business representatives in Riverside, Missouri,for membership, as well as the general public for event participation. We employ a diverse range of communication channels to reach our audience, including email invitations, direct mail,social media, printed materials,and direct outreach. Project Evaluation:To quantitatively measure the success of our initiatives,we will track attendance counts, location demographics, social media analytics, impressions,and location- specific data, as provided by ticket sales sites and location-based technology platforms to track new and returning visitors to Riverside. Budget:Our 2024 budget,while projecting a positive revenue,acknowledges the uncertainty of sponsorships,potential inflation-related cost increases,and unexpected expenses.A detailed budget and expense spreadsheet has been included to outline the specific costs associated with this funding request. RIVERSIDE AREA CHAMBER OF E M COMRCE U I'tiTREAM (ROM ORDINARY OM — Board of Directors:Our current 2023 Board of Directors includes a dedicated team committed to achieving our mission. 2023 Board of Directors President of the Board: Gabriel Barnes, RevKick Past President: Tyrone Myrick,Argosy Casino Hotel&Spa Vice President: Ryan Johnson Treasurer: Tammy Moody, BankLiberty Secretary:Victoria Hewitt, Hillcrest Board of Directors: Diane Smith, Diane Smith Insurance Keith Payne, City of Riverside Melinda McCombs, Ranger Trophy Theo Bunch, Cornerstones of Care Gina Schnitz, On Q Financial Melanie Roark, Edward Jones Niki Bradshaw, Eastbrook Properties Ronnie Moppin,Contract Furnishings In conclusion,the Riverside Chamber of Commerce is earnestly seeking funding to support our activities in 2024.Our focus remains on a range of events, community engagement,and member development.We are dedicated to fostering positive relationships and business growth within our community. Your support would significantly contribute to these goals. City of Riverside Tourism Enhancement Grant Application Component-Project Budget Projected Revenue Overall Project Admission Fees $30000 Concession/Souvenir Sales _ $1000 Fundraising(Sponsorships) $18000 Memberships $20000 Business/Corporate Contributions - Foundation - Individual Contributions - Other Governmental Contributions - i { Other(please specify):Luncheons $1500 Other(please specify): - Other(please specify): - Requested Riverside Sponsorship Amount $125000 Total Income $195500 Expenses Sponsorship Spedfic• Overall Project Staff Salary $32500 $32500 Contracted or other)Salary $20000 $20000 Entertainment $52750 $52750 Legal/Insurance/Banking $1800 $1800 • Supplies/Materials $11000 - $11000 Postage N/A N/A Equipment Rental $11250 $11250 • Space Rental $7500 $7500 Travel - - Utilities - - Advertising/Marketing/Design $13450 $13450 Printing Included in Advertising Included in Advertising Other(please specify):Miscellaneous $7100 $7100 Other(please specify):Contingency $8000 _ $8000 Other(please specify): - - Other(please specify): - Other(please specify): _ -Total Expenses $165350 $165350 `Sponsorship Specific:indicate items that will be paid for using Riverside Tourism Funds. A list of eligible expenses is included in the Funding Guidelines packet. Riverside Tourism Enhancement Grant Application-2017 3 City of Riverside Tourism Enhancement Grant Application Component-Budget Explanation Fill out a budget explanation table below for each category from the"Expenses"table on the Project Budget sheet where tourism funds are planned to be used. Make sure you are only planning to use grant funds to cover eligible expenses. r__. Category should match what's listed on the"Expenses"table 1 Example __-- F Expense Category: Equipment Rental Sponroship Specific Expenses: $1,500 Overall Project Expenses: $1,500 Explanation: I Sponsorship Specific Expenses only include __. .. _.__ _.; 4—10'x 10'tents:$1,000 r I i expenses you plan to pay for from Tourism Itemize expenditures 3 large spot lights:$400 Funds.Your overall project expenses in this and provide any other relevant 2 portable hand washing stations:$100 :' category may be more if not all expenditures are being covered by grant funds. Make sure details. i these match Project Budget. Staff Salary Expense Category: Sponsorship Specific Expenses: $32500 Overall Project Expenses: $32500 Explanation: Part-time staff salary:$32500 Entertainment Expense Category: Sponsorship Specific Expenses: $52750 Overall Project Expenses: $52750 Explanation: Trail Actors(2-day Carved Event):$8000 Performers(2-day Carved Event):$15000 KC Aerial Arts(2-day Carved Event):$8500 Keynote Speaker(Business Event):$10000 Breakout Speakers(Business Event):$10000 Santa Claus(Riverside Xmas):$1250 Legal/insurance/Banking Expense Category: Sponsorship Specific Expenses: $1800 Overall Project Expenses: $1800 Explanation: Carved Insurance:$1800 Riverside Tourism Enhancement Grant Application-2017 4 Supplies/Materials Expense Category: Sponsorship Specific Expenses: $11000 Overall Project Expenses: $11000 Explanation: Haunted Trail Enhancements(2-day Carved Event):$7500 Carved Shirts:$500 Swag(Business Event):$500 Carved Event Supplies:$2500 Advertising/Marketing/Design Expense Category: Sponsorship Specific Expenses: $13450 Overall Project Expenses: $13450 Explanation: Website:$150 Advertising:$6500 Printing:$1500 Carved Photographer:$2000 Carved Videographer:$2500 Business Event Photographer:$500 Riverside Christmas Photographer:$300 Equipment Expense Category: Sponsorship Specific Expenses: $11250 Overall Project Expenses: $11250 Explanation: Portable Toilets:$1250 Lighting/generators:$3000 Tables/Chairs:1000 Build Trybe Constructed Material:$5000 Audio/Video(Business Event):$1000 Contracted Labor Expense Category: Sponsorship Specific Expenses: $20000 Overall Project Expenses: $20000 Explanation: Event Security(Carved 2-day event):$3000 Event Manager(Carved 2-day event):$7500 Trail Makeup Crew(Carved 2-day event):$5000 Set up/Clean-up Crew(Carved 2-day event):$4500 Riverside Tourism Enhancement Grant Application-2017 5 Space Rental Expense Category: Sponsorship Specific Expenses: $7500 Overall Project Expenses: $7500 Explanation: Venue Rental(Business Event—Includes Afterhours):$7500 Miscellaneous Expense Category: Sponsorship Specific Expenses: $7100 Overall Project Expenses: $7100 Explanation: Uhaul Usage:$850 Storage Fee(Carved Materials&Supplies):$3250 Catered Food(Business Event):$3000 Contingency(Approx.4-5%of projected expenses) Expense Category: Sponsorship Specific Expenses: $8000 Overall Project Expenses: $8000 Explanation: Unforeseen fees related to inflation or other market changes:$8000 Riverside Tourism Enhancement Grant Application-2017 6