HomeMy WebLinkAboutR-2026-053 Approving Task Order Number 1 with Woodruff Communications IncRESOLUTION NO. R-2026-053
A RESOLUTION APPROVING TASK ORDER NUMBER 1 WITH WOODRUFF
COMMUNICATIONS, INC.
BE IT RESOLVED BY THE BOARD OF ALDERMEN OF THE CITY OF RIVERSIDE,
MISSOURI AS FOLLOWS:
THAT the Riverside Board of Aldermen hereby approves Task Order Number 1
by and between the City of Riverside and Woodruff, in substantially the form attached
hereto, and the Mayor is authorized to execute the Task Order Number 1 on behalf of
the City; and
FURTHER THAT the Mayor, the City Administrator and other appropriate City
officials are hereby authorized to take any and all actions as may be deemed necessary
or convenient to carry out and comply with the intent of this Resolution and to execute
and deliver for and on behalf of the City all certificates, instruments, agreements and
other documents, as may be necessary or convenient to perform all matters herein
authorized; and
FURTHER THAT this Resolution shall be in full force and effect from and after its
passage and approval.
PASSED AND ADOPTED by the Board of Aldermen of the City of Riverside
Missouri the 5th day of May 2026.
ATTEST:
M:?:::~-izc 0.~ Clerk
Exhibit C
Task Order Number
For Marketing & Digital Advertising Services
This Task Order is entered into as of the __ day of ____ 2026, (the "Effective Date"),
by and between Woodruff Communications, Inc., d/b/a Woodruff, a Missouri corporation, having
an office at 501 Fay St, #110, Columbia, Missouri 65201 (the "Consultant") and the City of
Riverside, Missouri, a Missouri municipal corporation (the "City").
WHEREAS, the City has engaged Consultant to provide marketing and digital services pursuant
to the Agreement for Marketing and Digital Advertising Service dated December 16, 2025,
pursuant to which the City may task the Consultant to provide additional professional marketing
and digital advertising services on a project-specific basis by acknowledging a separate Task Order.
NOW, THEREFORE, in consideration of the promises and mutual covenants between the parties
and for other good and valuable consideration the receipt of which is acknowledged by the parties,
they agree as follows:
1. Incorporation of Base Agreement. This Task Order is subject to all terms and conditions
contained in the Agreement for Marketing and Digital Advertising Services dated
December 16, 2025, that are not inconsistent with the specific terms contained herein, and
the Agreement for Marketing and Digital Advertising Services dated December 16, 2025,
between the parties is incorporated herein as if set forth in full by this reference.
2. Scope of Services. The Scope of Services pursuant to this Task Order are as contained in
Exhibit A.
3. Term. Consultant shall begin work pursuant to this Task Order upon its Effective Date, and
shall [ continue until otherwise completed or this Task Order is terminated] [be completed
by final acceptance of the project as approved by the City].
4. Compensation. Unless compensation is set forth in this Task Order, compensation shall
be as provided in the Agreement for Marketing and Digital Advertising Services dated
December 16, 2025, between the parties.
S. Project Schedule. Project schedule is set forth in this Task Order.
6th May
IN WITNESS WHEREOF, the Consultant and the City have executed this Agreement as of the
Effective Date.
WOODRUFF:
By: __________ _
Name: -----------
Title: -----------
Dated: -----------
CITY OF RIVERSIDE, MISSOURI:
By=<~Mv
Name: Kathleen L. Rose
Title: Mayor
Dated: May 5, 2026
ATTEST:
-
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Melissa McChesney, ~erk
Title: City Administrator
Dated: May 5, 2026
Shelley D Thompson
CEO
May 6, 2026
SCOPE OF WORK
CLIENT NUMBER 1821
CLIENT Riverside
DATE j 5.1.26
PROJECT NAME Immediate & Event Triggered Support -FY26 Projects
This scope of work outlines the essential projects in Activation Stage 1: Immediate & Event Triggered Support for
introducing the new brand at the May 16 Reaching Riverside community event and the July 3 World Cup Watch Party/75th
Anniversary Celebration. These projects are designed to engage our event audiences and set up Riverside for Activation
Stages 2 and 3: Business Lead Gen & Pipeline and Always-on Awareness.
ACTIVATION STAGE 1: IMMEDIATE & EVENT TRIGGERED SUPPORT
Critical marketing initiatives that must be executed in the near term to support priority events and momentum-building
opportunities.
STRATEGY 1: CORE GRAVITY DEPLOYMENT Establish a strong marketing foundation built to capture the attention of
Vibe Builders and Experience Collectors.
• By building and activating core marketing channels, we create an ecosystem that serves both Vibe Builders and
Experience Collectors simultaneously. This foundation not only drives awareness and engagement but also
positions Riverside as a credible, compelling destination for both tourism and economic development.
Tactics:
The Visit & Do Business Web Experience -Phase 1
This web experience will bring Riverside's energy and ambition to life by positioning the city as the vibrant center of the
region for both Vibe Builders and Experience Collectors. Intuitive on line journeys to "Visit Riverside" and "Do Business in
Riverside" will make the site a dual-purpose experience and a digital hub.
Phase 1 includes:
• Building and launching the Visit & Do Business website landing pages (by 7.2.26).
o These landing pages will showcase the new brand and provide an online destination for event attendees
and paid media audiences to learn more about how Riverside is working to become the new center of
gravity. The landing pages will also provide contact information for anyone who is interested in talking
about business opportunities and/or learning more about Riverside.
o These landing pages will serve as the foundation for the digital hub we're building towards.
Social Channel Setup
Establish Riverside's core social media presence across Facebook, lnstagram, TikTok and Linked In to create a unified
foundation for future engagement. These channels are separate from Riverside city government social accounts. The
purpose of this presence is to ensure the city is discoverable and inform Vibe Builders and Experience Collectors about
what Riverside has to offer.
Execution includes:
• Setting up each channel with consistent branding, bias and visual identity
• Development of a social media strategy that includes core content pillars and best practices to ensure consistency
and scalability over time
Brand Activation Toolkit
Develop a cohesive suite of reusable brand assets designed for rapid deployment across key moments and partners. This
includes a dynamic brand mark animation formatted for digital screens at high-visibility locations and events, as well as a
system of reusable signage. Portable elements such as pull-up banners, backdrops and flexible display pieces will ensure
the brand shows up consistently across events, activations and destination anchor spaces. By building these assets upfront,
the City has an "always-ready" toolkit that can be easily deployed to maximize visibility while minimizing turnaround time
and production costs.
Toolkit includes:
• Digital logo animation
• Design, layout, and production of branded signage elements (e.g., backdrops, pull-up banners), inclusive of 4-6
total units
STRATEGY 11_2: GRAVITY ENTRY Capture the attention and pique the interest of those already coming into Riverside for
events, entertainment and more.
We like to call these the "built-in" audiences : those in Riverside or coming to Riverside in summer 2026 for a specific
reason who may not be fully aware of the momentum of the city. Through curated experiences and storytelling, we
introduce visitors to a city on the rise, one they'll want to return to for the next concert, the next soccer tournament or the
next weekend in the KC metro. Rather than prompting "come for X, stay for Y" at this stage, we build anticipation and
position Riverside as a place whose full experience is just beginning to unfold.
Tactics:
Brand Soft Launch & Reaching Riverside Community Event
On May 16, Riverside will host Reaching Riverside, a community-focused event designed to engage with residents ahead of
the summer season and World Cup-related activity. During this event, the new Riverside brand will be introduced to
residents to encourage local ownership and spark excitement of the new brand before it's rolled out to the general public.
The Reaching Riverside event will include a dedicated Riverside brand presence where residents can learn more about the
city's direction and future vision. A key interactive element will be a large-format banner featuring core brand messaging
and visual storytelling. Residents will be invited to sign the banner as a public expression of pride and commitment to
Riverside's continued growth and momentum. Following the event, the signed banner can be professionally installed at City
Hall or at local businesses as a lasting symbol of community investment in the City's future.
Includes:
• Layout of vinyl banner featuring core brand messaging and visual and file prep for Riverside in-house printing
World Cup Watch Party & 75th Anniversary Visibility Blitz
On July 3, Riverside will bring together the global excitement of the World Cup and the City's 75th anniversary into one
unified, signature celebration at Morton Amphitheater. This combined event will serve as both a community gathering and a
destination-defining moment, connecting Riverside residents with visitors and capturing the energy of a worldwide sporting
event alongside a milestone celebration of the city's history, identity and future.
A key layer of the activation will be the intentional integration of Riverside's new brand throughout the experience. The
brand will be woven into the event through on-stage promotions, digital screen content, environmental signage and curated
moments that introduce and reinforce the refreshed identity in an authentic, celebratory context. Select branded swag will
also be distributed to attendees, extending the experience beyond the event and turning guests into brand ambassadors
across the region.
To drive awareness and attendance, a coordinated visibility and conversion campaign will promote the event across the
Kansas City metro. A KPRS digital LED mobile billboard will deliver exposure in key entertainment and nightlife corridors
such as Power & Light, Westport and the Plaza, reaching audiences already engaged in World Cup excitement. This will be
supported by targeted Meta (Facebook and lnstagram) campaigns focused on event awareness and attendance
conversion, ensuring both regional visitors and local residents are effectively reached.
Includes:
• Digital LED mobile billboard design, copy and layout
• KPRS digital mobile billboard media placement
• Event awareness and conversion Meta campaign asset development and management
Riverside Swag
Design and launch a line of branded Riverside swag, including stickers, T-shirts, hats and other collectible items that build
excitement and increase visibility for the City. Swag will be distributed through key events and community experiences,
such as the World Cup Watch Party and 75th anniversary celebration, as well as through City Hall, local businesses and
Riverside representatives to maximize reach and engagement.
Includes:
• Design, layout, file prep and production of:
o T-shirts (qty: 500-1000)
o Stickers (qty: up to 5,000)
o Hats (qty: 250-500)
o Core 4 Items (examples: polos, quarter zips, hoodies, etc., qty: 8)
INVESTMENT
$94,250
TIMEFRAME
Woodruff will target completion of the deliverables outlined in this scope by 7.2.26. Work will commence upon approval.
BILLING SCHEDULE
May -$60,000
June -$34,250
Billing in May is elevated to account for upfront production, media and swag expenses covered in this scope of work
CLIENT SIGNATURE
DATE