HomeMy WebLinkAboutR-2025-173 Approving Agreement for Marketing Services with Woodruff Communications Inc.RESOLUTION NO. R-2025-173
A RESOLUTION APPROVING AN AGREEMENT FOR MARKETING SERVICES
BETWEEN THE CITY OF RIVERSIDE MISSOURI AND WOODRUFF
COMMUNICATIONS, INC, D/B/A WOODRUFF
WHEREAS, the City of Riverside, Missouri, (the "City") desires to retain the
services of a marketing firm whose duties and responsibilities would include those of an
on-call City Marketing Consultant; and
WHEREAS, Missouri law establishes a policy that selection of professional
services is to be based upon competence and qualification, followed by negotiation of fair
and reasonable prices; and
WHEREAS, the City issued a Request for Qualifications for Marketing Services; and
WHEREAS, the City received thirteen (13) Statements of Qualifications in response; and
WHEREAS, Woodruff, a Missouri corporation, submitted a Statement of Qualification; and
WHEREAS, the Mayor, an Alderman, the City Administrator, Community
Development Director, and City Planner reviewed the statements and conducted
interviews with five firms and determined that Woodruff was qualified; and
WHEREAS, an Agreement for Marketing Services (the "Agreement") ("Attachment
1") attached hereto and incorporated herein) was then prepared that is structured so that
the base agreement provides for generalized, on-call services, while more specific
services required, will be authorized in the form of a Task Order which will be individually
approved by the Board of Aldermen, and they set forth specific scope of services,
compensation, scheduling, and other necessary terms as dependent upon the nature of
the project and work requested; and
WHEREAS, staff recommends to the Board of Aldermen the passage and
approval of this resolution approving the Agreement; and
WHEREAS, the Agreement fulfills a public purpose, will further the growth of the
City, facilitate the orderly development of the City, improve the environment of the City,
foster increased economic activity within the City, increase employment opportunities
within the City, enable the City to direct development, and otherwise is in the best interest
of the City by furthering the health, safety, and welfare of its residents and taxpayers.
NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF ALDERMEN OF THE CITY
OF RIVERSIDE, MISSOURI, AS FOLLOWS:
SECTION 1 -AGREEMENTS APPROVED. It is in the best interest of the City, in
order to further the objectives of industrial and economic development of the City, and to
RESOLUTION NO. R-2025-173
further the health, safety, and welfare of its residents, businesses and taxpayers to
APPROVE the Agreement ("Attachment 1" attached hereto and incorporated herein).
SECTION 2 — AUTHORITY TO EXECUTE. The Mayor, City Administrator, and
all other required city officials are authorized to execute the Agreement authorized herein
together with any and all documents necessary or incidental to the performance thereof
and to take such other actions as may be deemed lawful, necessary and/or convenient
to carry out and comply with the intent of this Resolution.
SECTION 3 — SEVERABILITY CLAUSE. The provisions of this resolution are
severable and if any provision hereof is declared invalid, unconstitutional or
unenforceable, such determination shall not affect the validity of the remainder of this
resolution.
SECTION 4 — EFFECTIVE DATE. This Resolution shall be in full force and effect
from and after the date of its passage and approval.
BE IT REMEMBERED that the above was PASSED AND APPROVED by a
majority of the Board of Aldermen and APPROVED by the Mayor of the City of Riverside,
Missouri, this 16th day of December 2025.
/s/ Kathleen L. Rose
Kathleen L. Rose, Mayor
ATTEST:
/s/ Melissa McChesney
Melissa McChesney, City Clerk
AGREEMENT FOR MARKETING & DIGITAL ADVERTISING SERVICES
THIS AGREEMENT is entered into as of the 16th day of December, 2025 (the
"Effective Date"), by and between Woodruff Communications, Inc., d/b/a Woodruff, a Missouri
corporation, having an office at 501 Fay St, #110, Columbia, Missouri 65201, (the "Consultant")
and the City of Riverside, Missouri, a Missouri municipal corporation (the "City").
WHEREAS, the City desires to engage the Consultant to provide services to the City
regarding marketing and digital advertising services as more fully described in Exhibit A, entitled
"Project Services" attached hereto and incorporated herein by reference.
NOW, THEREFORE, in consideration of the promises and mutual covenants between
the parties and for other good and valuable consideration the receipt of which is acknowledged by
the parties, they agree as follows.
1. Term of Agreement.
This non-exclusive Agreement shall begin as of the Effective Date and shall continue until
terminated as provided herein.
2. Scope of Services.
A. General. The Consultant shall provide the Project Services described in Exhibit A. The
Consultant is solely responsible for payment of wages, salaries, fringe benefits and other
compensation of, or claimed by, the Consultant's personnel in the performance of the Project
Services, including, without limitation, contributions to any employee benefit plans and all payroll
taxes.
B. Project Specific. In addition to the Project Services to be provided pursuant to this Agreement,
the City may task the Consultant to provide additional professional marketing and advertising services
on a project -specific basis. In the event the Consultant is tasked to provide such services, the City and
the Consultant shall acknowledge a separate Task Order in the form attached hereto as Exhibit C in
its substantial form, which describes the scope of services to be provided by the Consultant and the
City, providing for compensation for services to be provided by the Consultant, and providing
completion times for said services, and any other necessary matters. The compensation to be paid the
Consultant pursuant to any supplemental agreement shall be at the rates set forth in Exhibit B attached
hereto and incorporated herein by reference unless otherwise agreed in the Task Order. In no event
is any work in excess of that described in Exhibit A authorized by this Agreement without the City
and the Consultant first entering into a Task Order.
3. Compensation and Invoices.
A. The City agrees to compensate the Consultant in accordance with the Compensation
Schedule contained in Exhibit B.
B. The City will pay all proper invoices within thirty (30) days of receipt. The following
establishes the invoice procedure:
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1. All invoices shall contain a narrative entry sufficient to describe the work or task
performed and an indication of the person and job classification who performed the work,
2. The Consultant shall not charge the City more than $0.10 per page (for 8 '/2 x 11"
paper), If an outside copying job (e.g., FedEx Office) is required, Consultant shall
only bill the actual cost incurred for photocopying with no markup.
3. All other out-of-pocket expenses will be for actual cost only with no markup
(includes meals, hotels, courier, printing of plan sheets, special delivery, etc.).
C. The City shall have the right to withhold payment to Consultant for any work not completed
in a satisfactory manner until such time as Consultant modifies such work to the satisfaction of the City.
4. The City's Responsibilities.
The City shall give prompt. notice to the Consultant of any matters of which the City becomes
aware that may affect the Project Services of the Consultant. The City shall cooperate with the
Consultant in performing the Project Services by making available at reasonable times and places
relevant City documents and pertinent City officers and employees to advise, assist, consult and
direct the Consultant. The City shall examine documents submitted by the Consultant and render
decisions promptly as may be required.
5. Insurance.
A. General Provisions. Consultant shall file (by the Effective Date) with the City evidence of
liability insurance that is consistent with the amounts set forth below.
B. Limits and Coverage.
1. A policy of insurance for Commercial General Liability Coverage shall be provided
in the aggregate amount of not less than $2,000,000 for all claims and $1,000,000
per occurrence. A policy of insurance for Automobile Liability Coverage shall also
be provided in the amount of not less than $1,000,000 on a combined single limit.
The City shall be listed as an additional insured as respects both policies. Neither
policy shall not be cancelled, or materially modified so as to be out of compliance
with the requirements of this section, or not renewed without thirty (30) days
advance written notice of such event being given to the City,
2. The Consultant shall obtain and maintain Workers' Compensation Insurance for a
limit of $500,000- for all of their respective employees, and in case any work is
sublet, the Consultant shall require any subcontractors to provide Workers'
Compensation insurance for all subcontractor's employees, in compliance with
Missouri law. The Consultant hereby indemnifies the City for any damage resulting
to it from failure of either the Consultant or any contractor or subcontractor to
obtain and maintain such insurance. The Consultant shall provide the City with a
certificate of insurance indicating Workers' Compensation coverage by the Effective Date.
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3. Professional Services Liability Insurance covering claims resulting from media
liability errors and omissions with a limit of $1,000,000 per occurrence and $2,000,000 aggregate.
6. Termination.
Any party may terminate this Agreement at any time, with or without cause, by giving thirty (30)
days' notice to the other party in writing. In the event of termination, all finished or unfinished
reports, or other material prepared by the Consultant pursuant to this Agreement, shall be provided
to the City. Upon termination the City shall pay Consultant for all services rendered and costs
incurred up through the termination date for any satisfactory work completed on the project prior
to the date of termination.
7. Relationship of Parties.
It is the intent of the parties that the Consultant shall be an independent contractor in its capacity
hereunder. Nothing herein shall be construed to create an employer -employee relationship. All
services performed pursuant to this Agreement shall be performed by the Consultant as an
independent contractor. The Consultant shall not have the power to bind or obligate the City
except as set forth in this Agreement or as otherwise approved by the City in writing.
8. Notices.
Any notice, approval or other communication between the City and the Consultant pursuant to this
Agreement shall be made in writing and shall be deemed to be effective upon receipt or refusal of
service and may be given by personal delivery, courier, reliable overnight delivery or deposit in
the United States mail, postage prepaid, registered or certified, return receipt requested, to the
address specified below or to such other address as may later be designated by written notice of
the other party:
The City:
City of Riverside
Attn: Michael Duffy,
Community Development Director
2950 NW Vivion Road
Riverside, Missouri 64150
mduffy@rivers idemo, com
Woodruff:
Woodruff
Attn: Shelley Thompson
501 Fay St, #110
Columbia, Missouri 65201
Thompson a wearewoodruf£com
Nothing contained in this section shall be construed to restrict the transmission of routine
communications between representatives of the City and the Consultant.
9. Disputes.
In the event of a dispute between the City and the Consultant arising out of or related to this
Agreement, the aggrieved party shall notify the other parties of the dispute within a reasonable
time after such dispute arises in an effort to resolve the dispute by direct negotiation or mediation.
During the pending of any dispute, the parties shall continue diligently to fulfill their respective
obligations hereunder.
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10, Waiver.
A waiver by any party of any breach of this Agreement by any other party shall only be in writing.
Such a waiver shall not affect the waiving party's rights with respect to any other or further breach
or the same kind of breach on another occasion.
11, Severability,
The invalidity, illegality, or unenforceability of any provision of this Agreement or the occurrence
of any event rendering any portion or provision of this Agreement void shall in no way affect the
validity or enforceability of any other portion or provision of this Agreement. Any invalid, illegal
or unenforceable provision shall be deemed severed from this Agreement, and the balance of this
Agreement shall be construed and enforced as if it did not contain the particular portion or
provision held to be invalid, illegal or unenforceable. The parties further agree to amend this
Agreement to replace any stricken provision with a valid, legal and enforceable provision that
comes as close as possible to the intent of the stricken provision. The provisions of this Section
shall not prevent this entire Agreement from being invalidated should a provision which is of the
essence of this Agreement be determined to be invalid, illegal or unenforceable.
12. Entire Agreement; Governing Law.
This Agreement constitutes the entire and integrated agreement between the parties with respect
to the subject matter hereof and supersedes all prior and contemporaneous agreements and
negotiations with respect thereto, This Agreement may be amended only by a written instrument
signed by all parties. This Agreement shall be governed by the laws of the State of Missouri. In
the event this Agreement is litigated, venue shall be proper only in the Circuit Court of Platte County, Missouri.
13. Counterparts.
This Agreement inay be executed in separate counterparts.
14. Assignment.
Neither the City nor the Consultant shall assign any rights or duties under this Agreement without
the prior written consent of the other party, which consent may be granted or withheld in such
other party's absolute discretion. Nothing contained in this Section shall prevent the Consultant
from engaging independent consultants, associates, and subcontractors to assist in performance of
the Project Services, provided however, in the event Consultant employs independent consultants,
associates, and subcontractors to assist in performing the Project Services, Consultant shall be
solely responsible for the negligent performance of the independent consultants, associates, and
subcontractors so employed. Each party binds itself and its successors and assigns to all provisions of this Agreement.
15. No Third Party Rights,
The provisions of this Agreement shall not be deemed to create any third party benefit hereunder
for any member of the public or to authorize any one, not a party hereto, to maintain suit pursuant to the terms of this Agreement.
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16. Reserved.
17. Good Faith Efforts and Cooperation.
The parties agree to use good faith efforts in a professional manner in the performance of their
services and covenants in this Agreement and to cooperate at all times and coordinate their
activities as necessary during the Term of this Agreement to assist in performance of the Project
Services and to ensure performance of the Project Services in an efficient and timely manner.
18. Authority.
Each party represents to the other parties that it has the power and authority to enter into this
Agreement and that the person(s) executing it on its behalf has the power to do so and to bind it to
the terms of this Agreement. The Consultant represents that it has taken all action necessary or
appropriate to authorize it to execute, deliver and perform this Agreement and to cause it to be
binding upon the Consultant.
19. Covenant Against Contingent Fees.
The Consultant warrants that the Consultant has not employed or retained any company or person,
other than a bona fide employee working for the Consultant, to solicit or secure this Agreement, and
that Consultant has not paid or agreed to pay any company or person, other than a bona fide employee,
any fee, conunission, percentage, brokerage fee, gifts, or any other consideration contingent upon or
resulting from the award or making of tbis Agreement. For breach or violation of this warranty, the
City shall have the right to annul this Agreement without liability or, at its discretion, to deduct from
the contract price or consideration, or otherwise recover, the full amount of such fee, commission,
percentage, brokerage fee, gift, or contingent fee.
20. Ownership of Documents.
Payment by City to Consultant as provided herein shall vest in City title to all drawings, sketches,
creative materials, and other paper, documents, computer files, and material produced by Consultant
exclusively for the Project Services performed pursuant to this Agreement up to the time of such
payments, and the right to use the same without other or further compensation, provided that any use
for another purpose shall be without liability to the Consultant. Upon completion of the Project
Services, Consultant shall deliver to City possession of all records pertaining to the Project Services.
21. Compliance with Laws.
Consultant shall comply with all federal, state, and local laws, ordinances, and regulations applicable
to the Project Services. Consultant shall secure all licenses, permits, etc. from public and private
sources necessary for the fulfillment of its obligations under this Agreement.
22. Reserved.
23. Indemnification and Hold Harmless.
Consultant shall indemnify and hold harmless City and its officers, employees, elected or
appointed officials, and attorneys, each in their official and individual capacities, from and against
judgments, damages, Losses, expenses, including reasonable attorneys' fees, to the extent caused
by the negligent acts, errors, omissions, or willful misconduct of Consultant, or its employees, or
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subcontractors, in the performance of Consultant's duties under this Agreement, or any
supplements or amendments thereto.
24. Professional Responsibility.
Consultant will exercise reasonable skill, care, and diligence in the performance of its services in
accordance with customarily accepted professional marketing services standard of care. If Consultant
fails to meet the foregoing standard, Consultant will perform at its own cost, and without
reimbursement from City, the professional services necessary to correct errors and omissions that are
caused by Consultant's failure to comply with above standard,
25. Tax Exempt.
City and its agencies are exempt from State and local sales taxes. Sites of all transactions derived
from this Agreement shall be deemed to have been accomplished within the State of Missouri.
26. Safety.
In the performance of the Project Services, Consultant shall comply with the applicable provisions
of the Federal Occupational Safety and Health Act, as well as any pertinent federal, state and/or
local safety or environmental codes.
27, Anti -Discrimination Clause.
Consultant and its agents, employees, or subcontractors shall not in any way, directly or indirectly,
discriminate against any person because of age, race, color, handicap, sex, national origin, or religious creed.
28. Force Majeure.
Neither party will be liable for inadequate performance to the extent caused by a condition (for
example, natural disaster, act of terrorism, riot, labor condition) that was beyond the party's
reasonable control.
IN WITNESS WHEREOF, the Consultant and the City have executed this Agreement as of the Effective Date.
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WOODRUFF CITY OF RIVERSIDE, MISSOURI :
By: /s/ Andrew J. Grollmes
Name: Andrew J. Grollmes
Title: VP, Operations & Engagement
Dated: 12/12/25
By: /s/ Kathleen L. Rose
Name: Kathleen L. Rose
Title: Mayor
Dated: December 16, 2025
ATTEST:
/s/ Melissa McChesney
Melissa McChesney, City Clerk
By: /s/ Brian Koral
Name: Brian Koral
Title: City Administrator
Dated: 12/18/25
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WORK AUTHORIZATION AFFIDAVIT PURSUANT TO 285.530, RSMo
STATE OF MISSOURI )
) ss.
COUNTY OF Jackson)
BEFORE ME, the undersigned authority, personally appeared Andrew J. Grollmes, who,
being duly sworn, states on his oath or affirmation as follows:
1. M name is Andrew J. Grollmes and I am currently the VP, Operations & Engagement, of
Woodruff Communications Inc. (hereinafter "Contractor"),
whose business address is 501 Fay St. #110 Columbia, MO 65201, and I
am authorized to make this Affidavit.
2. I am of sound mind and capable of making this Affidavit, and am personally acquainted with
the facts stated herein.
3. Consultant is enrolled in and participates in a federal work authorization program with respect
to the employees working in connection with the provision of the Project Services.
4. Consultant does not knowingly employ any person who is an unauthorized alien in connection
with the contracted services set forth above.
Andrew J. Grollmes
Affiant
Andrew J. Grollmes
Printed Name
Subscribed and sworn to before me this 12 day of December, 2025.
/s/ James A. Thomas
Notary Public
JAMES A. THOMAS
Notary Public - Notary Seal
Jackson County - State of Missouri
Commission Number 23769217
My Commission Expires Jun 21, 2027
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EXHIBIT A
Project Services
This scope of work outlines the first two phases of Woodruff's strategic approach to bring
Riverside's story to life in a way that builds on momentum, attracts tourism and businesses
and positions the city as a true regional destination.
PHASE 1: EXPLORE
The Explore phase is designed to build a deep, evidence -based understanding of Riverside's DNA —
its people, perceptions, assets and aspirations. In this phase, we blend primary and secondary
research to uncover the authentic story that already lives within the community and the broader
region. Through direct engagement with key stakeholders, targeted audience research, social
listening and a review of competitive environments, we will gather the insights needed to clearly
define how Riverside is seen today and identify the opportunities that can shape its future
positioning.
STAKEHOLDER ENGAGEMENT
Woodruff will lead group interviews with Riverside tourism and business attraction stakeholders
who represent the following key groups:
• Riverside Core Four
• Board ofAtdermen
• Destination Partners: Argosy, Live Nation, KC Current
• Volunteer Boards: Tourism Board, Planning & Zoning Commission, etc.
• Business Community: Chamber of Commerce partners, Platte County Economic
Development Council, Red X, Corner Cafe, etc.
Activities:
• Collaborate with Riverside staff to coordinate interviews
• Develop discussion guides (customized per group)
• Conduct up to five, in -person, two-hour group sessions over the course of 1-2 days
AUDIENCE RESEARCH
Woodruff will conduct targeted audience research through a digital survey tool and social listening activities.
Tourism/Visitor Focused Survey
A digital survey will be sent to residents who live outside of Riverside who have either spent time in
Riverside or live close by. Data from this group will help us better understand what outside
residents think about Riverside today and how they interact with the city.
• This survey panel of residents from the KC Metro and surrounding communities will be
sourced with a goal of acquiring 600 respondents (statistically significant). Examples of
locations include: Kansas City, MO, Kansas City, KS, Overland Park, Leawood, Lenexa,
Olathe, Lee's Summit, Independence, Gladstone, Liberty, Parkville, Shawnee, etc.
Woodruff will work with Riverside to determine the communities for the panel.
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Business Community Focused Survey
A digital survey will be sent to existing Riverside business owners/leaders to help us better
understand the current business environment, perceptions, community strengths, opportunities
and challenges of this group.
• This audience will be reached by utilizing Riverside Chamber of Commerce membership
and other business owner/leader contact lists. Woodruff will provide the survey to Riverside
staff who wilt then distribute the survey to this audience group.
A survey completion incentive such as entry into a drawing for Live Nation concert tickets is
recommended. This incentive will be supplied by the client and is not included in the budget for this scope of work.
Social Listening
Woodruff will gather and analyze authentic conversations on social platforms, forums and the web
at large, to better understand current perceptions of Riverside and its key assets. This analysis will
be layered with survey results for a comprehensive view.
Activities:
• Develop surveys for each group (2)
• Develop "invitation to participate" messaging for use in email and social media communications
• Conduct comprehensive social listening activities across key platforms
COMPETITIVE & COMPARATIVE MARKET INSIGHTS
Analysis of the competitive landscape and market positioning will be conducted including a review
of regional campaigns, destination assets and major events that influence visitor behavior, as well
as an assessment of aspirational and competitive cities that attract similar audiences. This work
wilt identify opportunities to differentiate Riverside and may incorporate data sources such as Live
Nation's regional audience insights.
Activities:
• Conduct competitive and comparative market reviews
PHASE 1 FINAL DELIVERABLE: At the completion of Phase 1, Woodruff will develop and present
to Riverside a comprehensive research report that includes all data and analysis from interviews,
surveys, social listening activities and competitive and comparative market reviews.
PHASE 2: DISTILL
The Distill phase is designed to turn insight into identity and an actionable plan. Building on the
research and perspectives gathered during Explore, this phase refines Riverside's core truths into a
cohesive brand foundation — one that communicates who the city is, what it stands for and why it
matters to the audiences it seeks to attract.
During this phase, we translate research findings into a foundational brand dashboard that
articulates the essential components of Riverside's positioning, including its target audiences,
personality, differentiators, purpose and promise. From this foundation, we develop the brand's
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key elements: a compelling brand story that captures Riverside's authentic character and future
ambition; a set of brand pillars that define the attributes and benefits the city will consistently
deliver; and a visual identity system that expresses the brand with clarity, consistency and impact.
These elements will be organized into brand guidelines that ensure coherent application across
communications, channels, and partners. Finally, we extend the brand into action by shaping a
high-level activation plan for tourism and business attraction —identifying strategic campaign
directions, collaboration opportunities and priority touchpoints that bring the story to life and
position Riverside as a distinct and desirable regional destination.
BRAND DASHBOARD
The brand dashboard is a strategic tool that serves as a clear roadmap to guide all branding efforts
moving forward. It will ensure our efforts are aligned with our goals and relevant to our target audiences.
Activities:
• Define audiences, including their attitudes, drivers and perceptions and identify critical insights
• Define emotional and rational benefits, point of differentiation and positioning
• Articulate the brand personality to guide tone, messaging and design
• Establish the brand's purpose and promise
• Identify key truths and attributes that support positioning, purpose and promise
BRAND ELEMENTS
Brand Story & Pillars
The brand story and pillars are the foundational narrative for Riverside. This is the strategic
narrative direction and architecture which defines the city's unique position in the region and will
inform future communications and campaigns for tourism and business attraction.
Activities:
• Define the "Why Riverside" narrative by starting with The Riverside Paradox and using this
as the base for the brand story
• Identify and create 3-5 brand pillars that define the non-negotiable essence of Riverside.
These pillars will codify the city's personality, attributes and core values.
Visual Identity
We recommend creating a dedicated visual identity for tourism and business attraction efforts
while keeping the official City of Riverside government logo unchanged. This strategic approach is
based on the fundamentally different purposes each mark serves:
• The City of Riverside logo serves as the official mark of government operations. It
represents stability, authority and the essential services the City provides. Used for formal,
non -promotional communications, it functions as a trusted institutional anchor for
residents and reflects the City's commitment to reliability, stewardship and good
governance.
• The tourism and business attraction mark will be a dynamic place -branding asset designed
to engage external audiences —visitors and businesses. Aspirational and energetic, it
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should adapt seamlessly across digital, print and experiential platforms to convey
Riverside's sense of opportunity, momentum, welcoming and distinctive experience.
Activities:
• Develop up to three visual identity concepts for tourism and business attraction efforts, to
be presented to Riverside for the selection of one.
BRAND GUIDELINES
The brand guidelines act as a master control document, providing clear instructions for how the
brand elements are executed across all channels with all stakeholders. They ensure consistency to
maximize impact, streamline internal workflows and protect the integrity of the brand over time.
Activities:
• Develop a document that includes the brand story and pillars, brand mark usage rules,
color palette, typography, imagery/photography style, etc.
FY2026®FY2027 CAMPAIGN ACTIVATION PLAN
Woodruff will develop a comprehensive campaign activation plan to guide Riverside's brand
awareness and tourism and business attraction efforts through the current fiscal year and into
FY2027. This plan will define the number of campaigns needed by audience, outline recommended
channels and tactics, establish a high-level budget framework and provide a phased timeline that
is aligned with Riverside's fiscal year and long-term goats.
The campaign activation plan is designed to be agile and adaptable, with built-in KPIs that allow us
to track performance, optimize resources and adjust strategies as needed.
Key components of the plan include:
• Objectives and measurement framework, including the feedback loop to understand economic impact
• Number of campaigns and supporting initiatives to reach priority audiences
• Most effective marketing channels to establish and/or use, the role of each channel and
how they work together to reach audiences
• Stakeholder collaboration opportunities and recommendations
• High-level budget allocations by campaign, channel and fiscal year
• Timeline for Phase 3: Transform and Phase 4: Ignite to include campaign development
through execution with in -market timing as well as a seasonality calendar noting potential
activations tied to key events like World Cup, 75th Anniversary, Live Nation events, etc.
PHASE 2 FINAL DELIVERABLES:
At the completion of Phase 2, Riverside will be equipped with a cohesive set of foundational brand
components to guide its tourism and business attraction efforts moving forward, including:
• Brand dashboard
• Brand story and pillars
• Tourism and business attraction brand mark
• Brand guidelines
• Campaign activation plan
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Exhibit B
Compensation Schedule
INVESTMENT
Pricing for the scope ot work identified in Exhibit A is $102,000.
Workplan
Phase 1:
Stakeholder Engagement
Audience Research
Competitive & Comparative Market Insights
Phase 2:
Brand Dashboard Brand Elements Brand
Guidelines FY2026-FY2027 Campaign
Activation Plan
Cost
$102,000
TIMEFRAME
Woodruff estimates that the deliverables outlined in this scope of work can be completed in
approximately 12 weeks. Work will commence upon approval of the scope of work.
BILLING SCHEDULE
Upon approval of this scope of work, a billing schedule will be mutually established, aligned with
Riverside's city requirements and the proposed project timeline.
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ADDENDUM
This Addendum ("Addendum") is entered into by and between Woodruff Communications, Inc.,
d/b/a Woodruff ("Consultant") and the City of Riverside, Missouri ("City") and is incorporated
into and made a part of the Agreement for Marketing and Digital Advertising Services dated
December 16, 2025,.between the parties ("Agreement"). This Addendum applies to the Statement
of Work for the FY2027 Activation Plan Projects. The. Statement of Work remains subject to all
terms and conditions of the Agreement that are not inconsistent with this Addendum. In the event
of any conflict between this Addendum and the Agreement or Statement of Work, this Addendum
shall control. The parties agree as follows:
Upon expiration or termination of the Agreement or applicable Statement of Work, Consultant
shall provide the City access, credentials, administrative rights, and other information reasonably
necessary for the City to continue operating any social media, website, hosting, advertising,
analytics, email marketing, or other digital accounts used for the Project Services, and Consultant
shall reasonably assist with the transition of such accounts. All other terms and conditions of the
Agreement and Statement of Work shall remain in full force and effect.
WOODRUFF:
By: /s/ Andrew J. Grollmes
Name: Andrew J. Grollmes
Title: VP, Operations & Engagement
Dated: 08/14/2026
CITY OF RIVERSIDE, MISSOURI:
By: /s/ Kathleen L. Rose
Name: Kathleen L. Rose
Title: Mayor
Dated: August 18, 2026
ATTEST:
Melissa McChesney
City Clerk